Michael Rosenfeld Email and Phone Number
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With over 25 years of high-level strategy and business development experience working for incredible brands, and advertising and media agencies, I've built deep partnerships and high-level relationships across various verticals resulting in deals in excess of $50MM and campaigns generating $100MMs in sales. As a seasoned solution seller I bring my deep rolodex of Agencies, Brands, and Media Partners, making deals by establishing valuable partnerships that raise IP, and crafting meaningful media campaigns that deliver results (brand, performance, and otherwise.)Throughout my career I've closed deals in entertainment, gaming, consumer tech, luxury hospitality, and cannabis (because I believe in the plant and the category is unprecedented). My approach in deal-generation and creative execution is understanding current cultural trends, new/emerging tech and its relationship w data and media applications, and venn diagramming to the client's ethos. (ethos = your 'why should people care').Example of companies I have booked deals with: Beats by Dre, Viceroy Hotel Group, Fairmont Hotels, Alibaba, SEGA of America, E! Entertainment, MTV, Duke University, OSU, eBay, Allstate Insurance, 180LA, W+K, BBDO, Carat, and ...In the Cannabis Industry: Eaze, Weedmaps, Emjay, FlowerCo, TerrAscend, Cresco, Canopy (Martha Stewart CBD), Dosist, Lord Jones, and over 50 CBD/derivatives brands.
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Chief Marketing OfficerFohse | The Most Trusted Cannabis Lights In The World. Period.Doylestown, Pa, Us -
Vp, Strategic PartnershipsCult Collective Ltd. Sep 2024 - PresentCalgary, Ab, CaCult is a Brand Strategy Firm specializing in Customer Experience. At CULT, we know that mastering customer experience isn’t about getting people to buy—it’s about getting them to buy in. So we educate and arm companies w the tools that build the 'cult-like' principals world-class companies use to inspire employees and customers to engage - Increasing Revenue by Increasing Relevance. -
Digital Marketing StrategistCcell Aug 2024 - PresentA leading technology innovator in ceramic heaters for cannabis vape cartridges, CCELL is a behind-the-scenes powerhouse likely embedded in your favorite brand's cartridges. Like Intel drove the 90's computer systems, "CCELL is at the Core" of cannabis.Brought in by Angela Pih, Global Chief Marketing Officer, to implement key co-marketing initiatives in the U.S. Im excited to help bring awareness to the tech that consistently delivers the draw you're looking for. -
Sr. Client Partner, Commercial PartnershipsWeedmaps Dec 2022 - Jun 2024Orange County, Ca, Us -
Vice President, Business DevelopmentCannavu Apr 2019 - Dec 2022Voorhees Township, Nj, UsA founding member and 1st official hire for CannaVu, I joined at concept stage as product validation lead, go-to-market strategist, then head of business development.I rapidly built a successful revenue center and personally generating over $2MM in billing.CannaVu, is a digital media company specializing in the highly regulated cannabis industry, we deliver compliant digital advertising across display, mobile, video, and in-app advertising through managed service and programmatic.I led a team of strategists, media planner/buyers, and creatives to execute campaigns across the country for Medicinal and Adult Use states. Identified and launched new products to serve the category:* Introduced Location Based Data to our stack * Launched the CannaVu Email AcceleratorRecognized, published and interviewed for building the CannaScape in 2019, 2021, 2022, the industry's go-to business landscape ecosystem. -
Advisor / Strategic SalesRonin Content Services Apr 2020 - Aug 2022Culver City, Ca, UsALTRD TV (formerly 'Social Club TV'), the first and largest OTT network dedicated to cannabis, psychedelics, crypto and NFTs, with contract deals to distribute across 18+ other OTT networks reaching over 150M+ households.In front for content creation (RONIN Studios in LA and abroad), content integration, and OTT video sales. -
FounderRsnfld Sep 2012 - 2022Santa Monica, Los Angeles, UsBespoke Branding, Creative and Marketing Consultancy. -
Director, Business Development & Marketing StrategistAgency Tk Jul 2017 - Aug 2019London, England, GbTK is a British born strategic branding and creative agency specializing in high-design campaigns for luxe and aspiring luxury brands. Clients include Mac Cosmetic, Molton Brown, Land Rover, Porsche Strasse, Savills, Pernod Ricard, and an incredible array of global B2B clients like British Petroleum, Blucora, DU.CO, Muirhead, the list goes on.Hired by the CEO to expand TK's presence in the US and beyond, we know audience's demand an authentic, relevant narrative that helps them buy, and our expertise in audience profiling, brand strategy, and creative execution, has proven incredibly successful within the B2B universe, property developers, lifestyle and beauty categories. Client wins: Blucora, ESG, Flexfit, Uncomn Project (Baker Block, AV8, The Pearl, AVEN, DECO, and more premium national real estate projects), rebranding for Ross Bennet, Social Standard, and strategic relations w REVLON. -
Head Of Business DevelopmentHawke Media Oct 2016 - Jul 2017Santa Monica, California, UsLead a team of 5 BDs and worked closely w Marketing to help grow sales and sales operations for continued growth and scale. While building my own book. Accounts won: Alibaba, AQUIS, Extra Virgin Skincare, Four Athletics, Paige Hathaway Fitness, Hoop Culture, BLEUSALT apparel, INVIA, Omax3, NowRx, Wired Design, A. Rudin, East Kennedy. -
Vice President, Marketing & StrategyMvp Sports Life Jun 2015 - Oct 2016Recruited by the CEO, I oversaw Marketing, Media Strategies, and Strategic Partnerships for MVP Sports and our stable of mobile games (including titles for LeBron James, Cristiano Ronaldo, and others.) As VP of Marketing and Strategic Partnerships of a new 'mobile game studio' and production house representing super-star athletes, my responsibilities included concepting go-to-market campaigns for Paid, Social, Search, Mobile advertising, Partnerships and Activations, and Influencer campaigns, and building KPIs for success. My responsibilities also include Product Positioning and Branding, Customer Engagement and Activation Strategies, Digital Content, Social Media & Influencer Programs, and Publisher Relations to support the overall Launch Plan.
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Vice President, Business Development & MarketingStoddard + Partners Jul 2013 - Jun 2014Client wins: Frontline Insurance, Bainbridge Financial, Bluewave Media, Beats By Dre, Hamilton Princess & Beach Club - a Fairmont Managed Hotel.
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Director, Business DevelopmentM&C Saatchi Jan 2011 - Jul 2013Head of Business Development M&C Saatchi Los Angeles. Reporting directly to the President, Huw Griffith, was responsible for sourcing, pitching, proposal generation, negotiation, and closing of all new business opportunities.Agency Wins...The global repositioning for the Viceroy Hotel Group - "The Victors" campaign; The multi-million dollar, multi-year rebrand and launch for The Ohio State University "The James" Comprehensive Cancer Center; The Related Company (Multiple branding assignments); Domestic launch strategy for LINE USA; multiple creative assignments for Beats by Dre, and rebranding for Logix Federal Credit Union.
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Vice President, Business DevelopmentMediasmith Inc. Apr 2006 - Apr 2010Oakland, California, UsRenowned as a progressive independent agency during the rise of digital media, Mediasmith was at the forefront of integrating Digital, Emerging, Social Media and Search campaigns and tactics. One of the first agencies to cross train planner/buyers across all medium, Mediasmith's strength includes approaching new client challenges with optics on performance and understanding the nuances of consumer interaction with emerging tech across the entire customer journey.Scaled Agency from $25MM to over $50MM in billingsWins and Highlights: All of Sega of America's media businessPitching Jack Ma to win Alibaba's USA media launchWinning AOR and/or Media efforts for World VisionAllstate Insurance, Duke University's International MBA programNetApp, eBay, MTV, Citrix, Sonic/Roxio, Dolby, Go3, Bob Gear, and more. -
Co-Founder, Business Development & Account ServicesArsnl Creative 2003 - Mar 2006Co-founded ARSNL, an award winning full-service agency with clients in fashion, action sports, and youth marketing, specializing in targeting millennials and core youth influencers. Clients: Rusty Surfboards and Apparel, Split Clothing, Flow Bindings, Etnies, Gravis, Target/Champion
Michael Rosenfeld Education Details
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San Francisco State UniversityInternational Business W/ Marketing & Future Studies
Frequently Asked Questions about Michael Rosenfeld
What company does Michael Rosenfeld work for?
Michael Rosenfeld works for Fohse | The Most Trusted Cannabis Lights In The World. Period.
What is Michael Rosenfeld's role at the current company?
Michael Rosenfeld's current role is Chief Marketing Officer.
What is Michael Rosenfeld's email address?
Michael Rosenfeld's email address is mr****@****ith.com
What is Michael Rosenfeld's direct phone number?
Michael Rosenfeld's direct phone number is +131045*****
What schools did Michael Rosenfeld attend?
Michael Rosenfeld attended San Francisco State University.
Who are Michael Rosenfeld's colleagues?
Michael Rosenfeld's colleagues are Yesenia Martinez, Kyle Stevens, Furkan Ün, Ben Thompson, Ricardo Perez, Londo Masterman, Linda Ishak.
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