Michael Rosenfeld

Michael Rosenfeld Email and Phone Number

Doylestown, PA, US
Michael Rosenfeld's Location
Doylestown, Pennsylvania, United States, United States
Michael Rosenfeld's Contact Details
About Michael Rosenfeld

With over 25 years of high-level strategy and business development experience working for incredible brands, and advertising and media agencies, I've built deep partnerships and high-level relationships across various verticals resulting in deals in excess of $50MM and campaigns generating $100MMs in sales. As a seasoned solution seller I bring my deep rolodex of Agencies, Brands, and Media Partners, making deals by establishing valuable partnerships that raise IP, and crafting meaningful media campaigns that deliver results (brand, performance, and otherwise.)Throughout my career I've closed deals in entertainment, gaming, consumer tech, luxury hospitality, and cannabis (because I believe in the plant and the category is unprecedented). My approach in deal-generation and creative execution is understanding current cultural trends, new/emerging tech and its relationship w data and media applications, and venn diagramming to the client's ethos. (ethos = your 'why should people care').Example of companies I have booked deals with: Beats by Dre, Viceroy Hotel Group, Fairmont Hotels, Alibaba, SEGA of America, E! Entertainment, MTV, Duke University, OSU, eBay, Allstate Insurance, 180LA, W+K, BBDO, Carat, and ...In the Cannabis Industry: Eaze, Weedmaps, Emjay, FlowerCo, TerrAscend, Cresco, Canopy (Martha Stewart CBD), Dosist, Lord Jones, and over 50 CBD/derivatives brands.

Michael Rosenfeld's Current Company Details
FOHSE | The Most Trusted Cannabis Lights in the World. Period.

Fohse | The Most Trusted Cannabis Lights In The World. Period.

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Chief Marketing Officer
Doylestown, PA, US
Website:
fohse.com
Employees:
27
Michael Rosenfeld Work Experience Details
  • Fohse | The Most Trusted Cannabis Lights In The World. Period.
    Chief Marketing Officer
    Fohse | The Most Trusted Cannabis Lights In The World. Period.
    Doylestown, Pa, Us
  • Cult Collective Ltd.
    Vp, Strategic Partnerships
    Cult Collective Ltd. Sep 2024 - Present
    Calgary, Ab, Ca
    Cult is a Brand Strategy Firm specializing in Customer Experience. At CULT, we know that mastering customer experience isn’t about getting people to buy—it’s about getting them to buy in. So we educate and arm companies w the tools that build the 'cult-like' principals world-class companies use to inspire employees and customers to engage - Increasing Revenue by Increasing Relevance.
  • Ccell
    Digital Marketing Strategist
    Ccell Aug 2024 - Present
    A leading technology innovator in ceramic heaters for cannabis vape cartridges, CCELL is a behind-the-scenes powerhouse likely embedded in your favorite brand's cartridges. Like Intel drove the 90's computer systems, "CCELL is at the Core" of cannabis.Brought in by Angela Pih, Global Chief Marketing Officer, to implement key co-marketing initiatives in the U.S. Im excited to help bring awareness to the tech that consistently delivers the draw you're looking for.
  • Weedmaps
    Sr. Client Partner, Commercial Partnerships
    Weedmaps Dec 2022 - Jun 2024
    Orange County, Ca, Us
  • Cannavu
    Vice President, Business Development
    Cannavu Apr 2019 - Dec 2022
    Voorhees Township, Nj, Us
    A founding member and 1st official hire for CannaVu, I joined at concept stage as product validation lead, go-to-market strategist, then head of business development.I rapidly built a successful revenue center and personally generating over $2MM in billing.CannaVu, is a digital media company specializing in the highly regulated cannabis industry, we deliver compliant digital advertising across display, mobile, video, and in-app advertising through managed service and programmatic.I led a team of strategists, media planner/buyers, and creatives to execute campaigns across the country for Medicinal and Adult Use states. Identified and launched new products to serve the category:* Introduced Location Based Data to our stack * Launched the CannaVu Email AcceleratorRecognized, published and interviewed for building the CannaScape in 2019, 2021, 2022, the industry's go-to business landscape ecosystem.
  • Ronin Content Services
    Advisor / Strategic Sales
    Ronin Content Services Apr 2020 - Aug 2022
    Culver City, Ca, Us
    ALTRD TV (formerly 'Social Club TV'), the first and largest OTT network dedicated to cannabis, psychedelics, crypto and NFTs, with contract deals to distribute across 18+ other OTT networks reaching over 150M+ households.In front for content creation (RONIN Studios in LA and abroad), content integration, and OTT video sales.
  • Rsnfld
    Founder
    Rsnfld Sep 2012 - 2022
    Santa Monica, Los Angeles, Us
    Bespoke Branding, Creative and Marketing Consultancy.
  • Agency Tk
    Director, Business Development & Marketing Strategist
    Agency Tk Jul 2017 - Aug 2019
    London, England, Gb
    TK is a British born strategic branding and creative agency specializing in high-design campaigns for luxe and aspiring luxury brands. Clients include Mac Cosmetic, Molton Brown, Land Rover, Porsche Strasse, Savills, Pernod Ricard, and an incredible array of global B2B clients like British Petroleum, Blucora, DU.CO, Muirhead, the list goes on.Hired by the CEO to expand TK's presence in the US and beyond, we know audience's demand an authentic, relevant narrative that helps them buy, and our expertise in audience profiling, brand strategy, and creative execution, has proven incredibly successful within the B2B universe, property developers, lifestyle and beauty categories. Client wins: Blucora, ESG, Flexfit, Uncomn Project (Baker Block, AV8, The Pearl, AVEN, DECO, and more premium national real estate projects), rebranding for Ross Bennet, Social Standard, and strategic relations w REVLON.
  • Hawke Media
    Head Of Business Development
    Hawke Media Oct 2016 - Jul 2017
    Santa Monica, California, Us
    Lead a team of 5 BDs and worked closely w Marketing to help grow sales and sales operations for continued growth and scale. While building my own book. Accounts won: Alibaba, AQUIS, Extra Virgin Skincare, Four Athletics, Paige Hathaway Fitness, Hoop Culture, BLEUSALT apparel, INVIA, Omax3, NowRx, Wired Design, A. Rudin, East Kennedy.
  • Mvp Sports Life
    Vice President, Marketing & Strategy
    Mvp Sports Life Jun 2015 - Oct 2016
    Recruited by the CEO, I oversaw Marketing, Media Strategies, and Strategic Partnerships for MVP Sports and our stable of mobile games (including titles for LeBron James, Cristiano Ronaldo, and others.) As VP of Marketing and Strategic Partnerships of a new 'mobile game studio' and production house representing super-star athletes, my responsibilities included concepting go-to-market campaigns for Paid, Social, Search, Mobile advertising, Partnerships and Activations, and Influencer campaigns, and building KPIs for success. My responsibilities also include Product Positioning and Branding, Customer Engagement and Activation Strategies, Digital Content, Social Media & Influencer Programs, and Publisher Relations to support the overall Launch Plan.
  • Stoddard + Partners
    Vice President, Business Development & Marketing
    Stoddard + Partners Jul 2013 - Jun 2014
    Client wins: Frontline Insurance, Bainbridge Financial, Bluewave Media, Beats By Dre, Hamilton Princess & Beach Club - a Fairmont Managed Hotel.
  • M&C Saatchi
    Director, Business Development
    M&C Saatchi Jan 2011 - Jul 2013
    Head of Business Development M&C Saatchi Los Angeles. Reporting directly to the President, Huw Griffith, was responsible for sourcing, pitching, proposal generation, negotiation, and closing of all new business opportunities.Agency Wins...The global repositioning for the Viceroy Hotel Group - "The Victors" campaign; The multi-million dollar, multi-year rebrand and launch for The Ohio State University "The James" Comprehensive Cancer Center; The Related Company (Multiple branding assignments); Domestic launch strategy for LINE USA; multiple creative assignments for Beats by Dre, and rebranding for Logix Federal Credit Union.
  • Mediasmith Inc.
    Vice President, Business Development
    Mediasmith Inc. Apr 2006 - Apr 2010
    Oakland, California, Us
    Renowned as a progressive independent agency during the rise of digital media, Mediasmith was at the forefront of integrating Digital, Emerging, Social Media and Search campaigns and tactics. One of the first agencies to cross train planner/buyers across all medium, Mediasmith's strength includes approaching new client challenges with optics on performance and understanding the nuances of consumer interaction with emerging tech across the entire customer journey.Scaled Agency from $25MM to over $50MM in billingsWins and Highlights: All of Sega of America's media businessPitching Jack Ma to win Alibaba's USA media launchWinning AOR and/or Media efforts for World VisionAllstate Insurance, Duke University's International MBA programNetApp, eBay, MTV, Citrix, Sonic/Roxio, Dolby, Go3, Bob Gear, and more.
  • Arsnl Creative
    Co-Founder, Business Development & Account Services
    Arsnl Creative 2003 - Mar 2006
    Co-founded ARSNL, an award winning full-service agency with clients in fashion, action sports, and youth marketing, specializing in targeting millennials and core youth influencers. Clients: Rusty Surfboards and Apparel, Split Clothing, Flow Bindings, Etnies, Gravis, Target/Champion

Michael Rosenfeld Education Details

  • San Francisco State University
    San Francisco State University
    International Business W/ Marketing & Future Studies

Frequently Asked Questions about Michael Rosenfeld

What company does Michael Rosenfeld work for?

Michael Rosenfeld works for Fohse | The Most Trusted Cannabis Lights In The World. Period.

What is Michael Rosenfeld's role at the current company?

Michael Rosenfeld's current role is Chief Marketing Officer.

What is Michael Rosenfeld's email address?

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What is Michael Rosenfeld's direct phone number?

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What schools did Michael Rosenfeld attend?

Michael Rosenfeld attended San Francisco State University.

Who are Michael Rosenfeld's colleagues?

Michael Rosenfeld's colleagues are Yesenia Martinez, Kyle Stevens, Furkan Ün, Ben Thompson, Ricardo Perez, Londo Masterman, Linda Ishak.

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