Michael R. Rosenfield Email & Phone Number

Hartford, Ct, Us

Wellesley, Ma, Us

Long Beach, California, Us

Springfield, Ma, Us

Hartford, Connecticut, Us

Partnered with Senior Leaders to lead and drive large, complex, and business critical, cross functional initiatives. Developed and implemented strategies and policies to direct operations, subsidiaries, major projects and functional groups. Supported business units in meeting corporate objectives and to compete more successfully in the marketplace.Improved sales volume by 22% in the Middle Market Segment with an increase in new membership of 40k plus and improvement in persistency of 5%; through leadership of a team partnering with senior data analytics leader to enhance the process for identifying new brokers/consultants’ opportunities for over 150 Field Sales Representatives. Eliminated compliance risk and increased client satisfaction through leading the team that mapped the required end-to-end compliance and audit processes for a recently launched business (Professional Employer Organizations).

Us

Reduced costs by an estimated $38MM for Medicaid business by working through a cross functional team to replace a manual enrollment process through the building an electronic eligibility and enrollment process. Built dynamic, and configurable component-based platform and executed pilot with two states. Developed strategic roadmap and received approval from Executive Steering Committee to leverage the process across the remaining states (5MM individuals) as well as future growth.

Engaged by Senior Healthcare and Business Executives to develop unique growth strategies and align capabilities with business opportunities and priorities.Practice focuses on:Business Strategy DevelopmentTop Line Revenue GrowthDeal Structuring & Analysis Competitive PositioningGrowth StrategiesDue DiligenceMarket ResearchStrategic Partnerships Relationship & Program ManagementProcess Improvement

Stamford, Ct, Us

Reinvigorated a portfolio of underperforming accounting offerings identified as a critical component to driving annual worldwide sales >$200M. Developed competitive marketing/branding campaign focused on winning & retaining customer share in a highly competitive market, with projected 3-fold growth in customer base in one year. Refreshed product line leading to turnaround of portfolio. Internal feedback from sales teams included; “I now lead with this product line, vs. it being an afterthought…”great work bringing these products back to life”.Assigned to manage key relationship with USPS – successfully negotiating less complex/expensive outcomes for the company and customers by analyzing, interpreting and crafting responses on impact of proposed laws/compliance regulations.Identified significant gaps and opportunities to implement a Strategy and Business Development Model supporting a more rigorous, disciplined and thoughtful long term planning approach.

Bloomfield, Ct, Us

Established unique partnership with HealthRock, the leading health “edutainment” company, including children's songs licensing and production of a H1N1 music video rap song. Video was named by www.prevention.org as their “Best idea of the week”, and drove the development of CIGNA’s new You Tube channel; CIGNA TV.Led the creation of an industry leading online health audio library that included over 350 podcasts – the largest of its kind at the time resulting in both increased customer engagement and brand visibility. Created an alliance with the Childhood Leukemia Foundation, including the redesign of core collateral materials, driving a five-fold increase in their distribution for their Hope Binder. Named as corporate liaison for the relationship.Received CIGNA’s most prestigious employee award; the Chairman’s Champion.

Bloomfield, Ct, Us

Developed a Digital Health strategy framework including drafting a comprehensive multiyear plan for the organization. Authored position papers and socialized the foundation by acting as CIGNA’s subject matter expert for customer facing interactions and speaking engagements. Named Executive leader after establishing first of its kind partnership with HopeLab, creators of the ground breaking video game; ReMission. Built global distribution channel generating worldwide recognition for CIGNA, with over 100 million impressions – the most coverage CIGNA had ever received for any initiative in its history. At the direction of the CIO, led CIGNA’s relationship management and business development with key technology companies including Microsoft, CISCO, Intel and Verizon, resulting in retention of >$40MM in annual revenue.

Boston, Ma, Us

Directed marketing initiatives for the individual voluntary benefits channel. Led cross sell initiative for over 100 field sales personnel including product training, proposal pricing and negotiation, sales support and, event marketing. Executed segmentation strategy to identify and close critical sales territory gaps leading to the identification of new distributors driving a 50% increase in production.

Norwalk, Ct, Us

Asked to return to GE and received training as a Six Sigma Black Belt, tasked with maximizing profitability in a diverse $600MM group insurance portfolio. Identified and eliminated “hidden factories” in sales processes, increasing customer touch time by 1.5 hours per day.Created dynamic, real time, “patentable” broker compensation forecasting tool reducing manual effort by 25%.Recipient of the Everest Award - for outstanding team achievement

Norwalk, Ct, Us

Led integration of 5 former Allied Signal payment facilities in 8 months. Enhanced client cash flow by over $50M, through targeted supplier conversions. Reduced average supplier DSO by 30 days and increased Client DPO by 15 days. Closed largest vendor relationship with >$15MM in annual project financing opportunity. Created targeted marketing campaign driving $2.5M in incremental sales.Program Manager – Business Services (hand-picked to join a new business venture)Collateral Sales Account Executive – Equipment Financing