- Developed the latest Varsity Athletics Facility video for current McMaster Athletics recruiting efforts. - Utilized Adobe Suite to produce high-quality collaterals for the department.

• Develop and manage social media strategy and budget with other team members• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.• Manage social media accounts including Facebook, LinkedIn, Twitter, Instagram• Work with the Photographer, Graphic Designer to create content for social media and marketing initiatives.• Work with media personnel as required• Develop targeted marketing… Show more • Develop and manage social media strategy and budget with other team members• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.• Manage social media accounts including Facebook, LinkedIn, Twitter, Instagram• Work with the Photographer, Graphic Designer to create content for social media and marketing initiatives.• Work with media personnel as required• Develop targeted marketing campaigns• Write blog posts on topics related to sustainability, accessibility• Maintains online relations with customers by organizing and developing specific customer-relations programs. Show less

Assisted with tasks such as developing social mediacontent and media production, further improving mytechnical skills.• Updating website posts using WordPress resulting in ahigher amount of monthly page views.• Conducted research to foster new creative ideas andinnovation for our future plans.• Collected data using Google Analytics to then reviewand develop an analysis of how to better optimize ourwork through digital content.• Created AR Filters for… Show more Assisted with tasks such as developing social mediacontent and media production, further improving mytechnical skills.• Updating website posts using WordPress resulting in ahigher amount of monthly page views.• Conducted research to foster new creative ideas andinnovation for our future plans.• Collected data using Google Analytics to then reviewand develop an analysis of how to better optimize ourwork through digital content.• Created AR Filters for Instagram to help the Class of2020 have a better graduation online which led to over2000 impressions with only 2000 followers. Show less