Michael St Jacques Email & Phone Number

A 25+ year veteran of my own Franchise Marketing Agency with a successful exit in 2018, the past 7 years have been client side, bringing a senior franchise marketing orientation to growing companies allied to franchising or, most recently, as part of a multi-brand franchise organization.I can’t think of a more intense crucible to hone skills in helping franchise organizations make marketing work.Now I’m bringing this deep franchise marketing expertise to franchise organizations who have senior level marketing strategy and execution needs, but don’t have senior-level marketing budgets.Through manageable engagements tailored to your needs and growth stage, your system can gain access to a C-Level franchise marketing exec who can architect, quarterback and implement the tools and programs you’ll need to finally solve marketing.**Notables**As a Marketing Leader specializing in addressing core challenges of franchise brands, conceived and led marketing initiatives to: - Initiate, manage and evolve the expansion program that grew a big 3 wireless carrier from 0 to over 2,000 independent retail locations- Implemented countless organic franchise lead generation programs to successfully reduce cost per franchise sale as compared with broker sales.- Restrategized and reimplemented the digital marketing strategies and implementation for each of 5 emerging brands under one holding company, moving from a unified approach to unique approach for each offering.- Implemented a localized SEO program for over 400 locations to generate more organic traffic/organic leads by location, and reduce dependence on paid media.- Transform a Top 10 franchise restaurant company’s nearly 1,200 portfolio locations from majority corporate owned to majority franchised- Re-conceive, re-engineer and relaunch the expansion program for a top global multi-brand franchise company of consumer services resulting in over 1,000 net new locations opened or sold.- Relaunched a 1BB division of a Fortune 100 B2B company- Led the franchise expansion strategy of a multi-brand Fortune 500 company for 7 national brands- Led the Digital Marketing Transformation for countless emerging franchise brands into dependable revenue producing functions

Listed skills include Marketing Strategy, Marketing, Integrated Marketing, Digital Marketing, and 17 others.

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  Rutgers University - Newark

  Marketing/Economics