• Drive the development of strategic marketing and demand generation programs in support of sales and product development activities to achieve business plan targets.• Manage cross-channel programs and touchpoints, including the UX/UI development of the company’s internal and external websites.• Develop and lead competitive and market intelligence for support of strategic, tactical and new product development and introduction activities including customer targeting and competitive strategies/tactics.• Oversee all public relations and corporate communications, in so directing and coordinating external PR agency.• Manage event planning, trade shows, speaking engagements, sponsorships, and corporate charitable contributions.• Lead team of four direct reports including high-performing market managers and support staff.

• Responsible for the business development and management of key corporate accounts.• Manage various internal teams to ensure the day to day operations of accounts, ensuring all client expectations and requests are effectively handled.• Manage the contract implementation with sales and other corporate teams to ensure smooth launch. • Own the executive level relationship, providing high-level support to maximize partnership. • Perform quarterly and bi-annual account reviews to identify areas of improvement and efficiencies.

• Direct all aspects of marketing and advertising for a business unit of Hertz that drives over 20% of global revenues. • Manage the functional and content development of the main corporate website as well as affiliated e-business programs.• Oversee the full life cycle of project development from concept to execution utilizing internal and external teams. • Prioritize projects in order to manage limited resources.• Establish the creative direction and messaging for On-line & Off-line marketing and advertising campaigns across all channels; including management of various agency relationships.• Responsible for $10M+ advertising spend including forecasting, expense control and ultimate P&L of campaigns.• Collaborate with sales organization on objectives and targets. Develop and execute associated advertising plans, marketing programs and collateral to support sales organization.• Lead and coordinate activities across internal departments and external agencies.• Interact with all levels of management and key stake holders to understand objectives and develop action plans. Prioritize competing requests based on projected ROI. • Work with Research Department to gather and analyze customer insights to enhance existing product offering and identify new revenue opportunities.• Manage PR strategy and coordinate with appropriate departments on the content and distribution of releases.• Guide and develop three management level employees and sixteen staff members.

• Manage various marketing, advertising, and e-Business programs, overseeing one management level employee and six staff members.• Assist in the budgeting and business planning for marketing and advertising.• Formulate, gain support, and initiate marketing and advertising campaigns.• Complete creative briefs and business requirements documentation for campaign development.• Coordinate the creative efforts of multiple advertising agencies to support corporate branding strategies. • Oversee the company promotional premium program, manage product selection and establish a web based catalog for more efficient ordering and invoicing procedure.

• Manage all internet business development and marketing activities associated with division website. • Collaborate with Executive Staff, Region VP’s, and Sales Directors to develop and implement internet marketing campaigns.• Evaluate internet marketing opportunities and assess their value to the corporation.• Utilize internet traffic information to report on growth of the website and identify areas of improvement.

• Responsible for the account management and development of regional account base.• Negotiate fair resolutions to customer disputes.• Signed fourteen new National Accounts in 1997, having a direct impact of $934K gain in revenue.• Successful in turning seven zero tracking accounts in positive growth accounts in 1996, having an impact of $118K gain in revenue.

• Reconciliation of assigned general ledger accounts.• Preparation of internal profit and loss analysis for Senior Management. • Auditing of National Account dividend program for release of rebate payments.

• Analyze and report net income and expense of daily trades and verify the accuracy of account balances and interest rates.• Reconcile and analyze international securities and foreign exchange transactions.• Monitor the retail accounts of inter-company subsidiaries and prepare payment statements of principal and interest to Investment Banking clients.• Prepare month-end summaries and schedules detailing monthly activity.

• Consulted with project managers and their direct reports regarding various financial issues as they related to construction projects.• Monitored and allocated funds to various components of project budgets. Analyzed all construction charges against budgets.• Confirmed the compliance of Facilities Engineering project documents. Reviewing contracts and insurance documents of vendors.• Created, evaluated, and maintained various reports throughout project.• Reconciled and closed projects upon their completion.