Michael R. Tracy Email & Phone Number

Armonk, NY, US

Astoria, NY, US

Valhalla, NY, US

• Drive the development of strategic marketing and demand generation programs in support of sales and product development activities to achieve business plan targets.
• Manage cross-channel programs and touchpoints, including the UX/UI development of the company’s internal and external websites.
• Develop and lead competitive and market intelligence for support of strategic, tactical and new product development and introduction activities including customer targeting and competitive strategies/tactics.
• Oversee all public relations and corporate communications, in so directing and coordinating external PR agency.
• Manage event planning, trade shows, speaking engagements, sponsorships, and corporate charitable contributions.
• Lead team of four direct reports including high-performing market managers and support staff.

Bonita Springs, FL, US

• Responsible for the business development and management of key corporate accounts.
• Manage various internal teams to ensure the day to day operations of accounts, ensuring all client expectations and requests are effectively handled.
• Manage the contract implementation with sales and other corporate teams to ensure smooth launch.
• Own the executive level relationship, providing high-level support to maximize partnership.
• Perform quarterly and bi-annual account reviews to identify areas of improvement and efficiencies.

• Direct all aspects of marketing and advertising for a business unit of Hertz that drives over 20% of global revenues.
• Manage the functional and content development of the main corporate website as well as affiliated e-business programs.
• Oversee the full life cycle of project development from concept to execution utilizing internal and external teams.
• Prioritize projects in order to manage limited resources.
• Establish the creative direction and messaging for On-line & Off-line marketing and advertising campaigns across all channels; including management of various agency relationships.
• Responsible for $10M+ advertising spend including forecasting, expense control and ultimate P&L of campaigns.

• Manage various marketing, advertising, and e-Business programs, overseeing one management level employee and six staff members.
• Assist in the budgeting and business planning for marketing and advertising.
• Formulate, gain support, and initiate marketing and advertising campaigns.
• Complete creative briefs and business requirements documentation for campaign development.
• Coordinate the creative efforts of multiple advertising agencies to support corporate branding strategies.
• Oversee the company promotional premium program, manage product selection and establish a web based catalog for more efficient ordering and invoicing procedure.

• Manage all internet business development and marketing activities associated with division website.
• Collaborate with Executive Staff, Region VP’s, and Sales Directors to develop and implement internet marketing campaigns.
• Evaluate internet marketing opportunities and assess their value to the corporation.
• Utilize internet traffic information to report on growth of the website and identify areas of improvement.

• Responsible for the account management and development of regional account base.
• Negotiate fair resolutions to customer disputes.
• Signed fourteen new National Accounts in 1997, having a direct impact of $934K gain in revenue.
• Successful in turning seven zero tracking accounts in positive growth accounts in 1996, having an impact of $118K gain in revenue.

• Reconciliation of assigned general ledger accounts.
• Preparation of internal profit and loss analysis for Senior Management.
• Auditing of National Account dividend program for release of rebate payments.

• Analyze and report net income and expense of daily trades and verify the accuracy of account balances and interest rates.
• Reconcile and analyze international securities and foreign exchange transactions.
• Monitor the retail accounts of inter-company subsidiaries and prepare payment statements of principal and interest to Investment Banking clients.
• Prepare month-end summaries and schedules detailing monthly activity.

• Consulted with project managers and their direct reports regarding various financial issues as they related to construction projects.
• Monitored and allocated funds to various components of project budgets. Analyzed all construction charges against budgets.
• Confirmed the compliance of Facilities Engineering project documents. Reviewing contracts and insurance documents of vendors.
• Created, evaluated, and maintained various reports throughout project.
• Reconciled and closed projects upon their completion.