Michael Rubiera Email & Phone Number

Miamisburg, OH, US

Dayton, Ohio Area

Accelevation is a vertically integrated group of manufacturing companies serving the data center, electric vehicle and high-tech manufacturing markets. We are dedicated to accelerating innovation by partnering closely with our customers to develop and provide the most cutting edge solutions, with best-in-class lead times.Our mission is to build businesses.

Cincinnati Area, KY

Led the 150+ sales, marketing, customer service and product development functions of Senneca Holdings. Senneca Holdings, owned by the private equity firm Audax, is a leading manufacturer and distributor of customized doors, including traffic, glass, corrosion resistant, PVC, strip, cold storage, fire and sliding doors. Senneca Holdings’ family of brands.

Cincinnati, Ohio Area

Hired by private equity owners and report directly to CEO. Member of executive leadership team. Serve as the Chief Marketing Office and manage overall responsibility for the brand and $40+ million advertising budget. ✔ Led a complete rebranding and messaging overhaul within the first 60 days. Launched the first ever national TV campaign with a new.

Greater Chicago Area

Lead and manage the sales and marketing function for a start-up business unit focused on delivering the industry’s first mobile retail paint store, servicing the professional paint contractors, home builders and property management channels. Led all aspects of the business unit from initial acquisition to launching 30+ locations in eight states, in less.

High Point, NC

Lead the marketing and distribution sales team within the Wood coatings division, serving customers within the Kitchen Cabinet, Furniture, Building Products and Distribution markets. Key areas of responsibility include:Marketing✔ Leading, hiring and development of the marketing team✔ Innovation and Voice of Customer initiatives✔ Pricing strategy and.

Greensboro/Winston-Salem, North Carolina Area

• Manage the U.S. and international quick-serve marketing team, with 28 associates, located across all major regions. Member of the Senior Management Team, and the corporate Marketing Leadership Council.
• Led, developed and negotiated Scrub N Go, a new innovative floor cleaning business model with Tennant Corp., with an estimated market value of $200 million. Worked closely with advertising agency to develop and launch.
• Identified strategic partnerships with Open Innovation vendors to drastically reduce the new product development cycle and increase the return on investment.
• Created customer segmentation strategy to identify product gaps, unmet customer opportunities and developed a 5-year strategic plan.
• Led SKU reduction initiative, resulting in an elimination of 60% of all SKUs.

• Lead and manage the overall innovation pipeline for the Quick Serve Restaurant division of Ecolab, a business unit with $300 million in sales
• Created and developed comprehensive innovation business model and customized tools that includes: - A robust Outcome Driven Innovation Voice of the Customer process - Evaluation of early stage ideas to ensure.
• Work closely with internal R&D, as well as creating a strong external network of innovation partners

• Brand Manager for $750 million leading mattress brand.
• Introduced 11 new products within a 12-month span.
• Developed 2007 marketing plan which included the first national promotion with over 7000 store doors participating. Created strategy for new platform project.
• Created and implemented dynamic business model, significantly improving the monthly forecast accuracy and driving specific business actions at specific accounts.
• Introduced and implemented a competitive intelligence process to drive understanding of competitor strategies and to develop proactive corporate initiatives.

• Responsible for managing the P&L of a $300 million in sales, $100 million in profit leading Mexican dinner brand. Work closely with cross-functional new products team to develop new national brands throughout the.
• Develop annual spring plan for two business units, provide monthly analysis and forecasting.
• Created dynamic financial model which led to a significant improvement in monthly forecasting and profitability analysis. The model is now a best practice within the division and is the new standard.
• Finance member on 12 new products cross-functional teams, building the financial models to ensure strategic and financial success within the overall portfolio.
• Introduced the use of Monte Carlo computer simulations to identify and mitigate financial risks within the business.
• Developed 10-year dynamic financial and strategic business model for the Old El Paso brand to double the market share of the business.

• Worked for the capital investments group on the Effective Capital Investment Strategies project. Presented project to the CFO who endorsed the recommendations and is now used for all capital projects across the.
• Created benchmark study of direct competitors and best practices across multiple industries.
• Developed models and processes to strategically align the $500 million annual capital budget with corporate strategy, and to maximize the corporate investment portfolio.
• Built Risk Adjusted Discount Rate Model and utilized Mote Carlo computer simulations to improve project risk identification and balance portfolio exposure, while ensuring long-term return on investments.

• Established Guava Interactive, a web consulting, development, and internet marketing firm. Authored business plan, attracted initial investors and oversaw all aspects managing the business.
• Developed customized strategic online solutions for diverse client base, including the Federal Reserve Bank of Atlanta and the Cleveland Clinic.
• Negotiated all new contracts, strategic partnerships, and business relationships. Retained 95% of client base over a four-year period.
• Maximized earnings through efficient accounting and financial practices, while growing sales by over 300% in three years.
• Developed and executed annual marketing campaigns utilizing both print and online vehicles.
• Hired, trained, and managed full-time staff of five employees and managed external contract network of vendors.

• Served as project manager for large emerging international payment networks.
• Project leader on global team with senior executives of the top 15 international banks, leading to the development of a new cross-border payment network.
• Developed and executed marketing plan to significantly increase the membership and participation of international banks.

• Internship with the distributor and marketer of Levi Strauss and Docker Pants throughout Central America.
• Wrote marketing plan for the introduction of Docker Pants throughout Central America for the Fall 1997 collection.
• Developed guidelines and recommendations for retailers to improve in-store displays to drive greater sales and maintain brand consistency for Levi Jeans.

Mba, Marketing And Finance

Ba, International Relations - Latin America

Activities and Societies: Sigma Pi