AeroLeads people directory · profile
Michael Rucker, Ph.D. Email & Phone Number
Digital Strategist
at
Upcraft Labs
1 work email found
@zugara.org
7 phones found area 310, 502, 408, and 415
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Digital Strategist
Location
Summerfield, North Carolina, United States
Who is Michael Rucker, Ph.D.? Overview
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Quick answer
Michael Rucker, Ph.D. is listed as Digital Strategist at Upcraft Labs, based in Summerfield, North Carolina, United States. AeroLeads shows a work email signal at zugara.org, phone signal with area code 310, 502, 408, 415, and a matched LinkedIn profile for Michael Rucker, Ph.D..
Michael Rucker, Ph.D. previously worked as Chief Digital Officer at Active Wellness and VP of Technology at Active Wellness. Michael Rucker, Ph.D. holds Certificate, Data Science from The Johns Hopkins University.
Company email context
Email format at Upcraft Labs
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*@zugara.org
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Profile bio
About Michael Rucker, Ph.D.
Approaching almost two decades as a strategist in the areas of product development, marketing, and technology my focus has moved from solely developing and delivering product launches and digital media campaigns to establishing thought leadership in the field of health and wellness, specifically regarding tactics to attract and motivate people towards healthier behaviors. In 2016, I was honored to be named one of the top 50 influencers in digital health by Onalytica. Over the past decade I have been fortunate to feed my passion for wellness and fitness by working in both the cognitive science and health club sectors. In addition to my current role with Active Wellness, I also currently function as Verywell.com's Health Technology "Expert".I am a charter member of the International Positive Psychology Association, as well as a member of the American Psychological Association. I’m accredited by the American College of Sports Medicine. I’m also an active member of the American Marketing Association. Although a Clydesdale athlete I can still proudly tout being a two-time Ironman. My passions are wellness-centered products, technology, marketing, psychology, philanthropy, and anything that helps improve people’s overall well-being.Prior clients and employers include Universal Studios, Sony, Red Bull, and Better Homes and Gardens Real Estate. Accolades include industry awards and publications (see below for a partial list). My dissertation focused on identifying the tactics and strategies that move workplace wellness programs forward.
Listed skills include Digital Marketing, Online Marketing, Strategy, Digital Strategy, and 46 others.
Current workplace
Michael Rucker, Ph.D.'s current company
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14 roles · 28 years
Michael Rucker, Ph.D. work experience
A career timeline built from the work history available for this profile.
Chief Digital Officer
CurrentOversee the creation of enterprise digital strategy and manage the execution. Support growth marketing initiatives, health technology & digital health implementation, and ongoing technology infrastructure optimization, business intelligence, and governance from discovery to deployment.
Dec 2019 - Present
Vp Of Technology
Develop and execute Active Sports Clubs’ digital technology strategy and related roadmaps for both our commercial clubs and corporate wellness partners. Work closely with leadership and cross functional business units to ensure technological initiatives are aligned with Active’s business strategy. Drive digital product development, Web & mobile.
Feb 2014 - Dec 2019
Director Of Product Management
Active Health Tech Lab
Support emerging health, wellness, and fitness companies develop their product strategy through overseeing Active's Idea Lab. The mission of the Active Idea Lab is to help start-ups and new product developers ensure they obtain viability and product/market fit. Services the Lab offers include target market analysis, business case justification, prototype.
Jun 2016 - Sep 2022
Dec 2015 - Sep 2022
Official Member Of Forbes Technology Council
Apr 2018 - Apr 2019
Director Of Digital Products
Led the discovery, design, development, and deployment of Club One’s digital applications, products and platforms. Collaborated with Operations, Sales, and Marketing to support B2B and B2C lead generation, product marketing, operational workflow, and key metrics aligned with company and client goals. Evaluated, implemented, and maintained Web analytics and.
Aug 2011 - Feb 2014
Director Of Marketing
Oversaw the marketing efforts of Scientific Brain Training’s US Division. Charged with creating and implementing the company’s online marketing plan with a focus on ROI and conversion. Managed SEM through organic SEO and PPC campaigns as well as oversaw KPIs through Google Analytics and other analytical tools. Directed various intelligence gathering.
Dec 2009 - Nov 2010
Project Lead
Project lead for one of Genex’s largest clients. Launched a seven figure project in less than six months. Successfully oversaw all activities of production of two high profile websites www.bhgrealestate.com and www.mybhggreenhouse.com from Discovery through Deployment which entailed managing and coordinating the work of over 30 employees and working with.
Dec 2007 - Jul 2009
Chief Marketing Officer, Principal
School Bars, Inc.
Helped develop restaurant concept from the ground up. Created the marketing plan, directed product development, and helped organize financing. Was accountable for all marketing initiatives and promotional efforts as well as top-line growth and managing the company's margin goals.
May 2005 - Oct 2007
Chief Operating Officer, Co-Founder
Co-founded interactive marketing company and helped grow Zugara to over $1,000,000 in annual revenues its first year of operations. Oversaw the day-to-day operations of company. Created operational systems to track employee productivity, project cost-benefit analysis, and project quality assurance. Oversaw company’s information technology systems..
Jan 2001 - Dec 2003
Consultant
Developed the online presence for 989 Sports. Managed the Internet promotion of 989’s top-selling sports franchises. Developed an Internet portal linking all 989 products from a centralized website. Helped produce database driven sweepstakes for 989 with the purpose of collecting consumer data. Created the intranet for the interactive division of Keane.
2000 - 2001
~1 yr
Project Manager
Mxg Media
Directed the production of multiple e-commerce projects in first-of-kind integrated retail and entertainment company. Coordinated MXG Beach Countdown, a music video television show broadcasted nationally on the Fox Family Channel. As project manager for the corresponding website, developed content designed to provide viewers the opportunity to purchase.
1999 - 2000
~1 yr
Mpg Assistant
Was a liaison between movie producers, directors, managers, agents, actors, and executives. Managed heavy phones. Organized schedules. Handled executive finances and generated expense reports. Tracked, researched, and organized literary property both internally and externally. Coordinated movie projects in production.
1998 - 1999
~1 yr
8 education records
Michael Rucker, Ph.D. education
Certificate, Data Science
The Johns Hopkins University
Doctor Of Philosophy (Phd), Organizational Psychology
Alliant International University-San Francisco Bay
Certificate, Fitness Instruction
Ucla
Master Of Business Administration (M.B.A.)
University Of Southern California
Iep
London Business School
Master Of Fine Arts (M.F.A.), Film, Television, And New Media Producing
Chapman University
Bachelor’S Degree, Information And Communication Studies
California State University, Chico
Associate’S Degree, Social And Behavioral Science
Butte College
FAQ
Frequently asked questions about Michael Rucker, Ph.D.
Quick answers generated from the profile data available on this page.
What company does Michael Rucker, Ph.D. work for?
Michael Rucker, Ph.D. works for Upcraft Labs.
What is Michael Rucker, Ph.D.'s role at Upcraft Labs?
Michael Rucker, Ph.D. is listed as Digital Strategist at Upcraft Labs.
What is Michael Rucker, Ph.D.'s email address?
AeroLeads has found 1 work email signal at @zugara.org for Michael Rucker, Ph.D. at Upcraft Labs.
What is Michael Rucker, Ph.D.'s phone number?
AeroLeads has found 7 phone signal(s) with area code 310, 502, 408, 415 for Michael Rucker, Ph.D. at Upcraft Labs.
Where is Michael Rucker, Ph.D. based?
Michael Rucker, Ph.D. is based in Summerfield, North Carolina, United States while working with Upcraft Labs.
What companies has Michael Rucker, Ph.D. worked for?
Michael Rucker, Ph.D. has worked for Upcraft Labs, Active Wellness, Active Health Tech Lab, Healthxl, A Global Market For Health Innovations And Insights, and Forbes Technology Council.
How can I contact Michael Rucker, Ph.D.?
You can use AeroLeads to view verified contact signals for Michael Rucker, Ph.D. at Upcraft Labs, including work email, phone, and LinkedIn data when available.
What schools did Michael Rucker, Ph.D. attend?
Michael Rucker, Ph.D. holds Certificate, Data Science from The Johns Hopkins University.
What skills is Michael Rucker, Ph.D. known for?
Michael Rucker, Ph.D. is listed with skills including Digital Marketing, Online Marketing, Strategy, Digital Strategy, Leadership, Start Ups, Social Media Marketing, and Management.
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