Oversee the creation of enterprise digital strategy and manage the execution. Support growth marketing initiatives, health technology & digital health implementation, and ongoing technology infrastructure optimization, business intelligence, and governance from discovery to deployment.

Develop and execute Active Sports Clubs’ digital technology strategy and related roadmaps for both our commercial clubs and corporate wellness partners. Work closely with leadership and cross functional business units to ensure technological initiatives are aligned with Active’s business strategy. Drive digital product development, Web & mobile development, user experience, and analytics. Manage strategic financial decisions about the enterprise's investment in technological resources. Oversee Active’s “build or buy” strategy working with 3rd party vendors to manage and foster ongoing strategic technology and marketing partnerships and alliances. Personally supervised the change management process of moving 2000 employees over to Google Apps for Work from Microsoft Exchange in a 30 day period. Working with one outside developer, completed an entire brand refresh on all digital products in less than 60 days. Oversaw the migration of a legacy data center (containing five 42U racks) onto the AWS Cloud resulting in a 10 percent monthly cost savings from the department’s OPEX.

Support emerging health, wellness, and fitness companies develop their product strategy through overseeing Active's Idea Lab. The mission of the Active Idea Lab is to help start-ups and new product developers ensure they obtain viability and product/market fit. Services the Lab offers include target market analysis, business case justification, prototype building, usability testing, and other market intelligence activities. Through these activities we assist entrepreneurs to assess demand and then evaluate/determine optimal positioning and product development through design thinking and real-word product testing. Our process offers companies a team of experts to help validate and improve their ideas and innovations, helping them guarantee success.

Led the discovery, design, development, and deployment of Club One’s digital applications, products and platforms. Collaborated with Operations, Sales, and Marketing to support B2B and B2C lead generation, product marketing, operational workflow, and key metrics aligned with company and client goals. Evaluated, implemented, and maintained Web analytics and Big Data tools to improve visibility of KPIs. Owned Club One’s digital product roadmap and implemented agile management processes to increase the likelihood of successful digital product launches. With a focus on scalability created, built, and maintained a sustainable digital product suite delivering predictable returns for Club One and Club One’s clients. Established the strategic direction and hands-on implementation of Club One’s digital marketing strategy, including tactics that increase the impact and visibility of the Club One brand. This included owning the supervision of interactive strategy, search engine optimization (SEO), search engine marketing (SEM), online and mobile digital display advertising, 3rd party advocate software, mobile applications, and social media planning. My relaunch of Club One's digital strategy resulted in growing Web leads YOY by a sustained 102 percent.Stayed on top of the latest best-practices for website creation, digital media buying, search engine marketing and social media strategy; developed and executed against these best-practices to the benefit of Club One and Club One’s clients through innovative methods that uncovered and communicated insights across the consumer (B2C), industry (B2B) and digital landscape. Maintained and grew Club One’s outside vendor relationships to optimize Club One and Club One’s clients return on digital investment. Maintained Club One’s visibility as a leader in health and wellness technology, including monitoring and reporting on the latest innovations in this space through authorship in industry trade and popular media.

Oversaw the marketing efforts of Scientific Brain Training’s US Division. Charged with creating and implementing the company’s online marketing plan with a focus on ROI and conversion. Managed SEM through organic SEO and PPC campaigns as well as oversaw KPIs through Google Analytics and other analytical tools. Directed various intelligence gathering initiatives to promote user-centric Web design. Authored online communication which entailed social media strategy, creating SEO focused blog articles and optimizing existing site content. Managed affiliate relationships and monitored affiliate accounts. Communicated with customers, executives, and global divisions to spearhead marketing efforts in accordance with company goals. Authored weekly content about cognitive science for various channels. Worked with strategic partners to build sales. Identified and developed alliances with associations that had influence over our target market. HAPPYneuron is a majority owned subsidiary of Scientific Brain Training (NYSE Euronext: MLSBT).

Project lead for one of Genex’s largest clients. Launched a seven figure project in less than six months. Successfully oversaw all activities of production of two high profile websites www.bhgrealestate.com and www.mybhggreenhouse.com from Discovery through Deployment which entailed managing and coordinating the work of over 30 employees and working with over a dozen outside vendors. Have proven to be successful at client development even in the absence of a client partner. Primary project of 2008 won the honor of Ektron's Real Estate Website of the Year and was nominated for a Webby award.

Helped develop restaurant concept from the ground up. Created the marketing plan, directed product development, and helped organize financing. Was accountable for all marketing initiatives and promotional efforts as well as top-line growth and managing the company's margin goals.

Co-founded interactive marketing company and helped grow Zugara to over $1,000,000 in annual revenues its first year of operations. Oversaw the day-to-day operations of company. Created operational systems to track employee productivity, project cost-benefit analysis, and project quality assurance. Oversaw company’s information technology systems. Identified client product needs and designed interactive marketing strategy through branding, websites, viral marketing, promotional CD-ROMs, and Flash design. Lead Producer on the 989 Sports interactive initiatives for SCEA while at Zugara. Additional clients included Reebok, Red Bull and American Racing.

Developed the online presence for 989 Sports. Managed the Internet promotion of 989’s top-selling sports franchises. Developed an Internet portal linking all 989 products from a centralized website. Helped produce database driven sweepstakes for 989 with the purpose of collecting consumer data. Created the intranet for the interactive division of Keane, developing a workflow system to assist in increasing productivity.

Directed the production of multiple e-commerce projects in first-of-kind integrated retail and entertainment company. Coordinated MXG Beach Countdown, a music video television show broadcasted nationally on the Fox Family Channel. As project manager for the corresponding website, developed content designed to provide viewers the opportunity to purchase featured merchandise and products seen on the TV show from the website in a first of its kind convergence media product. Coordinated and project managed several other similar concepts which entailed overseeing the processes of the design team, implementers, buying division, and television department.

Was a liaison between movie producers, directors, managers, agents, actors, and executives. Managed heavy phones. Organized schedules. Handled executive finances and generated expense reports. Tracked, researched, and organized literary property both internally and externally. Coordinated movie projects in production.