Michael Rudd Email & Phone Number

Chicago, Il, Us

Oak Brook, Illinois, Us

Responsible for largest Retail Garage Door Opener portfolio under Chamberlain's Residential Business Unit. Tasked with development and implementation of product strategy, commercialization and portfolio management.- Full P&L responsibility, driving profitability, volume growth and market share.- Build strategy for product offering and brand for major retailers - The Home Depot, Lowes and Menards. Partnering with marketing, channel and sales teams to execute go-to-market plans. - Delivered “Connect First” test program at Menards, launching a new product from start to finish in under 5 months. - Drive development of new platform for the Garage Door Opener product portfolio, adding both new features and technology, yet reducing unit cost by 10%.- Leadership of Next Gen Innovation program to deliver new-to-market features and long-term market protection for the company's significant Garage Door Opener Accessories portfolio.

Oak Brook, Illinois, Us

Ownership of product development, annual operating plans and portfolio management of Smart Garage product lines within the Residential Access Expansion Team.- Managed Chamberlain's first major product development project with an Overseas Contract Manufacturer. Utilizing a stage gate process to launch the new Smart Garage Control delivering improved performance at a 30% lower cost.- Increased sales of Smart Garage Control at a CAGR of 70.3% between 2018 and 2021.- Executed customer and partner strategies to grow the "Connected Install Base" delivering P&L, revenue & profit goals. myQ connections expanded from 1.5MM in 2018 to 10MM in 2023.- Supported groundbreaking launches of In-Garage Delivery programs with Amazon and Walmart. 26MM garage deliveries expected in 2023. - Assumed control of production planning leading our supplier and demand planning to exceed customer service levels.- Assigned responsibility of Smart Garage Cameras in February 2022, growing YOY unit sales by 110% by year end.

Oak Brook, Illinois, Us

Drove development and execution of marketing programs and promotional calendar at Chamberlain's largest retail customer - The Home Depot.- Ownership of promotional calendar including customer P&L responsibility for delivering business margin goals.- Supervised planning and execution of off shelf merchandising vehicles, including End Caps and Wing Stacks.- Responsible for development of Chamberlain’s annual partnership program and product line review meetings.- Delivered 16% sales growth and increased gross margin by 160bps from 2016 to 2018.- Managed Brand Advocate ecommerce program providing enriched product content, social marketing and promotional campaigns. Delivered significant sales performance +45% units & +54% dollar sales.

Oak Brook, Illinois, Us

Led creation and implementation of product, marketing and brand strategies for startup Automotive Business Unit. - Delivered brand foundation, visual identity and packaging standards for Chamberlain Automotive.- Ownership of product roadmap, leading the development of new products, technologies and line extensions.- Identification and execution of strategic external partnerships. Launched co-branded Vehicle Deep Cleaner with Bissell within 6 months of joining Chamberlain.- Creation and execution of marketing communication plans to support brand and new product launches. Includes digital marketing, Ad creative, PR, online TV, product videos, landing pages, social media and product reviews.

Us

Responsible for the Private Brands portfolio totaling $1.5B net sales. Managed team of 6 to deliver brand architecture, new product development, marketing programs, visual merchandising and packaging creative.- Delivered 2 strategic initiatives accounting for sales of $107MM and $10MM cost savings in 2014. Included directing multi-functional project teams to launch Highmark and WorkPro brands in a record time of 6 months. - Consolidated brand portfolio from 15 to 8 and managed development of new brand guidelines.

Us

Managed Private Brands, including OfficeMax and TUL, with total US net sales of $300MM. Responsible for brand strategy, product development and marketing programs.- Increased private brand penetration in the writing instrument category in 2013 from 13% to 18% by directing global cross-functional teams in the development and execution 42 new product lines under the OfficeMax brand.- Launched 5 new TUL pens delivering year on year sales increase of +66% in 2013.

Chicago, Il, Us

Consultative selling of innovative brand packaging solutions to Fortune 500 companies. This included heading up a team dedicated to pursuing new business within the emergent sector of retail private brands.

Atlanta, Ga, Us

Accountable for Chairmat and Storage product categories and management of Rubbermaid and Rolodex brands. Led development and implementation of global strategy, and consumer focused innovation.

Atlanta, Ga, Us

Global management of Pencil business. Developed strategies for product portfolio management, consumer focused innovation and identification of regional synergies to reduce global complexity.- Achieved +22.5% increase in global Operating Income in 2007.- Managed global product portfolio rationalization project for writing instruments, accomplishing a 38% reduction of products lines constituting only 4% of net sales.

Atlanta, Ga, Us

Managed team of 9 executing European brand, marketing and product initiatives for the Sharpie and Paper Mate brands. - 31 new product launches between 2004-2006 delivering +14% net sales growth in Europe.- Developed new brand graphic identity for Paper Mate brand across 85 products (700 SKUs / 9 languages).

Atlanta, Ga, Us

Atlanta, Ga, Us

Ma With Distinction, Diplomatic Studies

Bachelor'S Degree, Marketing

Ba, History & Politics