Michael Ruethnick Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

Intergenerational and intercultural coaching & mentoring of young immigrants to boost their chances of getting a job and to promote a more inclusive society (voluntary work)

Brussels, Brussels Region, Belgium

Championing purpose-led growth and innovation-driven transformation, re-imagining and leading next-gen sustainable business opportunities, innovation solutions and ventures that create a better world. - For global Top 3 CPG company unlocked substantial global category expansion- and growth opportunity by successfully creating a global breakthrough Ready-to-Drink innovation platform and a range of disruptive innovations validated by consumer research globally - Created significant business expansion opportunity via monetizable & scalable use cases in Insights & Innovation for a global social listening & consumer intelligence leaderI am a member of the ‘B for Good’ Leaders Network.

Greater New York City Area

Commercial Head of Non-Alcoholic Beer globally: > 300 MM USD turnover. Reported to Chief Non-Alcohol Beverages Officer.- Established first global Non-Alcoholic Beer 3-year plan. - Enabled significant Plastic & Sugar reduction by creating a sustainability transformation roadmap for the global Non-Alcohol Beverages business.

Brussels Area, Belgium

Led the development and execution of the Innovation pipeline, initiatives, and identification of future portfolio growth opportunities for 12 European markets. 15 direct reports. Reported into VP Marketing Europe. - Achieved turnaround of negative innovation contribution. - Set up foundations for an Innovation CoE by transforming the function from a PMO.

Johannesburg Area, South Africa

Expanded accountabilities to total Africa region (10 markets) and commercialization of innovation. 6 direct reports. Reported into VP Marketing Africa.- Turned Africa into the best global zone in terms of innovation performance. Achieved double digit (%) Innovation NR contribution growth. - Enhanced innovation post-launch performance by defining lacking Commercialization capabilities, initiating & building the team

Johannesburg Area, South Africa

For SABMiller’s key market, built innovation capability and -pipeline from the ground up. 5 direct reports. Reported in Marketing Director. - Doubled renewal rate (incremental volume & NR).- Built substantial and lasting innovation capability by setting up from the ground and leading Africa's first Innovation CoE (Innovation Hub) composed of ±50 cross-functional members.

Brussels, Brussels Region, Belgium

Certification as Professional Coach (CPCC), accredited at the ICF (International Coaching Federation); USA

Greater New York City Area

Led the development of global beer innovation pipelines, breakthrough platforms for top 18 brands across 10 top markets. Responsible for enabling Innovation capability, coaching of countries on processes and tools. Reported to Global VP Innovation.- Created two new growth categories for ABI globally (today worth >500MM) - Built three-year innovation portfolios for ABI’s top 18 brands

Brussels Area, Belgium

Barcelona Area, Spain

Created breakthrough product/service innovation strategies for NESTLÉ France & DANONE Spain. Led projects worth six-figure Euro billings with multidisciplinary teams up to 15 people. Drove proposal development, gained new business.

Düsseldorf Area, Germany

Developed a consumer-based branding strategy for the ‘flower’ business for SYNGENTA, world-leader in the Agro-business, in collaboration with HQs in Switzerland/The Netherlands; subsequently, received job offer. Conference speaker.

Düsseldorf Area, Germany

In charge of the development of portfolio, brand, communication and innovation strategies and solutions for Europe, i.e. MARS, SNICKERS, CELEBRATIONS, MILY WAY.

Düsseldorf Area, Germany

Accountable for the delivery of profitable Key Account growth, annual negotiations, the definition of business plans, category management, pricing strategies, cost management and logistic efficiencies for the METRO GROUP, TENGELMANN and SPAR.

Amsterdam Area, Netherlands

BAH is one of the top 5 leading management consultancies. Managed and led consulting projects for CPG companies and Food Retailers across European markets.

Düsseldorf Area, Germany

In charge of in-market brand deployment, the development and implementation of national brand, communication and integrated marketing/POS strategies for MARS, BALISTO/CERALISTO, BOUNTY.

Stuttgart Area, Germany

Mit U-Lab: Leading Profound Social, Environmental, And Personal Transformation

u-lab: Leading From the Emerging Future & Prototyping. Awareness-based system change based on the U-Theory (Otto Scharmer)..

Conscious Business Master, Building Purpose-Led, Next-Gen Businesses For A Better World (Online, Part-Time Program)

Orcs - Organisation Relationships & System Coaching Fundamentals (Crr Global)

Certified Professional Co-Active Coach (Cpcc, Acc); Accredited At The Icf, Physical Education Teaching And Coaching

Activities and Societies: • Certification as Professional Co-Active Coach (CPCC) at CTI; Brussels/USA (02-08/2012) • Associate Certified.

Mba, Business Administration

Activities and Societies: Headed EAP Alumni network Netherlands in 1998/99.The EAP is a European Masters of Business programme (MBA).

Vordiplom / Bachelor, Betriebswirtschaft / Business Management

Germany