Took a career break to backpack across Southeast and East Asia.Thoroughly explored Vietnam, Thailand, Cambodia, Laos, Singapore, Hong Kong, Macau, Taiwan, and Japan, fulfilling a long-held dream.While traveling, worked as an independent marketing consultant, providing tailored strategies in product messaging, brand positioning, social media (organic and paid), search engine optimization, and content marketing to SMB clients.

Star Wars Outlaws [Global Marketing Lead]

Star Wars Outlaws [Global Marketing Lead]Rainbow Six Extraction [Global Marketing Lead]—Avatar: Frontiers of Pandora [NCSA Mktg Lead]Immortals Fenyx Rising [Post-Launch Lead]Assassin's Creed Nexus VR

Assassin's Creed Valhalla [Lead Mktg Team]Watch Dogs: Legion [Lead Mktg Team]—Immortals Fenyx RisingAssassin's Creed: The Rebel CollectionAssassin's Creed III RemasteredAssassin's Creed: The Ezio CollectionAssassin's Creed Discovery TourAssassin's Creed Symphony Tour

Call of Duty: Black Ops 4Call of Duty: WWIIPlayed an integral role in driving consumer awareness, interest, and engagement for Call of Duty, the #1 best-selling video game franchise on PlayStation 4 and Xbox One. • Oversaw the creative process and production for all consumer-facing marketing assets, including art, video, packaging, digital, and OOH, to ensure product strategies and company objectives were met.• Acted as the liaison between Activision's International Brand Management team and external agency partners.• Coordinated feedback and trafficking among Retail, Product, Media, CRM, PR, and Studio teams, as well as first-party publishers.• Owned the standardization of all Call of Duty trailer production, media partnership, and localization procedures and best practices, significantly increasing efficiency during critical marketing beats.• Directly supported the reveal and product launch of Call of Duty: Black Ops 4, which broke all digital sales records and made over $500MM in its first 3 days. • Managed the 2018 post-launch marketing for the Call of Duty: WWII and Call of Duty: Black Ops 3 live ops programs, engaging over 20MM active players.

Hilton HotelsNight Hawk FoodsGabriel’s Wine & SpiritsSerranos RestaurantsAustin Taco ProjectCannon + BelleShiner SmokehouseBentoliAustin Starts HereResponsible for the management of all digital marketing initiatives for both the agency and its clients.• Developed and executed integrated digital and inbound marketing strategies• Planned comprehensive social media marketing and online advertising campaigns• Managed account services, creative, and content development teams• Demonstrated expertise in content marketing, search engine optimization, social media, email marketing, and marketing automation• Oversaw the utilization of HubSpot software and other marketing platforms• Employed skills in copywriting and art direction for the production of high-performing creative advertisements• Maintained daily communication with digital clients and third-party vendors• Analyzed and reported digital metrics• Performed qualitative & quantitative consumer research to craft in-depth buyer personas• Constructed and optimized automated email promotion and lead nurturing campaigns• Led detailed presentations of campaign outcomes with data-driven recommendations

Responsible for the execution of all digital marketing initiatives.

Managed the production and promotion of public-facing events in Austin, TX, under the I Am Experience brand umbrella. Included networking events, sports-centric gatherings, pool parties, pub crawls, and concerts, aiming to highlight the city's diversity through exciting social experiences.• Fostered relationships with event venues, business entities, and local bars & restaurants• Maintained ongoing contact with event sponsors, bands & DJs, and professional organizations• Executed comprehensive social media, online advertising, and paid search campaigns• Managed teams of street promotors, social influencers, and on-site event managers• Assisted in event design & production, using working knowledge in lighting, sound, and graphic design• Independently maintained a flexible, seasonal work schedule

Supported the sustainable development of the Dell brand within Austin, Texas.• Utilized networking abilities to create a dialogue with consumers• Fostered relationships with UT Austin organizations• Attended events, such as orientations, career fairs, and organization meetings• Served as a Dell informational resource within campus stores• Promoted the Dell brand through online forums and social media• Worked collaboratively with team managers and other campus ambassadors• Independently maintained a flexible work schedule with set quotas

Planet Longhorn is an event-based organization dedicated to making a memorable and enriching experience for international exchange students, with over 500 passionate members. • As President: led in a revamp of organization bylaws and procedures, including changes to local business relations, website design, and officer roles; the inclusion of a member point system for improved tracking of individual involvement; and the creation of a service branch, earning over $3,000 for St. Jude Children’s Research Hospital in the organization’s first-ever major charity event, and implementing ongoing charitable lending through www.kiva.org in weekly meetings. • As Director of Events: planned and executed the production of cultural excursions and large-scale events meant to provide exchange students with a social vehicle within The University of Texas. Managed the promotion of events through social media and email.

Participated in the complete development process of commercials and television shows.• Managed and operated equipment during filming• Recorded B-roll footage• Edited video for commercial release• Acted as an extra and/or stand-in

Visited cities across China; experienced culture first-hand, toured major businesses entities, received speeches from international business icons, and attended networking events.• Constructed a presentation on “The Branding in China” as a conclusion to the experience• As Delegation Videographer, captured the wide range of learning, culture, and fun on camera, including action shots, close-ups that capture the wonder of discovery, and destination videos that make history come alive