Areas of responsibilities: brand management, catalog acquisitions, e-commerce and name & likeness rights.Grow catalog revenue within emerging areas of music streaming with recontextualized catalog masters: create new exercise specific remixes for fitness partners, deliver pop culture moment song clips for Tik Tok, surface deep catalog for relevant experiential playlists, re-edit vintage video content for new never-made videos and mini-documentaries for artist YouTube OAC and socials, generate stems for gaming apps, identify songs to tie to voice-enabled skills and redeliver music in high resolution and multi-channel audio formats.Leverage quantitative analysis of platform and consumer data to identify opportunities and reverse declines within the catalog. Add new fans and increase existing fan engagement with established artists through an always on approach, consistently highlighting moments and providing content and context to market and share. Execute full A&R lifecycle for catalog projects and new release albums from research, recording, production and release. Responsible for the project budget. Hire suitable producers, writers/co-writers, sound engineers and recording studios. Partner cross-functionally with label departments to ensure recorded material is commercially successful. Lead development of global catalog acquisition presentations to artists and estates with a cross-functional plan to support multi-year catalog growth strategy.Expand catalog development opportunities through adding name & likeness rights for key catalogs.Developed and launched US catalog e-commerce business with uDiscover Music US online store and artist stores including Paul McCartney, Frank Sinatra and The Beach Boys. Achieved yearly objectives and key results (OKRs). Integrated e-commerce as an aspect of all release campaigns. In 2019 transitioned day-to-day e-commerce operations to Commerce team. Continue to advise e-commerce growth and lead product development.

Consultant for Universal Music Group’s Video Inventory Project, a global effort to create a long-form video library.Managed business affairs team of three reviewing rights for 2000 titles and 3500 hours of content. Handled creative process for the development of 500 new long-form titles.

Award-winning Americana and roots independent record label with yearly sales of $15 million dollars gross revenue from worldwide sales and ancillary income from 28 active artists and a 300-piece catalog. Staff comprised of 14 employees in three separate locations: Burbank, CA, Austin, TX and Athens, GA. Artists on New West have included Steve Earle, Nikki Lane, Dwight Yoakam, Kris Kristofferson, Patty Griffin, Jason Isbell, Delbert McClinton, Tom Morello, John Hiatt and Rodney Crowell. Evaluated potential signings, drafted deal points, finalized agreements with artists, distributors and master use licenses and signed agreements on behalf of owner.Led acquisition and integration of the Texas Music Group label. Achieved ROI within 4 years.Reduced overhead and professional expenses by 15% over two years without staff cuts.Brought royalty accounting in-house from outside business management firm and achieved savings of $70K per year after integrating expenses.Lead product manager for artists and releases.Developed and implemented marketing campaigns in the US and key international territories: Canada, UK, Australia, Germany, Netherlands and France.Oversaw hiring of all independent marketing, promotion and production services.

Product manager for key EMI artist franchises including Frank Sinatra, Dean Martin, R.E.M., The Beach Boys and Merle Haggard. Led rebranding initiative for Ricky Nelson catalog and development of PBS-TV program, Ricky Nelson Sings.

Managed cross-divisional PR issues with corporate PR team. Delivered added media exposure by directing limited artist tour press opportunities for underperforming tour dates. Built publicity infrastructure between the national office and local markets.

Directed national publicity for all album reissues and new catalog releases.

Pitched media for advance coverage and coordinated on-site press activities for 200+ live events a year covering every musical genre at venues ranging from stadiums to clubs in three markets: Los Angeles, San Diego and Utah.