Michael Watkins Email & Phone Number

Charlotte, Nc, Us

Austin, Texas, Us

Responsible for retail sales and team leadership of pet, equine, and grooming retail and distribution channels.

San Diego , Ca, Us

Responsible for leading retail sales development, collaborative development of channel strategy and ownership of retailer/distributor partnerships.

Quarry Bay, Hong Kong, Hk

Sales leadership of the U.S.-based field sales team of ZESTY PAWS and SOLID GOLD pet brands within North America. Ownership of sales, distributor and supporting network.

Orrville, Ohio, Us

Leadership of sales support team including analysts, category and insights. Full support of Ecom, domestic, and international sales teams. Owned MAP enforcement, pricing, sales reporting, tools and analytics for all leadership and field sales teams.

Orrville, Ohio, Us

National Manager of sales, budget and growth targets for 5 District Managers (DMs), and 29 Sales Representatives throughout the U.S., Canada and Puerto Rico. Responsible for AOP, sales, development of in-field activity and training, collaboration with Smucker’s support groups and adjacent divisions.* Successfully developed and managed $4 million annual AOP budget, keeping within goals each year.* Managed over $200 million in sales across over 3000 stores in 4 major retailers.* Developed collaborative new-hire and continuing education training programs for team.* Collaborative leader with national team comprised of sales, innovation, marketing, consumer insights, category management and sales analyst teams.* Developed in-store activation and education programs to grow sales in all territories through leadership/store/associate recommendation.

Mclean, Virginia, Us

National Account sales responsibilities throughout the Southeast. Responsible for headquarter and regional office sales of multiple national and regional retailers, brokers and distributors.  Successfully grew sales in all retailers and distributors each year through strong relationships, creative use of trade spends, and SKU rationalization. Earned dedicated space and product assortment annually in all retailers by using consumer and brand insights, national business trends, differential education and proven ROI on investments.