Currently, I serve as a Fractional Chief Marketing Officer for B2B growth-stage companies, stepping in at critical milestones when founders, private equity sponsors, or Chief Revenue Officers need senior marketing leadership—without the commitment of a full-time hire. I deliver proven go-to-market strategies with an objective, data-driven approach that elevates brands, drives demand, and accelerates performance.Previously, I served as Chief Marketing Officer at Crisp, a private equity-backed AI-driven technology business, which I repositioned into a Real-time Risk Intelligence category leader. This transformation led to 250% ARR growth within three years and its successful acquisition by Kroll, the leading independent provider of risk and financial advisory solutions.Additional highlights:✅ Led a data-driven go-to-market strategy to redefine Kroll’s integrated risk capabilities, including cybersecurity, enterprise security, governance, reputation, supply chain, and sustainability, under the direction of the CEO, President, and Crisp’s Chairman, uncovering $106M in potential new revenue.✅ Transformed the Crisp brand into a category leader, strengthening its product marketing and demand generation capabilities while serving on its Executive Team and reporting to the CEO and Chairman, resulting in a significant valuation and acquisition.✅ Developed Crisp’s go-to-market and content marketing strategy with a 20-person sales and marketing team, accelerating ARR growth by 60% in 18 months, increasing average deal size by 25%, and reducing sales cycles from nine to four months.✅ As Global Business Leader at Publicis Groupe, grew the Samsung business 3x to $750M in 12 months across Visual Display, Home Appliance, and IoT, recognized as the largest Leo Burnett new business win that year and expanded the holding company's media and digital business.✅ As a founding member of Zócalo Group, a full-service digital and social media agency, created a go-to-market strategy that propelled ARR from $5M to $20M before its acquisition by Omnicom and merger with Critical Mass, where I served on the Executive Team.As a Fractional CMO, I use this combination of global agency leadership and scale-up company experience to create and execute effective brand positioning, content marketing, and demand generation strategies. I partner with forward-thinking companies eager to transform their marketing organizations, build successful go-to-market plans, and establish themselves as category leaders in today’s hyper-competitive marketplace.