Michael Thompson Email & Phone Number

Minneapolis, Minnesota, Us

Hasty is an online web application that simplifies the process of moving military members worldwide, using the latest and most sophisticated technology stack. With Hasty, military members and their families can easily manage their moves, track their shipments, and stay informed every step of the way.• Integrated an email service powered by SendInBlue by utilizing React.js, C#, .NET framework, and RESTful APIs.• Implemented dynamic and interactive data visualization in the front end using React apex charts, including tables, graphs, and charts, to provide users with clear and concise information.• Utilized third-party libraries in React such as Yup, Formik, SweetAlerts, React-Bootstrap, and Toastrs in order to provide an enhanced and engaging UX.• Designed and built a RESTful API using the .NET framework, which included creating an API authentication system to securely retrieve analytics data on the server side.• Tested API functionality using Postman to ensure that endpoints and requests were working properly to avoid potential bugs or errors before deployment.• Generated data tables and stored procedures to handle data manipulation throughout the application by using joins, FK relationships, UDTs, Batch inserts, and sub-queries for the best clarity and efficiency for stored information.• Used Git and GitHub for source control and repo management.

- Run Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales- Strategize paid search campaigns to target relevant keywords and attract targeted audiences.- Optimize campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments- Scale campaigns through increasing budget, pausing high CPA ad groups, keywords- Write Ad Copy and A/B Split tested best performing headlines and landing pages- Strategize entire funnel for top, middle and bottom funnel through Branded campaigns, Non-Branded campaigns, and Display retargeting to capture audience at multiple parts of the funnel

- Ran multiple successful remarketing campaigns with avg. 300% ROI on YouTube, Google Search, GDN, Adroll, Twilio, and Gmail- Lead successful lead gen. campaigns that resulted in either breaking even or ROI positive (100~150% ROI)- Increased Conv. rates using different ad creatives and messaging from video editing, copywriting, and photo editing- Planned and lead successful ROI scaling campaigns with different networks such as Facebook and GDN ending with average 500% ROI- Conducted 20% ROI positive lead gen. campaigns on Google and YouTube.- Responsible for creating high converting funnels and content strategies.- Lead successful remarketing campaigns on multiple platforms (YouTube, Facebook, Google, GDN, Gmail, Instagram, etc.)- Developed testing plan that hit consistent target CPA- Analyzed data to increase relevant traffic and maximize profits from cold and warm leads- Made ad creatives (images and videos) that hit target CPA and had an ROI positive result on multiple campaigns- Split testing Click funnels landing pages increasing Conv. rate and CTR from 6% and 9% to 14% and 19% (averaged)- Planned successful content marketing strategies for ad campaigns on Facebook, YouTube, and GDN.- Scaled campaigns through different types of targeting (topics, placement, keyword, look-alike audiences, etc.)- Tested messaging, audience, keywords for finding the best possible funnel

-Built an e-commerce company representing brands and selling products on Amazon built the company from 13,000 to 23 million in revenue in our last year with 78 employees and multiple office locations and warehouses.-Oversaw every aspect of the business from accounting, corporate structuring, operations/administration, financing, management, logistics, marketing/sales, and customer service.-Oversaw the design of our custom software solution to automate our processes, established departments, and standard operating procedures.

Fort Liberty, Nc, Us

- Demonstrate an understanding of information security programs and procedures used to develop, account for, control, protect, and eventually destroy sensitive information and material.- Demonstrate the managerial skills required in assessment, decision making, problem solving, and resource allocation for intelligence and counterintelligence operations.- Demonstrate knowledge of battlefield forensics, communication capabilities, automated intelligence systems, and targeting procedures used by the intelligence community.- Explain the history, tactics, structure, and technology used by terrorists groups, and demonstrate an understanding of the methods used by the intelligence community to combat terrorism.- Demonstrate knowledge of the structure, function, capability, and contributions of the various national intelligence communities, and of the Intelligence, Surveillance and Reconnaissance (ISR) process.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Associate'S Degree, Human Intelligence Operations

Education record