Michael Saade Email & Phone Number

California, United States

Al Ula, Al Madinah, Saudi Arabia

Sacramento, California, United States

United States

Developed and launched national collegiate marketing program to drive brand awareness and product trial around US college campuses. Responsible for defining strategy, selecting campuses, developing and managing national budget, determining reporting structures, developing training plans, managing recruitment process, and onboarding all new hires.

Sacramento, California Area

Oversaw sampling, event partnerships, grassroots marketing activations, and cultivating fitness industry relationships to establish performance energy drink in Nothern California. Responsible for managing 6 direct reports, planning and scheduling sampling activity, identifying and building relationships with potential event partners, creating hyper focused.

Sacramento, California Area

Provided marketing services for sports-based businesses including event management, tour management, marketing strategy, digital marketing, creative development, and grassroots marketing.

Northern California And Pacific Northwest

Developed and executed sports marketing initiatives, events and athlete projects in seven Western States. Used vehicle-based assets that build brand awareness and increase consumption through creative and surprising sports-based activations. Successful for increased brand credibility in a diverse sports landscape through relationship building and field.

Northern California - Norhern Nevada

• Quickly moved to managing a portfolio of 4-6 Distributor with 60+ sales people and annual volume over 1 million cases, consistently growing volume and market share.
• Conducted monthly meetings reviewing performance and developing strategies for gap closure;
• Trained sales managers and sales people on Selling Process, Merchandising Standards, Key Initiatives and New Products to increase execution at retail.
• Leveraged insight to DP financials, organizational structure and route to market structure in order to influence positive change.
• Successfully collaborated cross functionally with Marketing and On Premise counterparts.

• Piloted the first program in the U.S. managing 17 Distributors in 8 states primarily through phone and electronic communication, with an annual volume of 600,000 cases growing business at 15% in first year.
• Developed tools and process to conduct monthly business reviews electronically that were adopted as national best practice as the position was introduced to the rest of the country.
• Increased brand focus and business results in small distributors that lacked dedicated headcount focused on Red Bull.

Sacramento, California Area

• Managed Off Premise driver sell route of 160 accounts focused on growing sales by increasing execution in store through strategic initiatives.
• Consistently performed in top 30% of sales team and awarded lead Salesman 4 times

Northern California

Handled event logistics for 3rd Party, Small Fire and brand building events across 3 Northern California Markets.

Sacramento, CA

• Organized a yearly series of pro-am wakeboard contests, on water demos and wakeboard camps
• Managed event budgets, permitting, staffing and setting marketing and communications strategy.
• Created onsite sporting goods sales pro shops to address retail deficiencies at Dealerships and cater to needs of customers.

Bs, Business Administration - Marketing

Activities and Societies: Sigma Pi

Education record