Responsible for implementing branding and corporate communications efforts throughout 16 states (PA, NJ, DE, NY, OH, MD, DC, WV, MA, NH, CT, TN, IN, MI, TX, CA) utilizing media relations, search engine optimization, social media, corporate social responsibility, branded content, reputation management, and a variety of advertising outlets including outdoor, digital, radio, television, direct mail, and print.Successfully converted 1-800-LEMON-LAW into the largest, most recognized Lemon Law firm in the Country, providing representation to more than 160,000 consumers. Caseload has increased by over 750% since taking position.Developed digital footprint including website (1.5M+ views annually), blog, extensive social media presence, and a reputation management campaign with 1,000+ five-star reviews on Google, Yelp, Lawyers.Com, and BBB.com. Earned thousands of media placements with print and broadcast outlets, including Nightline, Good Morning America, Fox & Friends, Extra, Kiplingers Personal Finance Magazine, and Consumer Reports. Frequently appear on local and national TV and radio programs as an automotive consumer advocate.Manage seven-figure marketing budget. Researched and secured significant award recognition within the industry (American Bar Association, New Jersey Law Journal Leader in Litigation, Super Lawyers) and region (Philly.com, Philadelphia Magazine, Delaware Today) heralding our efforts.Worked with lobbyists and government officials to strengthen consumer statutes, including addenda to the Pennsylvania and New Jersey Lemon Laws and the introduction of the Nation’s first Computer Lemon Law Bill.Built a team of intake, client service, and marketing professionals. Collaborate with several agencies and vendors. Launched comprehensive internship program.Succeeded in maintaining solid caseload and media presence throughout 2020 pandemic, including launch of Covid-19 Refund Unit bringing in additional revenue stream and brand recognition.

After working with this organization to promote a documentary about their mission, I am honored to join their board of directors in spearheading their marketing and communication initiatives.Serving the community for more than 40 years, The Starting Point, Inc. of New Jersey is a non-profit education, referral, and resource center for individuals and families seeking support for mental wellness, personal growth, and recovery. We are developing innovative new services and programming designed to help people find their starting point on their way to discovering their best selves.

Manage consultancy providing a variety of brand marketing and communications services including earned media, community affairs, special events, media buying, digital marketing, internal communications, branded content, and copywriting. Clients include professional firms, medical practices, non-profit organizations, ad agencies, Liberty Lake Day Camp, and the New Jersey Renaissance Faire. Plus, I'm the voice of Pittsburgh's iconic Mr. Waterheater in TV and radio commercials throughout Western Pennsylvania.Here's what my clients have to say: (Full quotes can be found in the recommendation section.)"My companies have benefited immensely from the talent, professionalism, and creativity of Michael and his team. Specifically, Michael's sound advice and encouragement, as well as his knowledge and broad base of media contacts, have helped us to keep pace with the ever changing marketing environment.""Michael offered me consultancy in marketing and public relations strategies when I accepted an in-house role with one of his former clients. His depth of knowledge and respected advice were very helpful in my new position and much appreciated.""I had the pleasure of working with Michael when I needed help rewriting the copy on my website and he did an absolutely AMAZING job!! He took the time and researched every single one of my service offerings so he could write about them accurately. His writing style is dynamic, exciting and VERY convincing.""Michael is way ahead of the marketing curve when it comes to public relations and advertising. He knows what works, is a strong proponent of building and promoting a brand and has a marketer's instinct for which platforms work best. ""Michael's attention to detail, and advocacy for his clients, is second to none.""Michael is the quintessential professional. He has a brilliant mind for marketing and public relations. He uniquely combines both art and science to form an effective message and compelling communication. "

Hired by advertising agency to build public relations division. Annual revenues grew 1,700% over tenure, with the firm receiving numerous accolades and being named one of the region’s fastest-growing PR firms by Philadelphia Business Journal. Duties included new business development, recruiting employees, creating policy, and spearheading community and pro-bono projects. Developed and implemented public relations campaigns and special events for more than 30 national and international clients in technology, retail, business-to-business, healthcare, legal, construction, and non-profit sectors.Adept in media relations, trade show publicity, special events, employee recognition programs, community relations, media training, and crisis communications. Spearheaded Heart Day, the largest volunteer-run fundraiser in American Heart Association’s history, raising hundreds of thousands of dollars to place AEDs throughout Southern New Jersey. Presented keynote on “Media Relations for Non-Profits” at the Ragan National Strategic PR Conference.Secured events and media outreach efforts with ACCU Staffing Services to reach out and empower lower income demographics with both tools needed to compete in the workforce, and opportunities to land new positions. Created comprehensive media relations campaign with Flaster Greenberg focusing on attorney job sharing for working parents, a revolutionary concept in the legal community.Handled all national & international PR efforts for IriScan, the exclusive provider of iris recognition technology.Provided crisis communication support to Mister Softee during Fox TV bacteria investigation.Worked with The Family Company to introduce the “It’s Me” doll line, highlighting the amazing accomplishments of women in the workplace. Promoted the efforts of Golden Cradle Adoption Services in assisting young women with education and support if they elected to put their child up for adoption.

From a young age pounding the floors of Macy's hawking Drakkar Noir, Polo and Armani colognes, I learned the importance of interpersonal communication. The key to success included hearing customers' needs and wants, digesting their needs and wants, and then going into action to fulfill those needs and wants, if feasible. I specialized in creating out-of-the-box promotions and strategies to generate consumer traction and sales, highlighting our brands in a highly populated retail space.

Implemented media relations strategies including by-lined feature stories, press releases, TV and radio interviews, public service announcements, and a syndicated medical column. Coordinated community events, employee recognition programs, health care fairs, fundraisers, and board functions.Worked with VP of Development to recognize organizations and individuals who supported PGC events, services, and endeavors.Drafted speeches and talking points for PGC President, Board Chairman, and C-Suite Executives.Handled copywriting and oversaw design for brochures and various marketing pieces.Worked with HR on annual “Salute Our Staff” celebration, recognizing the diversity of our employees.

Utilized the medium of television to educate viewers about domestic violence, race relations, LGBT rights, and the goals and objectives of the Philadelphia City Council. While today we would include the power of social media and the internet, we worked to create comprehensive broadcast and grassroots campaigns with the resources available. We aired live town hall meetings, hosted phone banks, produced public service announcements, set up community events, and formed business paartnerships to further our message. Our efforts succeeded in teaching our public what they needed to know to better their world. Also served as production assistant working on “Saturday Morning Tribune,” a weekly program highlighting the black community in Philadelphia, “Profiles,” a daily public affairs program, and various children’s programming. Produced segments featuring activists and icons such as Ramona Africa, Kevin Vaughan, Ed Rendell and jazz legend Bob Perkins. Co-hosted series on racial relations in high schools with B’nai B’rith and Philadelphia Commission of Human Relations.

Performed an interactive storytime production live from the Bugs Bunny Theater. Also pulled a trunk of costumes around the newly-launched Adventure Rivers water park, inviting folks to participate in an improvisational fairy tale show.