Michael Sandlin Email & Phone Number

Albertville, Mn, Us

Alpharetta, Georgia, Us

Global business team leader with multiple strategic cross-functional projects to develop new product pipelines for medical and dental products. Leverages resources (BCC, Datamyne, Digimind, Capital IQ) to provide market research intelligence to executives. Transitions business units to market-pull initiatives, providing in-depth data analysis to reveal business profitability improvements. Counters competitive pressures and declining sales through innovative alternatives.• Global Business Unit Leader responsible for P&L growth of a global business.• Identified a new raw material resource to protect product line while increasing margins. • Reduced quoting process through a standardized pricing model to achieve profitability targets.• Developed the business case for a CAPEX asset to increase capacity and revenue in a strategic segment.

Alpharetta, Georgia, Us

Mativ was created by a merger between SWM and Neenah Paper in 2022. During the transition, I served in a sales management role and then was promoted to General Manager in less than a year. Led multiple strategic cross-functional business projects to develop new product pipelines for medical product technologies. Achieved thought leader status within 6 months of hire encompassing entire market segment.• Established a 6-month rolling forecast model to improve sales target accuracy.• Responsible for North American account base.• Increased sales by setting aggressive growth targets based on the identification of high-value customers.

Alpharetta, Georgia, Us

Designed and implemented a global framework including a suite of business tools to assess regional markets and customer segmentation leading to the development of clear value propositions. Created project pipeline roadmaps to identify problem-oriented projects. Supplied global demand forecasts to maintain industry-leading supply chain objectives, improve lead times and mitigate the risk and cost of raw materials overstock.• Reduced legacy product pipeline to optimize innovation and resources for new product launches. • Created Total Cost of Ownership enhanced analysis to develop the customer value proposition.• Developed global pricing guidelines resulting in a net increase in product line gross profits.

Alpharetta, Georgia, Us

Provide strategic marketing, product management and new product development project-based support to the Advanced Materials & Structures (AMS) global business segments, which include Erosion Control, Food Packaging, Surface Protection, Optical, Medical, and Industrial Filtration. Primary SWM product technologies include extruded and oriented plastic netting, synthetic fibers/yarns, and TPU film.Developed a product management framework to counter act limited organizational knowledge in product line structure and alignment. Identified customer and market needs, conducted competitive and value chain analysis and created a value proposition which resulted in the identification of adjacent product technologies. • Conducted VOC surveys to understand the sudden and unexplained decline in sales of legacy product lines. Analysis revealed the disruption was caused by national regulatory agency drivers. • Launched new, sustainable product line to recover sales revenue and meet business unit objectives.

Minneapolis, Mn, Us

Manage and implement global strategies for air-operated double diaphragm and piston pump product lines, including ink, transfer and pump packages. Tasked with developing effective global pricing models, based on customer value, market conditions and revenue goals. New product development driven by voice of the customer initiatives, focused on uncovering customer problems. Identify fluid handling growth markets and provide strategic direction to expand product portfolio through product line enhancements, highlighted by differentiated product technology.

Watertown, Ma, Us

Create effective and actionable business and marketing plans through research and analysis of existing and potential market segments. Voice of the Customer (VOC) engagement to identify and validate market problems. Drive new product development aimed at solving identified problems. Discover new global business opportunities and establish strategic partnerships to increase growth and maximize profitability. Align short-term tactics with long-term marketing and sales strategies to reach corporate revenue goals.- Identify, develop and manage strategic alliance partnerships- Ongoing market technology assessment to bring new, innovate products to market- Strategic pricing, profit and discounting decisions to meet corporate goals- Develop product life cycles based on customer problems and market requirements- Global product launch activities, including training, events and sales tools

Watertown, Ma, Us

Provided technical and application support to customers, distributors and inside support channels relating to electro-mechanical instrumentation. Identified new product opportunities and developed requirements and specifications for engineering, materials planning and manufacturing. Identified and communicated current and upcoming trends through customer engagement and competitive analysis. Responsible for internal and external technical training sessions. Managed global trade show activities to increase brand and product awareness.- Voice of the Customer (VOC) tactics to understand customer problems- Developed quantitative and qualitative market research- Monitored global competition and created strategies to grow market share- Authored content marketing pieces to increase thought leadership- Designed a corporate training program for internal and external audiences

Watertown, Ma, Us

Managed and maintained corporate CRM database and drove lead fulfillment process. Coordinated internal and external marketing communications through media buying, collateral graphic design and event planning. Provided global trade show support, including the coordination of exhibition logistics and lead fulfillment activities.- Designed and distributed corporate collateral for Sales and Marketing initiatives- Managed global lead generation in CRM- Tradeshow and special event involvement to build brand awareness- Media buying responsibilities, including negotiation, campaign strategy and placement- Coordinated international Sales and Marketing training events