Michael Scaletti Email & Phone Number

San Francisco Bay Area

Oversaw and led the rebranding of The Job Shop, ensuring that the brand is modern, recognizable, and iconic to carry the company into another 25 years of business. Included the design of a new logo and stylebook.Developed and implemented a comprehensive marketing strategy, including digital, social media, content, and SEO.Led a team of professionals in executing targeted marketing campaigns aimed at client acquisition and candidate engagement.Coordinated with sales and recruitment teams to identify business opportunities and develop marketing materials tailored to different customer segments.Monitored and analyzed key performance indicators to measure the effectiveness of marketing strategies and to make data-driven decisions.Conducted market research to identify trends and opportunities, and to remain ahead of competitors in the staffing industry.Managed budgeting and allocating resources efficiently for marketing projects and campaigns.Built and managed relationships with key stakeholders and partners.Ensured the alignment of marketing activities with the overall business objectives and The Job Shop's mission.

San Francisco Bay Area

Oversee the creation, branding, and ongoing development of recognizable online brands.Copyedit and review content for style guidelines, brand consistency, and voiceCoordinate outsourced writing to help execute content initiativesDevelop and maintain social marketing strategies that focus on active and authentic engagement of the communityManage budgets and planning for social media spending.Write blog posts, articles, newsletters, communications materials, and material for social media channels.

Oakland, California

• Dextrously handled the transition of the planning, organization, and execution of the $15,000+ private event from its previous president.• Grew event participation in the first year by nearly %10, increasing revenue and decreasing costs, taking the event out of the red while ensuring that our participants got more for their registration fees. Continued it's growth over the course of the 3 years of my presidency, maintaining cost efficiency.• Negotiated venue cost and location with the Fort Mason Center in San Francisco to ensure the lowest possible cost for the highest quality possible location. • Handled vendor relations, maintaining a productive and personal rapport with several supporters of the event, including Games Workshop Group PLC and EndGame Oakland.•Designed, ordered, and stored custom products including dice, pint glasses, and various gamer paraphernalia.

Berkeley, Ca

• Oversee over $500,000 a year in digital sales.• Train and Manage a highly qualified and motivated team of digital sales people.• Perform routine web maintenance on the Berkeleyhat.com domain.• Form and maintain long term and profitable client relations to ensure customer satisfaction.• Keep an accurate and up to date inventory of a multi million dollar back stock.• Help to create and guide a social media presence that promotes the Berkeley Hat Brand for a global market utilizing Facebook, Twitter, Instagram, and Tumblr.

San Francisco Bay Area

• Provided detailed daily safety and environmental update reports utilizing expertise in the Microsoft Office Suite to the SF Municipal Transportation Authority, the Central Subway Partners, and Department of Public Works Project Control Services.• Coordinated ongoing projects with AT&T, PG&E, and the DPW to ensure timely, safe, and efficient completion.• Maintained positive relationships with local businesses to guarantee community satisfaction with progress and maintenance of overall project.• Oversaw the upkeep, environmental and safety compliance, and overall presentation of entire job site.