Michael Callahan Email & Phone Number

Clients including the Golisano Institute for Sustainability, the Rocky Mountain Institute, Rethinkingdebt.org, and Gaijin Entertainment• Led marketing and analytics for over 20 B2C, B2B2C, SaaS, and ecommerce projects through the product development lifecycle. • Generated over $7.5 million in estimated revenue for contractual clients within one year of contract. • Grew monthly active user base by over 220%, and increased per-month engagement from by over 44% in 6 months (Rethinkingdebt.org). • Lead marketing cost reduction and streamlining initiatives resulting in $180,000 (~30% of marketing budget) annual cost reduction, while increasing subscriber retention by over 20% (Rocky Mountain Institute). • Developed integrated marketing communications plans for both regular (quarterly) and growth-driven product launches on for web mobile.• Managed cross-functional technical teams, working directly with developers and customers/clients on new product launches, testing, and analytics gathering. • Created project storyboards and mockups, gathered engagement metrics, increased site ranking, and developed customer-facing and sales collateral.• Conducted competitive analysis, consumer, and operations data gathering for new product, design, and go-to-market strategies. • Managed A/B and Multivariate testing, identified relevant KPI’s, and created client test plans.

-, Us

Led marketing and growth campaigns for hybrid-exchange in Web3. Highest growth for unreleased project Q4, 2023.

Led marketing and product for launch of real-time threat detection Web3 protocol. Funded by a16z.

Manhattan Beach, California, Us

Built out and managed token-focused project proposals, including structure, economics, and marketing campaigns.

Henderson, Nv, Us

WeChat for moms1.2 mln usersCash-flow positiveDaily engagement ca. 1hr/user/day - higher than Facebook + Messenger + Instagram#1 in the world in daily user content generation in parenting Moms stay beyond childbirthSeed stage VC-backedMom.life launched digital crypto-economy that pays moms to share motherhood with peers, bringing blockchain to mass adoption by a major new audience

San Francisco, Ca, Us

• Conceptualized and managed several on-going marketing, branding, and design projects including website, G2M strategy, and printed collateral.• Managed storyboarding and operations for a wide range of design for marketing data-focused projects.• Explored and defined opportunities for new business in innovative market. • Wide-spectrum lead generation.• Created sales ground-up sales opportunities with a wide range of B2B customers.• Managed implementation of new CRM, and created organizational processes for its use by sales and engineering teams.• Identified, contacted, and demoed over 35 new customers.

Rochester, New York, Us

• Mentored over 20 tech startups in ground-up product and brand development, market research and strategy, customer acquisition, and product deployment. • Helped Generate over $8 million in estimated ground-up revenue • Developed multi-dimensional agile marketing programs for over 12 companies in 8 different industries.• Served as design and/or product lead for six startups. • Defined project scope, goals, and deliverables to create market differentiation and sustainable growth.• Managed testing and validation, regulatory compliance, and risk assessment for multiple projects in tandem.

• Organized, planned and managed all elements of a new tech-company. • Managed growth of new mobile application to over 20,000 users.• Identified, contracted, and managed relationships with over 40 companies.• Designed complete range of marketing materials including web, print, video, and social media. • Explored and defined opportunities for new business in innovative market. • Provided research, analysis, and actionable conclusions based on local and global technical markets. • Created and managed complete user experience from the ground up, including graphics, UX/UI, and associated user flows and analysis. • Created professional presentations for a business-development environment and incubator.

• Organized, planned and managed all elements of a new tech-company.• Generated over $60,000 in ground up sales. • Identified, contracted, and managed relationships with 11 companies.• Helped design complete range of marketing materials including web, print, and social media. • Managed complete user experience, user flows, and analysis from the ground up, and assisted in creation of all UX/UI, and graphics.• Managed logistics and operations of a project team for 5+ independent projects.• Registered 6 patent and 2 trademark applications.• Fostered and managed relationships with over 20 companies and business clients.

Olean, Ny, Us

• $18,000+ in Personal Sales in approximately 2 months.• Maintained over a 40% conversion rate and 90% sales success rate.• Multiple awards for sales and management including the Campaign II Presidents Club award for Sales Excellence, #1 New Sales Representative in Syracuse District for Campaign II, and Commendation of Consistency Campaign I & II for exceeding lead generation and sales goals more than 10 weeks in a row.• Assisted Divisional office in day-to-day operations and managed active advertising operations on RIT campus. • Personally planned and operated all aspects of successful Branch office in Auburn NY May-August 2009. • $64,000+ in Branch Sales• Interviewed, trained, launched and managed 60+ sales representatives. • Planned and organized 35+ sales meetings. • Interviewed 180+ applicants. • Organized and ran 15+ 3 day training seminars.

Bachelor Of Applied Science (B.A.Sc.), Mechanical Engineering & Public Policy, Specialties In Environmental Sustainability And Management

Education record