Michael Case Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Joined Europe’s fastest growing agency as part of the brand building team within a new model of delivering integrated solutions; bringing together brand positioning, communications, and PR within one integrated team. Leading on brand repositioning across B2B and B2C clients including TGI Fridays and a range of start-up / scale up businesses with a focus in the fintech sector.

London, England Metropolitan Area

Working primarily with ViiV Healthcare, the only pharmaceutical company exclusively focused on HIV. Working with ViiV gave me experience across a wide variety of projects, from developing a novel campaign to drive behaviour change and enable people living with HIV to be empowered and engaged in their treatment and healthcare, to a major pharmaceutical launch of the world’s first long-acting treatment for HIV, CABENUVA. From creating a new website and campaign based on a detailed patient segmentation, launching ViiV’s first radio campaign tackling stigma amongst the general public, reshaping ViiV’s congress events programme to drive real change through thought leadership, to launching the world’s first long acting injectable treatment for HIV – shattering HIV physicians comfortable default of daily pills with the real lived experiences of patients. Alongside working on the global branding and launch of Bimzelx, a groundbreaking monoclonal antibody treatment for psoriasis and other related conditions.

London, United Kingdom

As a senior brand and communications strategist, I delivered creative excellence, transformative innovation, and commercial effectiveness across my client portfolio: • Mars Wrigley Confectionary: Working across a number of national and international multi-million-pound brands, including four of the UK’s top ten confectionery brands representing a total over half a billion pounds per annum: M&M’s, the world’s largest confectionary brand, Dove/Galaxy chocolate, Maltesers, and Celebrations. I worked closely with client partners, from local market to global board-level, developing innovative long-term strategies for brand growth and business development across the full communications spectrum. Marketing Society Brave Award for Digital Communications for the most successful social media campaign for any Mars brand on M&M's. Skilled in steering client conversations for emerging partnerships with novel platforms, including Netflix and Amazon. • Counter Terrorism Policing: Leading strategy on the ACT! Action Counters Terror campaign. • Metropolitan Police: Leading marketing and communications strategy across the Metropolitan Police’s crime prevention behaviour change campaigns. • Johnson & Johnson (Nicorette): Leading the development and delivery of a new behaviorally focused approach to smoking cessation, re-framing the quitting process and evolving the brand in the emerging world of vaping. • The Auckland Project: Originating brand/comms strategy to launch a unique tourist and social development trust in County Durham. Working directly with the senior leadership to deliver their objectives of a sustainable commercial project to deliver long term economic improvement in a deprived part of the UK. • An active member of our Queen’s Young Leaders mentoring program, advising social-entrepreneurs from across the Commonwealth in the use of strategic thinking and communications to further their development programs, which was a highly enjoyable and rewarding endeavor.

London, United Kingdom

Served as DCP of the largest constituency association in the Conservative Party, with responsibility for political policy and campaigning across the Two Cities.

London, United Kingdom

Working across: • The Department for Education as lead strategist on the national teacher recruitment campaign in England. Beginning on the complex CRM application-driving program, over six years on the account I broadened my expertise from communications into brand planning, worked closely with the client leadership team in providing strategy and analysis as part of ministerial briefings, and with special advisors on novel data analysis to understand the underlying societal and educational barriers to teacher recruitment. • HM Treasury and NS&I as lead strategist for national savings products, including crafting creative briefs in conjunction with special advisors to the Chancellor of the Exchequer on product launches.• Department of Health and Public Health England, as lead strategist recruiting Health Visitors for NHS Careers from England’s nursing sector. • Other clients included Jupiter Asset Management and the Post Office across financial services, telecoms, travel products and Local Government services.

London

London

London

Planned and executed research projects at national and multi-national levels across a range of consumer markets. This included steering projects through their entire duration, from online and offline survey design through to detailed campaign analysis and evaluation. My clients included various General Mills brands (Häagen-Dazs, Old El Paso, Nature Valley), KFC, Purina pet foods, Costa Coffee, GoCompare.com, and Odeon cinemas.

Bachelor Of Science (B.Sc.), Biochemistry, 2:1

BSc (Hons) ARCS degree with a specialisation in molecular neuroscience.

A Levels: Biology (A), Chemistry (A), General Studies (A), Mathematics (A), Psychology (A)

Gcse: 9 A*, 2 A