Responsible for all marketing and commercialization activities for America's #1 Magnetic Building Sets brand.

Right hand to the CMO, built team of 7 across all marketing disciplines, digital and traditional; $30M A&P budget.● Drove profitable, double-digit growth by orchestrating high impact, integrated 360° marketing campaigns across Pyrex, Instant Pot and Corelle; Including all digital, social, PR, influencer, shopper, TV.● Increased Instant Pot awareness +50%, Corelle purchase interest +40% and retails +30%, Pyrex new product sales +100% via strategic licensing with Star Wars and Disney and breakthrough collaboration with Supreme.● Accelerated growth of best-in-industry content engine and official Facebook community, currently 3.0M+ members for Instant Pot to date. ● Overhauled Pyrex, Instant Pot and Corelle brands and business fundamentals, including insights and data-driven consumer segmentation, breakthrough visual identity and brand positioning refresh, winning commercialization and channel strategies.

New global role under CMO; Instituted commercialization best practices, introduced category shaping products.● Drove consumer insights, development & deployment work for all new products in NA, contributing +$30MM incremental annual revenue; Including launch of #1 item in glass bakeware category, Pyrex Deep. ● Selected by new PE owners to lead corporate re-branding initiative across all regions, 2,400 employees.

Promoted to strategic global marketing role under President, built team of 4 elite performers from scratch.● Collaborated with global marketing leadership to develop comprehensive consumer-driven global brand vision, core strategies and new product pipeline to increase total company revenues 2X over 5 years.● Experienced extensive travel and consumer insights work throughout China and South Korea.

Promoted to lead NA brand marketing team for Bakeware portfolio, consisting of Pyrex, CorningWare, Baker’s Secret ● Owned $200M P&L, overseeing strategy, marketing and general management of the bakeware category.● Led activation of "NYC Brownstone" innovation showcase to drive awareness & advocacy among media, influencer & retailer audiences. Recipient of Publicity Club of Chicago’s 2016 “Golden Trumpet” Award.

Tapped by CEO to lead revitalization of Pyrex brand and most successful campaign in company’s 20-year history. ● Owner of P&L and orchestrator of ground-breaking Pyrex 100th anniversary campaign, driving Net Sales & EBITDA +25% after multiple years of decline, while generating 1B+ earned media impressions.● Holistic campaign included: Disruptive PR and mobile tour, robust digital and social storytelling, seamless retailer integration, traditional print, TV elements and incremental $20M in limited edition product sales.

Promoted from entry level ABM to Brand Manager after rapidly mastering tactical execution; oversaw team of 3. ● Delivered consistent Net Sales and EBITDA growth, via robust NPD pipeline, meticulous portfolio management and increases in operational effectiveness.● Partnered with Sales to conceive and execute Boutique™ by Corelle® premium sub-brand, achieving breakthrough distribution in department stores and incremental +$5M/year sales.● Created ‘Splendor’ hero product line, #1 global pattern for past 7 years, contributing $10M to annual sales.

● Drove creative, testing and production of "Share Your Style" TV ad.● Reduced SKU count by 40%, led projects that reduced COGS by 2%.● Instituted a best-in-class, cross-functional teaming environment, focused on collaboration, creativity and pursuit of business results.

● Promoted 3 times in 5+ years, gaining foundational finance experience across core business units and cost base of $50MM+. Focus areas: cost accounting, trade management and analysis.