Michael Scheffki Email & Phone Number
@magnatiles.com
3 phones found area 847
LinkedIn matched
Who is Michael Scheffki? Overview
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Michael Scheffki is listed as SVP of Marketing and VP of Marketing at MAGNA-TILES®, a with 60 employees, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at magnatiles.com, phone signal with area code 847, and a matched LinkedIn profile for Michael Scheffki.
Michael Scheffki previously worked as SVP of Marketing at Magna-Tiles® and VP Marketing and Brand Experience at Instant Brands (Formerly Corelle Brands And World Kitchen). Michael Scheffki holds Bachelor'S Degree, Finance from University Of Illinois Urbana-Champaign.
Email format at MAGNA-TILES®
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AeroLeads found 1 current-domain work email signal for Michael Scheffki. Compare company email patterns before reaching out.
About Michael Scheffki
Passionate Marketing Executive | High-Performing Team and Brand Builder | P&L from $20M to $200M | 360°Consumer Experience Champion | 25% YOY Profit Growth | 10+ Years Private Equity Ownership● Combines 20+ years of rich CPG experience and progression; Driving brand, business and cultural results● Recognized as top 1% developer of high-performing teams and strong cross-functional relationships● Extensive experience in digital, traditional, social, content, PR, influencer, packaging and NPD● Institutionalized 360° CX framework to accelerate marketing effectiveness and drive commercial success● Revitalized Pyrex brand through integrated activation, 2x new product sales, breakthrough collabs● 2023 Toy of the Year (TOTY) Award Winner for MAGNA-TILES Downhill Duo● 2x President’s Award Winner for Outstanding Business Results and Culture Leadership
Listed skills include Forecasting, Cross Functional Team Leadership, Marketing, Management, and 13 others.
Michael Scheffki's current company
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Michael Scheffki work experience
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Svp Of Marketing
CurrentResponsible for all marketing and commercialization activities for America's #1 Magnetic Building Sets brand.
Vp Marketing And Brand Experience
Right hand to the CMO, built team of 7 across all marketing disciplines, digital and traditional; $30M A&P budget.● Drove profitable, double-digit growth by orchestrating high impact, integrated 360° marketing campaigns across Pyrex, Instant Pot and Corelle; Including all digital, social, PR, influencer, shopper, TV.● Increased Instant Pot awareness +50%, Corelle purchase interest +40% and retails +30%, Pyrex new product sales +100% via strategic licensing with Star Wars and Disney and breakthrough collaboration with Supreme.● Accelerated growth of best-in-industry content engine and official Facebook community, currently 3.0M+ members for Instant Pot to date. ● Overhauled Pyrex, Instant Pot and Corelle brands and business fundamentals, including insights and data-driven consumer segmentation, breakthrough visual identity and brand positioning refresh, winning commercialization and channel strategies.
Sr. Director - Commercial Launches & Npd
New global role under CMO; Instituted commercialization best practices, introduced category shaping products.● Drove consumer insights, development & deployment work for all new products in NA, contributing +$30MM incremental annual revenue; Including launch of #1 item in glass bakeware category, Pyrex Deep. ● Selected by new PE owners to lead corporate re-branding initiative across all regions, 2,400 employees.
Sr. Director - Global Brands And New Product Development
Promoted to strategic global marketing role under President, built team of 4 elite performers from scratch.● Collaborated with global marketing leadership to develop comprehensive consumer-driven global brand vision, core strategies and new product pipeline to increase total company revenues 2X over 5 years.● Experienced extensive travel and consumer insights work throughout China and South Korea.
Director Of Brand Marketing - Bakeware
Promoted to lead NA brand marketing team for Bakeware portfolio, consisting of Pyrex, CorningWare, Baker’s Secret ● Owned $200M P&L, overseeing strategy, marketing and general management of the bakeware category.● Led activation of "NYC Brownstone" innovation showcase to drive awareness & advocacy among media, influencer & retailer audiences. Recipient of Publicity Club of Chicago’s 2016 “Golden Trumpet” Award.
Brand Lead - Pyrex
Tapped by CEO to lead revitalization of Pyrex brand and most successful campaign in company’s 20-year history. ● Owner of P&L and orchestrator of ground-breaking Pyrex 100th anniversary campaign, driving Net Sales & EBITDA +25% after multiple years of decline, while generating 1B+ earned media impressions.● Holistic campaign included: Disruptive PR and mobile tour, robust digital and social storytelling, seamless retailer integration, traditional print, TV elements and incremental $20M in limited edition product sales.
Brand Manager - Corelle
Promoted from entry level ABM to Brand Manager after rapidly mastering tactical execution; oversaw team of 3. ● Delivered consistent Net Sales and EBITDA growth, via robust NPD pipeline, meticulous portfolio management and increases in operational effectiveness.● Partnered with Sales to conceive and execute Boutique™ by Corelle® premium sub-brand, achieving breakthrough distribution in department stores and incremental +$5M/year sales.● Created ‘Splendor’ hero product line, #1 global pattern for past 7 years, contributing $10M to annual sales.
Associate Brand Manager - Corelle
● Drove creative, testing and production of "Share Your Style" TV ad.● Reduced SKU count by 40%, led projects that reduced COGS by 2%.● Instituted a best-in-class, cross-functional teaming environment, focused on collaboration, creativity and pursuit of business results.
Sr. Financial Analyst - External Manufacturing
● Promoted 3 times in 5+ years, gaining foundational finance experience across core business units and cost base of $50MM+. Focus areas: cost accounting, trade management and analysis.
Michael Scheffki education
Bachelor'S Degree, Finance
Mba, Marketing Management
Frequently asked questions about Michael Scheffki
Quick answers generated from the profile data available on this page.
What company does Michael Scheffki work for?
Michael Scheffki works for MAGNA-TILES®.
What is Michael Scheffki's role at MAGNA-TILES®?
Michael Scheffki is listed as SVP of Marketing and VP of Marketing at MAGNA-TILES®.
What is Michael Scheffki's email address?
AeroLeads has found 1 work email signal at @magnatiles.com for Michael Scheffki at MAGNA-TILES®.
What is Michael Scheffki's phone number?
AeroLeads has found 3 phone signal(s) with area code 847 for Michael Scheffki at MAGNA-TILES®.
Where is Michael Scheffki based?
Michael Scheffki is based in Greater Chicago Area, United States while working with MAGNA-TILES®.
What companies has Michael Scheffki worked for?
Michael Scheffki has worked for Magna-Tiles®, Instant Brands (Formerly Corelle Brands And World Kitchen), Corelle Brands, and Kraft Foods.
How can I contact Michael Scheffki?
You can use AeroLeads to view verified contact signals for Michael Scheffki at MAGNA-TILES®, including work email, phone, and LinkedIn data when available.
What schools did Michael Scheffki attend?
Michael Scheffki holds Bachelor'S Degree, Finance from University Of Illinois Urbana-Champaign.
What skills is Michael Scheffki known for?
Michael Scheffki is listed with skills including Forecasting, Cross Functional Team Leadership, Marketing, Management, Brand Management, Product Development, Shopper Marketing, and Leadership.
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