Michael Schiffer Email & Phone Number

15+ years specializing in all legal aspects of media, advertising, communications and marketing. -- for 5+ years, led and managed Twitter's legal marketing team, serving business-to-business marketing team, consumer marketing, growth and product, events organization, in-house production studio and communications teams.-- for 10+ years, served as attorney and counsel at leading advertising & media lawfirm, advising brands and agencies on creation, production, broadcast and dissemination of advertising and promotional materials.Skills:(1) draft, negotiate and review all variants of vendor agreements, including creative and media buying MSAs/SOWs, production agreements, non-disclosure agreements, insertion orders, sponsorship agreements, branded entertainment and co-promotional licenses and arrangements; (2) advise on endorsement issues, talent union risks, IP (trademark and copyright) and music clearance obligations, substantiation requirements and FTC “watch outs”; (3) review and opine on marketing initiatives, scripts, social media content, communications and blogs; (4) manage privacy and data concerns for marketing teams with respect to email and various online campaigns; (5) analyze product and pricing claims across industries, from car brands, to media companies to food and beverage;(6) counsel on sweepstakes, contest and promotion considerations; (7) revise, evangelize and update suite(s) of agreement templates; (8) establish and conduct marketing trainings for clients. Select Achievements:(a) Led cross-functional teams comprising Policy, Trust & Safety, Compliance, Sourcing, IP, Tax and others to execute global campaigns, involving NFT drops and collaborations with the major sports leagues;(b) Managed paid sponsors, video content and live talent for the biggest industry events, including, CES, Cannes, Newfronts and SXSW;(c) Structured ad buys with "Walled Garden" platforms;(d) Negotiated product placement, sponsorship and promotional deals with major motion pictures, television properties, sporting events and theme parks;(e) Aided production of major beverage company's "documentary," leading clothing company's films and well-known communications brand's live concerts and benefits.

Listed skills include Licensing, Intellectual Property, Copyright Law, Trademarks, and 11 others.