Michael Schlueter Email & Phone Number

Berlin, DE

Berlin, Berlin, DE

I joined Springer Nature to build a Marketing Data, Analytics, and Technology Organisation with a strong focus on- Implementing advanced analytics and data science to drive data-driven marketing- Building a state-of-the-art MarTech and AdTech stack, and reliable data products to empower automated multi-channel marketing - Product Management for promotion.

London, GB

Berlin, Berlin, DE

Berlin, Berlin, DE

Heading-up adsquare’s Product Team and Platform Partnership unit; member of the Management Team. - Strong focus on scalability of existing product portfolio to facilitate the continuous growth of the business (almost doubling every year). - Establishing Digital Out-of-Home as a strategic product group, servicing some of the biggest OOH players worldwide..

Berlin, Berlin, DE

As part of adsquare’s Management Team, responsible for partnerships with leading ad tech and marketing platforms, as well as strategic business development projects such as the introduction of a new product line.- Successful growth of existing product integrations and establishing new integrations of adsquare’s products with partners like ad tech and.

Nuremberg, Bavaria, DE

Joining GfK's new Senior Leadership Team to play a key role in GfK's corporate transformation and digitization process, reporting into C-Suite. - Developing GfK's Innovation and Growth Strategy in close collaboration with the CMIO and the new established Client Solution Groups. Assessment of legacy product portfolio and gaps for future growth..

Nuremberg, Bavaria, DE

Promoted to heading-up GfK's Global Innovation Team, responsible for Innovation Management and Strategic Data Partnerships. Reporting into the Head of Strategy and later directly into C-Suite. - Building a team of experts with diverse backgrounds and bringing it into organizational maturity. The international team is innovating business areas and products.

Nuremberg, Bavaria, DE

In charge of establishing a company-wide function to substitute, enrich and extend GfK's own data landscape by new data sources outside the market research industry. Leading role in exploration of new Data-Driven Business Models and Corporate Strategy Development. - Building a small team to establish and manage data partnerships to enrich GfK's products..

Nuremberg, Bavaria, DE

Promoted to take over responsibility for GfK's user-centric passive measurement solutions (device metering) for desktop (Windows), tablets and mobile devices (iOS and Android), acting as interface between commercial teams and technical platform owner. - Defining the product vision, roadmap, determining requirements, creating product concepts and.

Nuremberg, Bavaria, DE

Responsible for GfK's user-centric mobile research capabilities (passive measurement and survey solutions) on iOS and Android- Roadmap planning, backlog prioritisation and requirements engineering for GfK's metering apps. - Conceptualising and managing pilot projects for new technology-driven research approaches.- Successfully driving business development.

2.5 years in part-time and eight months in full-time during my master studies - Supporting the CEO on strategic topics, organisational development, market intelligence, business development, crisis management, and product concepts. - Representing the company as well as leading training and consulting on nurago's products with teams in US and Germany after.

Six months in full-time and four months in part-time during my bachelor studies; client lead for digital marketing efficiency tracking for media agencies and publishing houses in Germany and the UK; pre-sales support, analytics and vendor management.

Analysing and reporting of behavioural and survey data, implementing a quality assurance approach (concept, training, monitoring).

London, GB

Support for new business presentations; Participation in visual brand audits and brand name developments; Market and competitor intelligence; Texting of press releases and case stories; Review content and design of internal handbooks

Master Of Arts In Media Management, Media And Communication Science

Media, Cultural Management

Bachelor Of Arts In Media Management, Media And Communication Sciences