I joined Springer Nature to build a Marketing Data, Analytics, and Technology Organisation with a strong focus on- Implementing advanced analytics and data science to drive data-driven marketing- Building a state-of-the-art MarTech and AdTech stack, and reliable data products to empower automated multi-channel marketing - Product Management for promotion and advertising experiences and targeting technologies to grow advertising and researcher products- Providing reliable customer insights and analytics to support decision making, understanding customer journeys, measuring end-to-end marketing impact, and enabling sales and client activities.

Heading-up adsquare’s Product Team and Platform Partnership unit; member of the Management Team. - Strong focus on scalability of existing product portfolio to facilitate the continuous growth of the business (almost doubling every year). - Establishing Digital Out-of-Home as a strategic product group, servicing some of the biggest OOH players worldwide. - Transformation into a cross-functional product organisation, while growing the product team. - Facilitating significant growth with leading ad tech and marketing platforms in the US, Europe, and APAC. Mainly driven by growing the team globally, new product integrations, joint go-to-market approaches, new commercial models, trainings etc.

As part of adsquare’s Management Team, responsible for partnerships with leading ad tech and marketing platforms, as well as strategic business development projects such as the introduction of a new product line.- Successful growth of existing product integrations and establishing new integrations of adsquare’s products with partners like ad tech and marketing platforms worldwide (DSPs, DMPs etc.)- Building new products for Digital Out of Home, mainly leveraging existing data and tech assets for a new business model.

Joining GfK's new Senior Leadership Team to play a key role in GfK's corporate transformation and digitization process, reporting into C-Suite. - Developing GfK's Innovation and Growth Strategy in close collaboration with the CMIO and the new established Client Solution Groups. Assessment of legacy product portfolio and gaps for future growth.- Implementing processes and approaches for a simplified and lean product development in conjunction between product and tech organization (Product Development Office).- Establishing client-centric innovation within the wider organisation, using state-of-the-art methodologies like Lean Startup and Design Thinking in cross-functional teams.- Translating future business objectives into change management measures and prerequisites for organizational setup.

Promoted to heading-up GfK's Global Innovation Team, responsible for Innovation Management and Strategic Data Partnerships. Reporting into the Head of Strategy and later directly into C-Suite. - Building a team of experts with diverse backgrounds and bringing it into organizational maturity. The international team is innovating business areas and products in collaboration with GfK's business units and the global tech organization. Furthermore, the team is responsible for strategic (data) partnerships and holds strong links to start-ups, technology, and academia.- Representing GfK towards (data) partners across a wide range of industries processing market and consumer data as well as potential partners to complement and improve GfK's digital products.- Successfully implementing strategic data partnerships to integrate GfK's own data with e.g. (eCommerce) purchase data, behavioural data, and location/movement data in a privacy-savvy way. - Careful assessment of GfK's weaknesses in commercializing innovations and successfully testing the use of Lean Startup methodologies for new business ideas. Based on small-scale pilots and the training of a small group of colleagues, these efforts led to a replacement of the current process.- The team successfully managed early-stage pilots, prototypes and POCs involving new technologies and approaches like Voice Technology or Data Enrichment, and consulted business units on large pitches for international clients.- Leading work streams for a strategic assessment of GfK's current business and definition of future markets and industries in cooperation with an external consultancy. The results have become the foundation of GfK's transformation process.

In charge of establishing a company-wide function to substitute, enrich and extend GfK's own data landscape by new data sources outside the market research industry. Leading role in exploration of new Data-Driven Business Models and Corporate Strategy Development. - Building a small team to establish and manage data partnerships to enrich GfK's products. Careful assessment of data needs across the organization, market scans, discussions about potential partnership models, privacy implications, data integration as well as negotiations and setting-up contracts with external partners.- Leading a cross-functional team to explore and validate potential business models outside GfK's legacy business to provide recommendations to the Management Board whether to invest or terminate efforts in these areas. - Core member of a project led by GfK's COO on evaluating Data-Driven Business Models, which eventually led to the launch of SUPERCRUNCH an internal startup for automated, end-to-end marketing analytics solutions.- Consulting on potential Merger & Acquisition (M&A) cases in AdTech and data-driven business models, in-depth evaluation of short-listed acquisition targets in the space of MarTech.- Supervising the launch of GfK's internal crowdsourcing platform, which was designed and implemented by my team.

Promoted to take over responsibility for GfK's user-centric passive measurement solutions (device metering) for desktop (Windows), tablets and mobile devices (iOS and Android), acting as interface between commercial teams and technical platform owner. - Defining the product vision, roadmap, determining requirements, creating product concepts and specifications, validate them through early stage pilots. Backlog prioritization, driving implementation and establishment of the pricing model. Identification of potential third-party vendors and partners.- Successfully supporting the commercial teams in business development to grow products incorporating behavioural data.- Developing hybrid audience measurement solutions (Digital Audience Measurement, Campaign Measurement, TV Audience Measurement) and supporting pitches for currencies globally. Being part of the team, which won the first digital media measurement currencies for GfK.

Responsible for GfK's user-centric mobile research capabilities (passive measurement and survey solutions) on iOS and Android- Roadmap planning, backlog prioritisation and requirements engineering for GfK's metering apps.
- Conceptualising and managing pilot projects for new technology-driven research approaches.- Successfully driving business development for mobile research solutions with clients across different industries by integrating new digital research methods and big data tools with traditional market research products.

2.5 years in part-time and eight months in full-time during my master studies - Supporting the CEO on strategic topics, organisational development, market intelligence, business development, crisis management, and product concepts.
- Representing the company as well as leading training and consulting on nurago's products with teams in US and Germany after acquisition by GfK, the 4th biggest market research company globally.- Developing and supervising internal knowledge management and market intelligence- Training of new joiners.

Six months in full-time and four months in part-time during my bachelor studies; client lead for digital marketing efficiency tracking for media agencies and publishing houses in Germany and the UK; pre-sales support, analytics and vendor management.

Analysing and reporting of behavioural and survey data, implementing a quality assurance approach (concept, training, monitoring).

Support for new business presentations; Participation in visual brand audits and brand name developments; Market and competitor intelligence; Texting of press releases and case stories; Review content and design of internal handbooks