Michael Schneider is the Chief Executive Officer of Joe East Enterprises Inc., a privately held company based in Dallas, TX. In 1949, Joe East Sr. began locksmith service in the Oak Cliff neighborhood of Dallas. In 1985 Joe East Jr. incorporated the business and formalized A-1 Locksmith, Safe and Security. Today, Joe East Enterprises consists of several companies providing business and consumer services. A-1 Locksmith is a service and retailer in consumer and business locks, safes and security. Turnkey provides low voltage consulting and wholesale for and doors, frames and hardware for new construction.Most recently, Joe East Inc. is venturing into the spirits and wine industry with Local Spirits; the first retail spirits store in the fastest growing market in the country, Celina, TX. Michael is a Board Member and Chairman of the Stemmons Corridor Business Association; and former board member of the Young Presidents Organization (YPO) - North Texas Chapter, Cystic Fibrosis Foundation and the Renaissance Executive Forum DFW. He is a proud member of Phi Gamma Delta, and is born and raised in Dallas, Texas.