For Uber and all related sub brands as well as continued oversight on Postmates

Worked on independent projects and with agencies such as Wolff Olins. Clients include UNESCO and Google.

Working closely with cross disciplinary teams I directed and contributed to design for identities, visual systems, packaging and UI for clients including Samsung, Lululemon, and other fortune 100 clients seeking both immediate and future facing solutions.I also took park in the Spring Cohort, an accelerator working with growth-oriented businesses on innovations that can transform the lives of adolescent girls aged 10-19 living across East Africa and South Asia.

Dedicated to the Messenger group I defined the existing brand and worked on Videos and campaigns from concept to execution while exploring what Messenger could be in the future.

In this role I focused on the the concept, design, and art direction of campaigns connected to product launches. As an Art Director I collaborate with photographers, producers, and directors to create beautiful and engaging visual assets that support the campaign, packaging, or web presence for Logitech products.

My role was to define and expand the new identity while applying it to every area of the company. I worked closely with multiple business groups to redesign the existing assets, while pushing into design opportunities we have with our new identity and new business plan. I worked directly on these efforts as well as directing other designers and agencies.

Working closely with clients and other design agencies, I offer a wide range of experience to help brands expand and reinvent. Some client relationships have lasted for years, while others are short engagements to inject new thinking and design direction. I have led the creation of new brand identities, updated or redefined them, and brought creative direction to campaigns.

I handled global design and roll out for new and evolving brands. Clients include Pfizer, Black & Decker, Stanley, eBay, and Samsung. I also drove interactive projects for Estée Lauder and BMW.

Led a variety of projects from branding to books and editorial. Clients included Bausch and Lomb, Donna Karan, The High LIne, The Public Theater, Metropolis Books, and FSG Books.

Conceptualized and designed environmental media installations for private and public clients including the Ford Foundation, and EATON.

After contributing the new identity for the BGC at Pentagram, I became their Art Director. While there I expanded the brand across the galleries, academic programs, education, publications, digital media, and the library. I also designed the school’s academic and design journal West 86th.

As part of the Graphics department my main focus was design for exhibitions.

Project based work ranging from 3-6 months at a time for different companies such as:PentagramMemo ProductionsRichardson Sadeki