Michael mentors and advises start-ups and early-stage companies. He works with founders to build results-focused investor and customer pitches and go-to-market strategies.Michael uses innovation and technology to engage marketing, drive top-line revenue and bottom-line profits in high-growth, turn-around, and start-up environments. Organizations such as Yahoo!, Interpublic Advertising and Warnaco have recruited Michael to deliver finance-centric Marketing ROI. Michael’s focus on Sales and Share Growth, Return-On-Marketing-Investment and Actionable Brand Differentiation has generated numerous wins:✔ Founded bootstrap start-up and orchestrated successful exit 2 years after launch ✔ Generated +$50M in account billings and +$3.5M in revenue✔ Launched $100M Yahoo! Local Start-up✔ Tripled Yahoo! Retail revenue to $225M✔ Salvaged 8 troubled brands ($350M) in 6 months Philosophy: Michael has a builder and fixer’s DNA and thrives on productivity and detests activity, nay-sayers, and siloed environments. He leads from the front and has a track record of building highly productive goal-oriented teams of winners. His protégés have gone on to major leadership roles.Michael is known for solving complex problems and using innovation to achieve positive market disruption and brand and product differentiation. His CMO 4-step process drives finance-centric marketing✔ Build Human ROI including advocates and productive goal focused teams – requires accountability, inclusivity, training, established KPIs and proactive leadership and communication.✔ Focused Asset Identification and Optimization - identify and maximize what we have, acquire what we need, exit poor performers.✔ Follow The Money: Discover where its gone and associated ROI - reallocate funding to support growth; exit losing causes and get more bang-for-the-buck.✔ Celebrate team and individual wins and learn from failures - 1 mission, no silos, total immersion.