Serve as client strategy lead for eight retainer and seven to eight project-based clients simultaneously. Responsible for cross-department communications while implementing SaaS (Salesforce Marketing Cloud and Sales Cloud) solutions. In charge of all on-going / organic sales opportunities across managed client base.

Lead digital strategy, educational efforts and tactical execution for key agency clients. Mixing online and offline strategy, I delivered annual planning for major accounts, ensuring profitability and sustainability for long-term growth.Client work spanned B2B (GE Lighting and Appliances, Diebold, Lubrizol, Quanex Building Products, PPG Commercial Coatings, Americhem, Fomo, AmTrust Financial) and B2C (BabyBjorn, Coastal Pet Products, Spanx), giving insight into multiple industries and verticals.Served as client expert at industry events, speaking on web optimization and trends.

Was responsible for management of more than 40 clients and $1.5 million of combined internal agency billings and external client budgeting assignments that included planning, tracking and reporting.Leader of a dynamic integrated marketing team, managing two to six team members at a time. This client-facing role demanded delivery of strategic ideas through pitching and organic sales for a wide variety of projects mixed with guidance of clients to find the right solution for their needs. I ensured the projects stayed on time and on budget through day-to-day client and agency interaction.

Led all online and offline public relations efforts for the national team that organizes and runs The Camp and Club Invention programs while managing 14 regional marketing budgets in excess of $5 million.Developed and presented actionable ideas, which served as the basis for my writing and pitching all public relations and online materials, as well as printed collateral and all web content.Created strategy for and implemented all public relations and online materials, specializing in print media, media pitching, social media and web content.Delivered more than 250 clips and $400,000 of publicity value in summer, 2008.

Oversaw branding and integrated marketing communications.Brought in to overhaul the brand and the identity elements to accompany it including online and offline tactical executions.Led the firm through a detailed brand strategy process that identified and executed tasks to develop the brand, including: research (internal and external), SWOT analysis, RFP development, work with freelancers and agencies, public relations efforts (media outreach and awareness) and design.Wrote and designed all company RFP and business inquiry documents.

Previously known as Malone Advertising and JWT ActionCharged with day-to-day account management/client interaction on all B2B accounts, including:Goodyear Engineered ProductsExxonMobil Chemical’s Specialty Elastomers