• Define and drive implementation of processes to improve and enhance customer interactions;• Understand the key interactions in the customer lifecycle and drive relevant changes;• Collaborate with other business areas, acting as the voice of the customer;• Lead and manage the teams of the internal sales departments, the after-sales department and Mobitecs showrooms;• Coordination of the Quality Management Team;• Structuring and facilitating cross-departmental collaboration especially internal and external sales.

• Management and coordination of Mobitec's sales activities in the Benelux markets;• Driving brand building and growth in the Benelux markets;• Staff support and management with view to achieve the strategic goals;• Collecting cross-industry market intelligence.

• Development and implementation of the sales strategy and marketing activities;• Pricing and profitability analysis;• Business and Product development;• Analysis and optimization of internal processes.

Strategic paper to the Executive Board for the reorientation of the department and the readjustment of its Business Model.• Development and implementation of business strategy and marketing activities;• Negotiations with suppliers and sourcing optimization;• Analysis of the competitive position and identification of new trends and market opportunities;• Personnel management.

Managing the successful global market launch of two new product lines. This included the input of customer feedback during the product development, the organization of field trials, fixing the price and sales strategy as well as the sales training for a worldwide distributor network.• Management and coordination of ICM’s sales activities;• Staff support and management;• Development and implementation of the sales strategy;• Organization of participation in international fairs and conferences.

Development and management of a sales network across Europe, North America, and the Middle and Far East for the sale and support of consultancy-intensive x-ray equipment within the NDT industry and security sector• Managing the succesful market entry in highly competitive markets with high entry barriers.• Management of 40+ global distributors and service partners;• taking part in international trade fairs and forums and organizing product demonstrations;• setting-up and follow-up of a performant after-sales service network;• participation in international tenders.• cross-industry networking and market intelligence.

Consulting and assisting Walloon SMEs in their export projects to the German-speaking markets (D-A-CH).• Advising Walloon SMEs on their export activities to Germany;• development of customized sales and marketing strategies;• drafting market and industry analysis;• preparation and follow-up of participations in international trade fairs;• organization of thematic seminars and industry forums.