Michael S. Jones Email & Phone Number

Chicago, IL, US

United States

• Led marketing integration in the Midwest during JD Sports acquisition, ensuring brand continuity across all channels and launching initiatives aligned with JD Sports' global strategy, driving a 15% increase in regional.
• Spearheaded comprehensive marketing initiatives across eight Midwest states, driving transformative campaigns that significantly enhanced consumer engagement, including the highly successful Air Max Dn Activation.
• Cultivated key partnerships with vendors to develop engaging content, dynamic videos, and innovative entertainment experiences, significantly elevating brand visibility and driving consumer engagement.
• Directed integrated marketing efforts, including media, in-store promotions, sweepstakes, and events, driving a 20% annual increase in brand visibility and engagement.
• Directed cross-functional teams in the strategic execution of promotional and digital marketing initiatives, resulting in a substantial increase in both online and offline consumer engagement.
• Managed the company's digital presence, including website, email marketing, and social media, to align with strategic marketing goals.

Chicago, Illinois, United States

• Led community outreach initiatives, expanding brand awareness through strategic partnerships and customer engagement with entities, such as the Chicago Public School system, Chicago Food Depository, The Ronald McDonald.
• Partnered with St. Jude Children's Research Hospital, raising over $230,000 across 100+ stores over four years.
• Executed high-impact advertising for renowned brands including Adidas, Nike, Timberland, and Jordan, collaborating closely with marketing directors, district managers, and store managers to enhance brand visibility and.
• Oversaw and optimized a comprehensive regional budget for staffing, program development, promotional materials, and charitable initiatives, ensuring maximum return on investment while enhancing community engagement and.
• Strategically executed media buys across billboards, radio, and digital advertising platforms, optimizing campaign reach and effectiveness to drive brand awareness and engagement in targeted markets.
• Helped develop the award-winning DTLR Employee Grant and community service programs like the Presidential Volunteer Service Award.

United States

• Conceptualized and executed high-impact promotional tours for top-tier artists, enhancing brand visibility and driving audience engagement through meticulously planned logistics and strategic partnerships.
• Managed artist schedules, coordinating radio interviews, high-profile events, and crucial meetings to maximize exposure and create meaningful connections with fans and industry leaders.
• Designed and implemented targeted email marketing campaigns and developed dynamic social media strategies, effectively engaging fanbases and promoting new releases, resulting in increased interaction and sales.

• Distribute promotional music and product to radio stations & DJ’s in the Midwest market
• Assist with promotional plans, set up and break down for promotional events
• Research and fax sound scan, BDS (Broadcast Data System) to Regional reps
• Booking flights and hotels for Regional reps

• Distribute promotional items to local lifestyle & music retail locations
• Escort National artist to local clubs, retail locations, and lifestyle establishments
• Distribute promotional music and product to club DJ’s, create billboard campaigns in the market

Mass Communications

Mass Communications