“Why?” It’s one of Michael’s favorite questions.He started asking it at the earliest stages of his marketing career. “I was one of those guys who’d read everything about marketing on the Internet to see how other people were doing it and try to understand why they did this or that. Why did they choose that image? Why did they make that their campaign focus? And by challenging every ‘why,’ I learned.”Just as importantly, his least favorite question is “how?”“When we’re in the idea phase of a discussion, I don’t want to be limited by wondering how we’re going to get something done. We’ll figure that out or adapt down the road.”It’s wanting to know “why” - and the desire to communicate the answer to an audience - that fuels Michael’s passion for working with clients.“Good marketing is about being memorable in a sea of noise,” says Michael. “The content needs to be relatable, personable and authentic.” His strong storytelling skills and ability to create excitement about big ideas help our clients see his vision.A current member of the American Advertising Federation's Fifth District board, Michael has served as President and board member of the Toledo chapter of the AAF. He launched the organization’s Mosaic Committee on Multi-Cultural Diversity and Inclusion, and is a four-time recipient of AAF Toledo’s President’s Award.Michael has been recognized by the Lucas County, Ohio Commissioners and others for his volunteerism, and was presented the 2009 Junior Achievement Bronze Leadership Award. He was also the Chairman and State Board Member of Prevent Blindness Ohio and has served on many other non-profit boards and committees.