Michael Semon Email & Phone Number

Foster City, California, Us

Commerce, California, Us

Commerce, California, Us

•Lead data analytics across the marketing function•Built forecasting model for Joybird's daily gross revenue•Manage marketing budget and assist accounting in month-end close

Commerce, California, Us

Commerce, California, Us

•Develop monthly and ad hoc marketing analysis for the Joybird and La-Z-Boy leadership teams. •Build automated Looker dashboards and reports to identify insights to support strategic decision-making. •Develop the Looker infrastructure using LookML and SQL to draw key insights.•Foster collaboration between the finance and marketing teams to mobilize on marketing trends and budget decisions.

Venice, California, Us

•Manage the company’s paid acquisition strategy through Facebook to drive growth across publisher accounts.•Optimize Facebook campaigns for key accounts, including CNN, PCWorld, and Engadget.•Analyze data trends across the publisher network.

Venice, California, Us

•Manage a portfolio of 25 key strategic partnerships with digital publishers.•Build revenue models to forecast profitability of new partnership initiatives. •Write SQL queries on an ad hoc basis to assist the publisher team and analyze account issues.•Analyze potential revenue and user acquisition channels by studying site behavior and key ecommerce data in Looker, Google Analytics, and Salesforce. •Responsible for on-boarding, assessing initiatives, optimizing Facebook ads, resolving issues, and creating promotional schedules.

Venice, California, Us

•Manage existing relationships with digital publishers and media companies.•Utilize data analytics tools (Google Analytics, Looker, Salesforce, SQL) to make recommendations/decisions for publisher partners to help achieve their revenue goals. •Actively manage Facebook ads for publishers.

Redlands, Ca, Us

•Represented the University of Redlands to ten prospective families each week through giving hour-long tours and hosting students on day-visits.•Consistently received top ratings from prospective families.

Nashville, Tennessee, Us

•Advised over 50 customers each week while maintaining a store satisfaction rating of over 91%; measured through customer surveys. •Assessed daily customer and store data in order to reveal areas of improvements for the team. Areas of improvement included converting a higher percentage of vehicle inspections into sales and serving at least five additional customers each day.•Managed group of 7 technicians by prioritizing work and managing time efficiently. •Chosen as a finalist for the sales analysis presentation competition among 200 nation-wide interns. •Selected and trained through visits and meetings at Chicago Retail HQ and Nashville Americas HQ.

Santa Monica, Ca, Us

•Complied a financial data analysis using Microsoft Excel to present to potential investors. •Saw 25.5% increase in monthly revenue by developing authentic relationships with partner companies, communicating effectively, and strategizing negotiation tactics to garner the most from deals.•Received over 1,200 views by creating and editing video marketing content, including the company’s main pitch for their new product, “Think Drinks.” •Calculated cost analysis of new product for the CEO to evaluate upcoming production plans.•Collaborated with Marketing Director to write and implement 20 email templates for a new marketing strategy. The strategy was set in place to increase retention rate of customers by educating and keeping them engaged with the product. •Improved consistency and layout of email templates to customers by using HTML and CSS.

Master Of Business Administration - Mba, Financial Valuation

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Global Business, Mathematics Minor

Business Management And History