Michael Serafini Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Report regularly on audience performance and overall media trends as it relates to 8 digital channels in CanadaProvide sales with channel estimates, selling rotations ensuring inventory and rate cards are optimizedWork with sales providing the necessary analysis and interpretation of audience metrics with the strongest stories behind the numbersCollaborate with Marketing to determine the effectiveness of on-channel campaigns, recommending strategic adaptationsContent lead on… Show more Report regularly on audience performance and overall media trends as it relates to 8 digital channels in CanadaProvide sales with channel estimates, selling rotations ensuring inventory and rate cards are optimizedWork with sales providing the necessary analysis and interpretation of audience metrics with the strongest stories behind the numbersCollaborate with Marketing to determine the effectiveness of on-channel campaigns, recommending strategic adaptationsContent lead on SVOD services internationally providing the overall content strategy, rollout and priorities in partnership with other key stakeholdersMonitor and report on overall trends in the linear and on demand space sharing information on ever evolving media trends, content interactions and platform usage in order to maximize potential content opportunitiesLead monthly insights meeting engaging with senior leadership on audiences and content trends Show less

Toronto, Canada Area

Reporting to SVP and GM of DHX Television, responsible for acquiring and scheduling the best family entertainment content for our viewers across the suite of DHX Media Television networks (Family, Family Jr. and CHRGD and Telemagino) and their digital extensions. Oversee the strategic development, execution and promotion of DHX Television channels particularly to meet how technology and changing viewer behavior is impacting consumption of content. Generate and deepen audience experience… Show more Reporting to SVP and GM of DHX Television, responsible for acquiring and scheduling the best family entertainment content for our viewers across the suite of DHX Media Television networks (Family, Family Jr. and CHRGD and Telemagino) and their digital extensions. Oversee the strategic development, execution and promotion of DHX Television channels particularly to meet how technology and changing viewer behavior is impacting consumption of content. Generate and deepen audience experience for DHX TelevisionEnhance DHX's distinctive brand and program offering across all platformsImplement programming vision in scheduling strategies Assess audience demographics and preferences and the competitive environment and develop strategies and tactics to respond to themAssess and disseminate current industry and market trends responding as neededOversee content acquisitions for all platforms and acquire completed programs from domestic and international sourcesWork closely with Sales and Marketing to ensure that programs generate maximum revenue and audience delivery Show less

Toronto, Canada Area

Reporting to the Executive Director of Content. Responsible for the overall look and feel of content distribution on multiple platforms including linear television schedule and digital distribution across platforms such as Netflix, iTunes, Video on Demand, airline seatbacks and syndication. Led programming and acquisition team consisting of a Director, Managers, Schedulers and Coordinators. Developed and executed long-term scheduling strategy and day-to-day operations of CBC Television… Show more Reporting to the Executive Director of Content. Responsible for the overall look and feel of content distribution on multiple platforms including linear television schedule and digital distribution across platforms such as Netflix, iTunes, Video on Demand, airline seatbacks and syndication. Led programming and acquisition team consisting of a Director, Managers, Schedulers and Coordinators. Developed and executed long-term scheduling strategy and day-to-day operations of CBC Television content that met regulatory requirements and audience projectionsDeveloped and implemented digital content distribution strategy outlining maximum exposure on multiple screens including on demand, subscription video, electronic sell-through and promotional platforms resulting in incremental revenue streamBuilt, nurtured and maintained strategic relationships with domestic and international distributors, broadcasters and producersIdentified and assessed potential acquisitions including theatrical features, global scripted content across multiple genres. Generated comprehensive coverage and solicited various data points to provide deal negotiations with an arsenal of informationLed diverse team of Directors, Managers and Coordinators executing the immediate schedule needs including formats and standards and practices, special programming plans and contingency planning for live eventsPartnered with creative areas monitoring development to identify opportunities Disseminated necessary information with Sales, Communications, Regulatory, Business & Rights and Finance to provide information about schedule to meet overall strategic direction, costs/revenue and regulatory targets Show less

Toronto, Canada Area

Lead team designing long-term programming and scheduling strategies. Optimize ratings through strategic scheduling of acquired programming from FOX, CBS, NBC and ABC and original programming. Communicate strategy to other departments to ensure network direction and vision needs are met including ad sales, production, marketing, development, communications and on-line teams. Keep abreast of programming and development activities of all competitive broadcast and cable… Show more Lead team designing long-term programming and scheduling strategies. Optimize ratings through strategic scheduling of acquired programming from FOX, CBS, NBC and ABC and original programming. Communicate strategy to other departments to ensure network direction and vision needs are met including ad sales, production, marketing, development, communications and on-line teams. Keep abreast of programming and development activities of all competitive broadcast and cable networks monitoring opportunities for ratings growth. Source and track new programming opportunities for acquisitions while also keeping abreast of programming and development activities of major U.S. broadcasters and key cable networks Review forecast/budget working to ensure delivery of schedules that meet ratings requirements but also deliver to budget Work with the Executive Programming team and other departments to facilitate decision making for programming buys, program placement and ongoing changes including performing “what if” scenarios and analysis, program testing and competitive insightsDisseminate programming information to sales including show summaries, programming changes and long term planning, finale dates, sales sheets Show less

Toronto, Canada Area

Working with the sales and marketing teams to develop presentations for reps to present to their clients using research tools such as Nielsen, PMB and in-house studies. Present ratings “stories” that are incorporated into sales material. Weekly tracking of programs presenting key findings to sales, programming and sales admin team.

Developed audience profiles using PMB for individual clients while maintaining sales collaterals, working with sales assisting in identifying new client opportunities. Managed existing clients based of film and entertainment clients maintain and building business providing customer service, project manager on the Film Festival account and sponsorship and related advertising clients.