Michael Serafini Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Report regularly on audience performance and overall media trends as it relates to 8 digital channels in CanadaProvide sales with channel estimates, selling rotations ensuring inventory and rate cards are optimizedWork with sales providing the necessary analysis and interpretation of audience metrics with the strongest stories behind the numbersCollaborate.

Toronto, Canada Area

Reporting to SVP and GM of DHX Television, responsible for acquiring and scheduling the best family entertainment content for our viewers across the suite of DHX Media Television networks (Family, Family Jr. and CHRGD and Telemagino) and their digital extensions. Oversee the strategic development, execution and promotion of DHX Television channels.

Toronto, Canada Area

Reporting to the Executive Director of Content. Responsible for the overall look and feel of content distribution on multiple platforms including linear television schedule and digital distribution across platforms such as Netflix, iTunes, Video on Demand, airline seatbacks and syndication. Led programming and acquisition team consisting of a Director.

Toronto, Canada Area

Lead team designing long-term programming and scheduling strategies. Optimize ratings through strategic scheduling of acquired programming from FOX, CBS, NBC and ABC and original programming. Communicate strategy to other departments to ensure network direction and vision needs are met including ad sales, production, marketing, development, communications.

Toronto, Canada Area

Working with the sales and marketing teams to develop presentations for reps to present to their clients using research tools such as Nielsen, PMB and in-house studies. Present ratings “stories” that are incorporated into sales material. Weekly tracking of programs presenting key findings to sales, programming and sales admin team.

Developed audience profiles using PMB for individual clients while maintaining sales collaterals, working with sales assisting in identifying new client opportunities. Managed existing clients based of film and entertainment clients maintain and building business providing customer service, project manager on the Film Festival account and sponsorship and.