Michael Serna Email & Phone Number

Burbank, CA, US

San Jose, CA, US

• Leading manufacturer in delivering cutting-edge data devices for B2B and direct-to-consumer utilizing robust e-commerce solutions. Distinguished for its brands including SanDisk and WD.
• Achieve and surpass revenue targets by strategizing and implementing innovative campaign approaches, optimizing user experience to drive increased sales of solid-state drives, hard drives, and USB flash drives.
• Develop, oversee, and maintain design systems showcasing various new UI components in Figma, while mentoring the team on effective utilization, leading to faster turnaround times.
• Design sleek, contemporary landing pages and Western Digital and SanDisk e-commerce solutions to amplify brand visibility to the diverse needs of businesses and consumers alike.

Los Gatos, CA, US

• Streaming leader in entertainment offering video content to over 200 million paid subscribers using AI technology to offer personalized user experiences.
• Spearheaded the design and development of innovative AI feature that tailors content recommendations for diverse personas, significantly enhancing user engagement and satisfaction using Figma.
• Worked closely with cross functional teams that include data scientists, engineers, and content strategists to create intuitive interfaces and seamless user experiences that leverage AI insights for personalized.
• Conducted extensive user research to identify key personas and their content preferences using UserTesting.com. Led usability testing sessions to refine the AI feature, resulting in an 80% approval in user adoption.

Raleigh, NC, US

• Rated with the #1 app for integrating Salesforce. Cirrus Insight is a SaaS B2B product with generative AI capabilities that puts the power of your Salesforce CRM right inside your inbox.
• Lead and contribute the strategic direction of product design and UX research while working closely with cross-functional teams that include development, marketing, sales, and support teams.
• Reduced churn that led to 128.5% of annual recurring revenue growth from 2020 to 2021 by implementing stunning and elegant designs along with UI/UX design enhancements.
• Story-tell and present data and designs to senior leadership while providing mentorship toward design team comprised of visual designers and researcher.

Raleigh, NC, US

• Design end-to-end solutions encompassing wireframes, rapid prototypes, design patterns, and layout concepts, meticulously guiding them from initial inception through to beautiful flawless execution.

Los Angeles, CA, US

• A global nutrition company whose purpose is to make the world healthier and happier providing SaaS B2B/B2C solution that provides advanced marketing techniques and proven strategies with integration with Salesforce.
• Led a team in creating a groundbreaking sales tool application for the B2B/B2C market, resulting in over $12.3 million in revenue within two quarters.
• Lead and present usability findings and recommendations of e-commerce solutions to stakeholders, including executives, product teams, and engineering teams, and effectively communicated complex research insights in a.
• Deliver visually captivating and inspiring design concepts that encompass various levels of fidelity, effectively engaging key stakeholders and customer user base.
• Interpret and analyze data science and site metrics by utilizing Salesforce and Quantum Metric.

Long Beach, California, US

• A FORTUNE 500 public company that provides health insurance to individuals through government programs such as Medicaid and Medicare.
• Collaborated with stakeholders to gather and analyze requirements, translating them into detailed functional specifications for IT development teams.
• Lead and mentor UX researchers and visual designers in creating user-centered designs for 17 different web and mobile applications, resulting in 23% of improvements in user engagement and satisfaction.
• Create deliverables, storyboards, wireframes, functional specifications, site maps, user journeys, flows, personas, site audits and document them in business requirement documents while coaching and mentoring a team.
• Design elegant detailed page-level screen designs, prototypes, design patterns, and design layouts accordingly.

Littleton, Colorado, US

Torrance, CA, US

Long Beach, California, US

Lisle, Illinois, US

Design Communication Arts, Design And Visual Communications

Mba, Project Management

Bachelor, Computer Information Systems