Michael Seth Prell Email & Phone Number

United States

Miami, Fl, Us

● Co-directed global creative team in the creation of all public-facing assets, including catalogs, landing pages, instructional videos, UGC, performance ads, ad copywriting, etc.● Grew copy team 100%, with six full-time direct reports and up to two additional contractors● Executive produced and launched "Net Impact," a bi-weekly podcast series, with responsibilities including booking guests, developing related collateral, and overseeing production● Led adoption and implementation of LLMs (Gemini, ChatGPT , Claude) and AI tools (Grammarly Business) into team workflow● Engaged with cross-functional stakeholders to refine and improve data-driven digital marketing campaigns, leading to a 50% reduction in customer acquisition cost● Supervised creation of hundreds of performance ads (static, video, and motion) for 12 partner brands and ThriveDX, utilizing performance analytics, A/B testing, and behavioral insights to optimize ad effectiveness and drive higher engagement● Wrote and oversaw production of the annual creative strategy document, which outlined brand storytelling, voice, tone, personas, and messaging priorities for the upcoming year● Enhanced stakeholder management processes to ensure seamless collaboration with cross-functional partners● Acquired a repertoire of Hebrew curse words from the T el Aviv based design team

San Francisco, Ca, Us

● Liaised with hundreds of stakeholders to develop the urban plan for Black Rock City,showcasing strong project management, creative planning, and administration skills● Mediated disputes between neighbors while maintaining a high degree of impartiality● Managed and directed a team of volunteers as the 9:00 Sector Lead

San Francisco, Ca, Us

● Worked with stakeholders to develop community changes via the Cultural Direction Setting initiative● Wrote newsletters (16k+ subscribers) and website copy● Produced and edited "Stories From the City", a blog series highlighting unique communities within Black Rock City● Produced "Campfire Talks," a monthly digital event bringing together community leaders as panelist to discuss important topics, incl. fire safety, consent, theme camp logistics, and more● Herded cats aka coordinated volunteers across seven time zones● Wrangled an absurd amount of data across Salesforce and Google Drives

San Jose, California, Us

● Developed product UX copy for all stages of the user journey with a focus on user-centered design (UCD) principles● Increased social media presence (Twitter & Instagram) by more than 400%● Shaped corporate and product relaunch digital marketing strategy, including out-of-home, video scripting, and SEO best practices● Built content frameworks to guide future copy development and ensure brand consistency via extensive market research● Learned and deployed the word “cheugy” from Gen Z co-workers

● Revitalized the online presence for brands through brand storytelling and creative content● Created content for email marketing campaigns, blogs, and podcasts, utilizing emotional intelligence (EQ) in messaging to deepen customer engagement● Forgot to pack warm clothing for a winter work trip to Toronto

Indianapolis, Indiana, Us

● Directed a creative team across two time zones, including animators, art directors, graphic designers, copywriters, and freelancers for omnichannel campaigns● Spearheaded video production through development, pitch, shoot, and post-production● Collaborated with clients to conceptualize interactive storytelling campaigns that drove engagement across social platforms● Danced through hallways like nobody was watching even though coworkers were totally watching

Indianapolis, Indiana, Us

Before I was a Charizard I was a Charmeleon. ● Led creative pitches and managed client relations, which led to millions of dollars in newclient accounts● Ran high-impact social media campaigns for major tech and sports brands, leveraging audience segmentation to maximize engagement● Produced content for multi-channel campaigns, including social, web, and video platforms● Pioneered the “hoodie and blazer” look

● Oversaw the execution of social creative for multiple 20th Century Fox films, including Peanuts, The Longest Ride, Exodus: Gods and Kings, and Fantastic Four (2015)● Developed customer-centric messaging that engaged fan communities● Crafted audience segmentation strategies for targeted engagement and growth● Transformed “comic book guy” into a role of strategic importance

I'm passionate about using media, social, and narrative to create meaningful experiences between brands and their audiences.Clients include: Home Brew Agency; RED Interactive Agency

Beverly Hills, Ca, Us

Shepherding projects from conception to birth.Clients include: Pepsi, A&E, Margaritaville

Santa Monica, Ca, Us

● Provided copy & additional marketing materials for award-winning mobile games● Fashioned online marketing and advertising for web ads and websites● Wore dangerously low v-neck tee shirts on occasionClients include: UFC, ESPN, Hulu, HBO, A&E, Lionel Trains

Santa Monica, Ca, Us

Bfa, Writing For Screen And Television

Education record