Empowered brands to elevate customer experience through leading marketing technology solutions. Provided strategic and tactical leadership across a portfolio of client accounts in support of the design, implementation, migration, and operations of marketing technology solutions while building and maintaining strong relationships with stakeholders and executives. Drove full lifecycle client relationships from business development through solution delivery. Led and grew both the Solution… Show more Empowered brands to elevate customer experience through leading marketing technology solutions. Provided strategic and tactical leadership across a portfolio of client accounts in support of the design, implementation, migration, and operations of marketing technology solutions while building and maintaining strong relationships with stakeholders and executives. Drove full lifecycle client relationships from business development through solution delivery. Led and grew both the Solution Engineering teams and Campaign Services teams. Show less

Worked to define the technology vision that aligns with clients objectives, desired outcomes, and detailed requirements using prescriptive consulting techniques. Developed strong relationships with technology platform partners ensuring my team had access and support to leading technologies across the Marketing Automation and Personalization landscape. Drove sales process through scoping, estimating, pricing solutions that meet client needs and deliver internal profitability.

Platform and technology expert working with enterprise clients both pre and post sale to build the vision for how Monetate will enable omni-channel personalization, across customer interactions, while maximizing existing investments in data and martech solutions. Served as a trusted advisor to both clients and internal teams on broad martech strategies and approaches. Over tenure has overseen Solution Engineering, Solution Architecture, and Integration Services.

Served as the Digital Marketing Lead for Mindtree’s consulting practice as a functional expert focused on using real-time marketing data and 1st party data to develop a single 360 degree view of the customer, data management platforms, and marketing automation solutions. Provided pre-sales support and gave direction to internal development teams to ensure business context is appropriately transferred to technical delivery, drove consistent Mindtree messages, and developed internal assets for… Show more Served as the Digital Marketing Lead for Mindtree’s consulting practice as a functional expert focused on using real-time marketing data and 1st party data to develop a single 360 degree view of the customer, data management platforms, and marketing automation solutions. Provided pre-sales support and gave direction to internal development teams to ensure business context is appropriately transferred to technical delivery, drove consistent Mindtree messages, and developed internal assets for use across clients. Member of Mindtree alliances team to strengthen relationships with Adobe Marketing Cloud and Salesforce Marketing Cloud to bring joint thought leadership to client-facing engagements. Show less

As a Senior Manager at Accenture Interactive (part of Accenture Digital) I led multiple marketing operations projects as the project manager, subject matter expert, and client contact for full project lifecycle. I led mixed teams of ~50 Accenture and client resources onsite and overseas with financial oversight of projects (hours, expenses, etc.). I managed contracts with annual average value of $3-5M and average annual sales of $10-20M.Sample projects: For a $40B social media… Show more As a Senior Manager at Accenture Interactive (part of Accenture Digital) I led multiple marketing operations projects as the project manager, subject matter expert, and client contact for full project lifecycle. I led mixed teams of ~50 Accenture and client resources onsite and overseas with financial oversight of projects (hours, expenses, etc.). I managed contracts with annual average value of $3-5M and average annual sales of $10-20M.Sample projects: For a $40B social media client - Led a Marketing Operations strategy and Vendor Assessment for the consumer marketing organization. For a $17B biotech/pharma client - Led strategy and planning for Adobe Campaign implementation and support services, leading teams across process design, implementation, data management, and marketing services while defining Adobe Marketing Cloud roadmap.For a $48B tech firm - Engaged in a large scale cross-organizational program to centralize the process and infrastructure to support global sales efforts. Managed teams enhancing Unica Campaign and eMessage applications, Global Web Registration System for lead capture, and SFDC data integration. Managed a global team of 30.For a $18B healthcare company - Developed marketing strategies and defined processes supporting enterprise MRM and campaigns including analytics capabilities. Developed multi-channel marketing campaigns and deployed capability enterprise-wide. Managed a global team of 12.For a $12B int'l airline - SME for database marketing and automation during E.piphany implementation. Developed a customer loyalty program marketing strategy. Designed email marketing system to eliminate reliance on third-party vendors, saving 600,000€ annually. For a $100B US automaker - Deployed a state of the art marketing automation solution to eight European Markets. For a $50B US Telecom - Analyzed and audited marketing technology and apps. Developed an app that improved marketing analysis/reporting and enhanced capabilities. Show less

At Merkle I was a professional services practice lead responsible for managing multiple concurrent projects for clients, building teams, and managing client relationships as engagement manager. I led projects for database marketing, marketing operations, and BI with customer data integration (digital/web), campaign management, custom landing pages, personalization, and lead management. My primary client relationships included a $20B insurer, an $80B healthcare company, a $2B healthcare… Show more At Merkle I was a professional services practice lead responsible for managing multiple concurrent projects for clients, building teams, and managing client relationships as engagement manager. I led projects for database marketing, marketing operations, and BI with customer data integration (digital/web), campaign management, custom landing pages, personalization, and lead management. My primary client relationships included a $20B insurer, an $80B healthcare company, a $2B healthcare company, and a $40B financial services firm, with annual project revenue exceeding $5M. Show less

At Genworth (formerly GE Financial) I led an internationally distributed team of six contractors responsible for the design, development, and maintenance of the Siebel Lead Management, Unica Campaign Management, and BO Reporting database systems supporting sales and marketing. In this role I collaborated with Marketing, Sales, and IT leadership to align technologies for direct marketing, lead management, and reporting. My budget and contract responsibilities exceeded $800K annually.

At Cendant I developed marketing initiatives aligning technology investment to business strategies. The position included setting priorities, educating the marketing organization on the value of technology, and providing campaign management/marketing automation subject matter expertise.During my time at Cendant we streamlined marketing processes and leveraged automation by implementing E.piphany to improve revenues, reduce costs, meet regulatory requirements, and improve customer… Show more At Cendant I developed marketing initiatives aligning technology investment to business strategies. The position included setting priorities, educating the marketing organization on the value of technology, and providing campaign management/marketing automation subject matter expertise.During my time at Cendant we streamlined marketing processes and leveraged automation by implementing E.piphany to improve revenues, reduce costs, meet regulatory requirements, and improve customer service. I also developed business process documents and business cases and coached clients to implement and drive best practices. Show less