Michael Sharma Email & Phone Number

Vancouver, British Columbia, CA

Jacksonville, Florida, US

• Led the global demand generation strategy and execution for a portfolio consisting of 8 private equity-backed and recently acquired B2B SaaS manufacturing companies that are located across multiple countries. Guiding.
• Oversaw a budget of $3M, multiple agencies, and a team 10 Marketers and BDRs
• Charged with taking over leadership of the BDR team, successfully rebuild and scaled the team rapidly to achieve ambitious goals in just under 6 months, including increasing calls per day by 4x, meetings attended per.
• Designed, launched, and directed integrated marketing campaigns across multiple channels to generate pipeline, maximize effectiveness, drive growth, and optimize ROI
• Cross-functionally led and partnered with multiple areas of the business to forecast, report on performance, and optimize opportunity conversion and drive progression through the marketing-sales funnel

San Diego, CA, US

• Position eliminated due to acquisition
• Directed marketing strategies and initiatives for new business and upsell across all channels
• Developed and implemented marketing targets from scratch, by analyzing historic data, standardizing and redefining metrics and processes across marketing and sales, and aligning with ARR goals
• Designed short- and long-term strategies and 2022 Q1 and Q2 roadmap, creating executable plans that align with organizational goals to proactively drive company growth

San Diego, CA, US

• Directed marketing strategy for 4 private equity backed B2B SaaS healthtech companies (ChiroTouch, ClinicSource, RevolutionEHR, & ACOM Health), 8 business units, 5 staff, 3 agencies, and an annual budget of $4M+
• Oversees all lead generation efforts, including CRM & marketing automation, digital advertising, SEO, email marketing, marketing operations, reporting, content strategy, sales enablement, events, and webinars
• Increased website lead generation by 20%+ and website traffic increased by 10k visitors/month through the development of lead generation programs and initiatives
• Leads marketing operations integrations, including Salesforce migration, Pardot Business Unit expansion and consolidation, as well as other Marketing Operations heavy projects, such as cloud product launch and.

San Diego, CA, US

Managing a team of 4 direct reports.Responsible for all lead generation efforts across four SaaS companies:CRM & Marketing AutomationDigital Advertising/PPCSEOMarketing Operations ReportingContent StrategySales Enablement Events Webinars

San Diego, CA, US

Managing a team of 4 direct reports.Responsible for:CRM & Marketing AutomationDigital Advertising/PPCSEOMarketing Operations ReportingContent StrategySales Enablement

San Diego, CA, US

• Managed the strategy and execution of all inbound channels (Paid Search, Display, Paid Social Ads & Omni channel) across all lines of business and regions. Project managed and executed outbound initiatives such as.
• Led the paid search channel from a $8k quarterly budget in 2014 to over $100k quarterly budget in 2017. Was awarded several innovation awards and associated spot bonuses in recognition.
• Created and communicated channel strategies and best practices to key stakeholders including campaign managers, regional partners, writers, designers, and external agencies.
• PPC responsibilities included keyword research/building, ad and landing page A/B testing and optimization, budget and bid management, and communication and reporting analysis to key stakeholders.
• Continue to find ways of increasing insight, efficiency and results for all PPC channels by identifying technology gaps, analyzing new technology providers and onboarding them.
• Identified and implemented optimization opportunities by utilizing our marketing technology stack including Marketo, Salesforce, AdWords, Facebook, LinkedIn, SpyFu and WordStream.

San Diego, CA, US

Project Manager: Plan, coordinate and deploy demand generation related initiatives across multiple regions and business units. Project manage deliverables in collaboration with numerous internal departments such as copywriting, design, digital, legal etc.Paid Search Channel Owner: Strategize, implement and optimize all Paid Search related initiatives for.

San Diego, CA, US

• Assisted in driving analytic efforts to measure internal and external KPIs for a $6 million quarterly PPC budget.
• Collaboratively develop testing strategies for paid search & display microsites intended for lead conversion; demonstrated success producing plans for A/B and MVT strategies that enable the company to analyze and.
• Identified data inaccuracies in one of the company’s internal reporting tools; proposed and implemented a solution to meet the company’s needs
• Created new dashboards/reports that allow senior management to quickly analyze SEM across the competitive landscape; Provide ongoing recommendations for performance-enhancing tactics
• Maintain and distribute daily, weekly and monthly reports on lead conversions and engagement metrics; Developed strong knowledge of Google Analytics and Adobe SiteCatalyst

Saint Louis, MO, US

• Managed ongoing optimization of homepage, landing pages and interior pages of Scottrade.com; served as strategic channel owner for Scottrade.com homepage
• Led campaign-specific optimization strategies for Scottrade.com homepage that relied on in-depth knowledge of targeted audience groups and the ability to convert high-level business drivers into actionable ideas
• Continually refined and enhanced digital experience based on analytic data; developed strong familiarity with complex tools such as Google Analytics, SiteCatalyst and other third-party testing and ad-serving technology
• Led the integration of an A/B and Multivariate (MVT) testing tool; responsible for creating and executing testing strategies and communicating strategic recommendations to different groups throughout the company
• Project managed all tasks related to web content management including coordination of copy changes and all design-related aspects for new and existing pages; excelled at taking new ideas from inception to completion.

Saint Louis, MO, US

• Created and then managed the online live webinar program, through which Scottrade was able to engage clients in large numbers; program has proven success increasing average logins, commissionable trades and net revenue.
• Marketed new ideas and product offerings in the digital space; worked with diverse groups including Digital Product Development, Brand & Content Development, Digital Marketing, Legal and Compliance to surface material.
• Analyzed client engagement with different communication channels such as live webinars; measured and reported success metrics on a monthly basis; implemented new activities and techniques proven to increase revenue.
• Managed a Marketing Specialist to continue expanding the live webinar program to 3 webinars per day
• Relationship manager to multiple third parties including Cisco WebEx, Standard & Poor’s, Learning Markets and Chicago Board Options Exchange; served as a strategic liaison between vendors and legal/compliance teams
• Managed integration of third-party content from strategy to fulfillment, collaborating with diverse groups to ensure successful implementation across the company; facilitated all project aspects including online.

Saint Louis, MO, US

• Acted as a key engagement strategist, focused on member-to-member and company-to-member communications; positioned brand voice effectively throughout all communications
• Played a pivotal role in increasing overall Community membership from 3,000 members to 31,000 members in one year
• Played a key role in strategic planning for the Scottrade Online Community and other education initiatives; acted as project manager for implementation of high-profile strategies
• Collaborated with other social media strategists and product developers to increase client awareness and engagement with Scottrade
• Developed and distributed valuable content to support public relations and social media initiatives, such as press releases, company newsletters, Facebook and Twitter
• Analyzed measurements of return on investment (ROI) and key performance indicators (KPIs) for all education projects; reported findings regularly to key stakeholders

Mountain View, CA, US

• Tested upgrades to Google search engine by providing ratings and analysis for each upgrade
• Analyzed different search engines and provided written communication to recommend engines with superior quality and user interface
• Consistently accepted and sought out additional projects that continued to increase in complexity

Bachelor, Marketing

Bachelor, Marketing