Michael Sheedy Email & Phone Number

Altona, Vic, Au

Yarraville, Victoria, Au

Tails Never Fails, the brainchild of TNFCRICKET, epitomises my lifelong dedication to the sport. Since its inception in 2011, TNF has curated a boutique label specialising in top-tier cricket equipment, serving enthusiasts globally.In this dynamic role, I've overseen a myriad of responsibilities, from product development and go-to-market strategy to sales and brand development. Steering TNFCRICKET through multiple successful product ranges, I've championed innovation and quality, ensuring each offering exceeds customer expectations.Collaborating closely with our passionate team, I've developed comprehensive go-to-market plans that align with TNFCRICKET's business objectives and resonate with our target audience. These strategies launched our brand to new heights, drove demand and expanded market penetration.Additional Duties Included:• Leading all aspects of business operations, including sales, marketing, and brand development, and spearheading product development initiatives• Nurturing strategic partnerships with cricket enthusiasts worldwide, fostering brand growth and global recognition• Providing strategic oversight of retail buying & merchandising, optimising product offerings and driving sustained sales growth• Championing communication strategies to enhance brand awareness and engagement, overseeing social media marketing initiatives and branding efforts• Directing & mentoring a diverse team, fostering a collaborative, high-performance work culture• Maintaining a strong online presence via e-commerce platforms, overseeing website development, content creation, and online marketingOur online presence flourished under my guidance, enriching the cricketing community's experience and extending our reach to new audiences. Additionally, I've nurtured strategic partnerships with cricket aficionados worldwide, fostering a model rooted in personal connections.Closing the chapter on TNF, I'm excited to see what exciting new venture awaits!

Mount Waverley, Victoria, Au

At X-Golf, golfing & entertainment merge to create an unparalleled experience! X-Golf's state-of-the-art indoor golf simulators offer accuracy and realism, thanks to impact sensors, infrared lasers, and advanced gaming software.I had the privilege of collaborating closely with the owner to establish and develop X-Golf from its inception, leveraging my expertise in franchising to ensure successful business setup, growth, and providing insights and guidance on operations. This involved assisting the owner in formulating franchise development strategies, including territory planning, recruitment of franchisees, and franchise agreement negotiations. I was heavily involved in conducting market research and analysis to identify potential franchise opportunities and expansion prospects, and offering ongoing support and mentorship to franchisees.Additional Duties Included:• Participating in franchise training programs/workshops to educate franchisees on X-Golf's business model, operations, and brand standards• Working with the owner to develop & implement franchise marketing initiatives, including advertising campaigns, promo events, and lead generation strategies• Seeking opportunities to enhance the franchise system, implementing improvements and innovations to drive scalability and long-term success• Managing direct sales, customer retention, and strategic thinking to drive consistent sales and revenue growth • Developing and implementing targeted marketing campaigns to promote X-Golf simulators, utilising various channels to reach prospective customers and drive brand awareness• Conducting product demonstrations and presentations to showcase the features and benefits of X-Golf simulators, communicating value propositions to potential buyers• Monitoring sales performance metrics and KPIs, utilising data analytics and CRM tools to track progress, identify opportunities, and drive continuous improvement

Glen Waverley , Victoria, Au

FC Business Solutions (FC) is a consultancy firm specialising in developing, growing, and marketing businesses, including franchise systems. With a mission to foster growth and innovation, FC offers holistic solutions for businesses of all sizes and types, ranging from multi-site chains to start-up franchises.Within this role I was leading business development efforts and executive recruitment services for FC Business Solutions, specialising in franchise systems across Australia. Developing strong client relationships and providing tailored recruitment solutions to meet the specific needs of each client, contributing to business growth and success.Additional Duties Included:• Identifying and pursuing new business opportunities within the franchise sector, leveraging industry knowledge and market insights • Collaborating with internal stakeholders & industry experts to design and implement recruitment strategies that align with client objectives and industry standards• Conducting candidate sourcing, screening, and evaluation processes to ensure the selection of top-tier executive talent for clients• Managing the end-to-end recruitment process, including candidate interviews, reference checks, and contract negotiations, to facilitate successful placements and client satisfaction• Utilising CRM software and data analytics tools to track business development activities, monitor performance metrics, and generate insights for strategic decision-making• Providing ongoing support to clients throughout the recruitment process, fostering long-term partnerships

As a key member of a Private Registered Training Organisation (RTO) with a comprehensive scope of over 42 certificates across 21 industries, I learnt a lot about the intricacies of workplace training & education funding pools, gaining valuable insights into how businesses harness these resources to foster growth and development.During my tenure, I undertook a multifaceted role focused on creating new business opportunities and nurturing existing client relationships. A key aspect of my daily responsibilities involved conducting detailed business diagnostics, a task that proved both rewarding and challenging, yet undeniably enjoyable.Witnessing firsthand the transformative impact of training programs on businesses, as they evolved to become more efficient and effective, was undoubtedly the highlight of my role.In this capacity, I:• Conducted comprehensive business diagnostics to assess organisational needs, laying the groundwork for tailored training programs that catalysed business growth• Collaborated closely with internal stakeholders and industry experts to design and implement innovative training solutions aligned with industry standards, fostering continuous improvement• Forged strategic partnerships with industry associations, employers, and Government Agencies, expanding the RTO's network and accessing new markets• Analysed market dynamics and competitor activities to inform business development strategies, maintaining a competitive edge in the industry• Developed and executed sales & marketing plans, promoting training programs and services to diverse clientele• Ensured seamless delivery of training programs & regulatory compliance through cross-functional collaboration with internal departments• Monitored KPIs and sales metrics, tracking progress and identifying opportunities for growthWitnessing businesses thrive and optimise efficiency through the implementation of training programs was the crowning achievement of my tenure with the RTO.

During my tenure at Thirdman, a prominent sports gear wholesaler and manufacturer based in Geelong, I served as the Sales & Product Manager for cricket equipment brands such as Newbery, SS, and Northgear across Australia and NZ.I collaborated with industry experts to develop and refine sales & marketing plans, leveraging market insights and consumer trends to enhance brand awareness and drive revenue growth. Conducted comprehensive market research and analysis to identify emerging opportunities and competitive threats, ensuring our strategies remained ahead of industry trends and evolving customer preferences.Additional Duties:• Implemented pricing strategies and promotional campaigns to optimise product positioning and maximise profitability while maintaining competitive pricing within the market• Established and nurtured strategic partnerships with key retailers, distributors, and stakeholders, expanding our market reach and enhancing brand visibility• Oversaw the development and management of the product portfolio, working with the product development team to identify market trends, customer needs, and conduct competitor analysis• Coordinated successful product launches, including the development of marketing collateral and promotional materials, to drive sales and brand engagement• Monitored sales performance metrics and KPIs, utilising data analytics and CRM tools to track progress, identify areas for improvement, and drive continuous optimisationDuring my time at Thirdman, I had the fortune of learning from cricket manufacturing luminary Mr. Swan Richards, whose 40+ years of experience in the production and sales of cricket and sporting equipment significantly influenced my professional development.

Brisbane, Qld, Au

During my tenure as the Victoria Sales Development Manager, I led sales development activities in Victoria, coordinating strategic initiatives to foster growth and success. I was responsible for implementing and executing strategic sales plans, cultivating key account relationships, and expanding our business footprint and market penetration.In addition to this, I actively engaged in prospecting and acquiring new clients through various channels, including networking, cold calling, and relationship-building. By forging strong partnerships with local cricket clubs, schools, and associations, I maximised sales opportunities and heightened brand visibility across the region.Additional Duties:• Provided leadership and guidance to the sales team, conducting regular training sessions and performance evaluations to ensure alignment with company objectives. Leveraging CRM software, I tracked sales metrics, monitored progress, and generated insightful reports for management review• Identified opportunities to upsell or cross-sell products to existing clients, maximising revenue streams• Continuously analysing market trends, competitor activities, and customer feedback, informing sales strategies and pinpointing areas for improvement• Collaborating closely with the marketing department, playing a pivotal role in developing targeted promotional campaigns and sales materials to amplify our brand presence. Additionally, I prepared regular sales reports and forecasts, offering insights and recommendations to senior management to drive strategic decision-making processesAs the Sales Development Manager, I thrived in a dynamic sales environment, consistently exceeding targets and contributing to the company's growth trajectory.

Bachelor Of Business (International Trade & Marketing)

Secondary Education