Michael Shewchenko Email & Phone Number

Toronto, Ontario, Canada

Working as the strategic leader responsible for driving the company's digital transformation and growth across all brands under the Anthem umbrella: TNA Wrestling, Gravitas Ventures, AXS TV, GameTV, Game+, Fight Network and Invicta FC. This role involves overseeing the development and execution of innovative digital strategies across various platforms, including web, social media, and mobile. I lead a dynamic team, leveraging data analytics to enhance user engagement, optimize digital content, engage fans and expand the company's online revenue and presence. Other responsibilities include digital marketing, collaborating closely with all departments to ensure cohesive and effective digital campaigns that align with each brand's overall goals. Anthem's digital portfolio includes social media, web, FAST and SVOD services. Vendor selection, product management, data analytics, reporting and the digital operations team also fall under my purview.

Toronto, Ontario, Canada

Accedo helps the world’s leading video service providers deliver and grow engaging video experiences. We provide a combination of the products and services needed to support our customers at every stage of the video business journey, from strategy and conception through to delivery and post-launch optimization.My focus is on the sports vertical for the North American market. Helping sports organizations and broadcasters deliver engaging and amazing video experiences to their audiences, as well as driving key business objectives.

Toronto, Canada Area

Responsible for defining and executing a digital product vision that drives fan engagement, captures data, and drives clear and measurable business outcomes. Working with the amazing team at the Canadian Football League (CFL) as we pursue the CFL 2.0 vision. We are growing the game of football, forging alliances and supporting our member clubs with a relentless focus on user experience and best practices.

Toronto, Canada Area

Leading Viafoura's expansion into the media and sports verticals. Working with the leadership team to develop and define the new business model. Leading the execution plan as well as developing the strategic roadmap for the company

Toronto, Canada Area

Responsible for developing overall Bell Media digital business strategy; including creation of platform road maps, long range planning, capital and operational expenditure planning. Work with cross functional internal teams to develop content distribution strategies. Responsible for maintaining and developing strategic business relationships with industry partners and corporate clients.

Toronto, Canada Area

Responsible for business strategy, product implementation, marketing, business and content planning, product design, operational budgets, administration, and subscriber revenue (~$52M) for brands including: CTV, TSN, Discovery & Bravo

Toronto, Canada

• Head of the Digital division for Discovery Canada. Responsible for all business and editorial decisions for the following brands: Discovery, Animal Planet, Investigation Discovery, Discovery Science & Discovery World.• Define and execute strategies for production, product development, technical development and content distribution.• Collaborate with Sales, Marketing and Brand Partnership teams to develop and execute revenue generating initiatives. Grow and manage relationships with partners, agencies, outside vendors, clients and internal teams.• Work with Internal and Independent Production communities to develop, fund, produce and monetize cross platform digital media projects.• Responsible for departmental budgeting; operational expenses, capital expenses and revenue forecasting.• Develop and implement overall business plan and corporate strategy. Participate in Board Meetings and deliver reports to business stakeholders.

Toronto, Canada

• Responsible for development and execution of the digital video product for the 2010 Vancouver Olympic Games (host broadcaster)• Worked with Digital team to design the complete online experience, focused on video. • • Partnered with technology providers to create broadband video infrastructure and video distribution network.• Worked with clients on sales executions to meet KPI’s.• Managed and coordinated operational and content teams in Toronto and Vancouver (over 85 staff).• Produced all content from Digital exclusive studio in the International Broadcast Centre.

Toronto, Canada

• Responsible for the development and implementation of Rogers Sportsnet’s digital video technical solutions and content plan.• Developed and implemented delivery of real time highlights to mobile devices for 2006 World Cup.• Worked with Engineering team to develop and build Canada’s first HD file delivery system for field reporters• Collaborated with technology partners and internal teams to design and build an integrated online video infrastructure for new broadcast facility

Broadcasting, Radio And Television Broadcasting Technology

Honours Graduate

Bachelor'S Degree, Liberal Arts And Sciences/Liberal Studies