Michael A Shipe Email & Phone Number

Charlottesville, VA, US

Charlottesville, Virginia Area

• I lead the development, implementation and assessment of all marketing and communications efforts including content strategy, website, social, event, email and audience cultivation. I have elevated the Recreation brand.
• Rebranded department strengthening the University’s branding among students and alumni.
• Developed an award-winning, SEO-optimized website leading to 41% increase in Organic traffic.
• Establish a culture that tells the “why" instead of the "what” through captivating storytelling.
• Managed a team that marketed on all fronts - print, web, social media, email, paid print/social media/search advertising, mobile app and events.
• Took our email marketing from 26.6% open rate and 4.5% click rate to 58.0% open rate and 6.0% click rate with a fresh content design and automation.

Charlottesville, Virginia Area

• I led the digital marketing for Regatta’s largest clients. I analyzed the data for trends and insights adjusting the strategy as needed to maximize the effectiveness of the marketing investment. I developed a database.
• Led the turnaround of Regatta’s marketing services to profitability while adding a web development service for hoteliers.
• Rewrote Regatta’s website copy to communicate the strengths of our booking technology and primary competitive advantages.
• Managed the launch of the corporate website redesign. I led an international team with a developer in Argentina and marketing professional in Miami.
• Built a custom website content management system completing Regatta’s service solution.
• Designed and built a custom database to automat data reporting and preparation.

Charlottesville, Virginia Area

• I worked directly with the leadership team developing promotional collateral and executing day-to-day marketing efforts for all US Retreats. I successfully led two launch campaigns for new retreats and managed our.
• Led the strategic rebranding as well as a complete overhaul of promotional copy.
• Updated the social media strategy with best practices and measurable goals.
• Coordinated with every department creating collateral that met brand standards.

Falls Church, VA

• I managed the creation, implementation and ROI analysis of all marketing strategy for my product portfolio, which included the company’s flagship product. Through my marketing leadership our products enjoyed some of.
• Manage full lifecycle of marketing for some of the company’s most valuable products.
• Orchestrated the most successful launch campaigns in company history. Within 10 months, the new product had more revenue than 60% of the company’s other products.
• Led copy development and design team for all marketing materials.

Daytona Beach, Florida Area

• I directed all aspects of the retail division. When I took over, the retail division was 1/8th the size of the 10-year-old wholesale division. Leading a small staff I was able to overtake wholesale revenue and was the.
• Developed retail marketing strategy including comprehensive social media initiative and SEO
• Developed partnership with Overstock.com, Ebay, Amazon and others
• Inception, creation, execution and measurement of all marketing initiatives
• Brought retail division from annual sales of $120K to $1.2m

Designed and created the ultimate site for Bioware’s Mass Effect. Executed comprehensive internet marketing campaign that included SEO, SEM and white hat link building. Manage a large community of users who have made the site into a leading space for quality and velocity of content.· SEO/SEM campaign resulted in top page SERP for “mass effect” on Google.

Established, maintained and communicated with suppliers in India, Thailand and China overcoming language and cultural challenges. Built and organized complex logistic systems to bring products from remote parts of the world to market. · Analyzed US retail gift segment for trends and opportunities.· Built community of passionate brand supporters.· Planned.

HSLDA hired me to give a fresh and professional perspective to their marketing efforts. Designed, executed, analyzed and presented three research projects giving quantitative metrics for the improvement of perceived membership value. · Reversed customer atrophy through by synthesizing brand image and integrating all communications.· Assessed core.

Worked on all levels of Plantago’s brand building strategy. Integrated Plantago’s advertising and POS touchpoints with their overall marketing vision. Hosted US ambassador on relationship building mission.· Integrated brand communication through new packaging, point of sales, and other mediums.· Maximized impact of product mix · Linked the television.

I mined donor records for this non-profit and reported the data to the director. I also developed monthly messages to engage donors and secure funding.· Delivered action plans to director based off data mining to help increase engagement · Developed system to organize department efforts based on giving data · Provided marketing recommendations to improve.

Built 4th largest gaming website in the ‘90s though aggressive and relentless marketing strategy. Developed relationships with every game developer as well as many hardware brands as we helped define the online gaming conversation.· Marketed Blank Gaming newsletter and website to award winning status through email marketing, banner ads, link swaps and.

Int'L Mba, Marketing

Bs, Marketing Management