Michael Horwitz Email & Phone Number

Alpharetta, Ga, Us

Cornelius, Nc, Us

We provide professional service and exceptional performance involving the sale, evaluation, and marketing of your business. We work diligently if it is a sale, merger and acquisition or the re-sale of a franchise. With our team, you can be assured you are represented by outstanding, experienced and knowledgeable professionals who will provide you with sound financial, strategic and tactical advice to best achieve a successful transaction.

Purchased an independent bicycle shop. Improved staff performance by identifying training seminars for personnel enrollment. Attended ownership and management scope seminars to enhance organizational leadership knowledge. Conducted quarterly planning and status sessions to monitor and track KPIs for corrective action or continuous improvement. Accurately commanded all P&L, purchasing, and A/P activities with zero financial discrepancies to minimize liabilities and maximize profitability. Supported cycling advocacy programs and initiatives to maximize community outreach and industry best practices.Key Contributions:• Successfully grew business from $250K to $650K in annual sales, and improved staff count from 3 to 7 employees.• Recognized nationally as one of America's Best Bike Shops in 2014 and 2015. • Strengthened brand awareness to capture new consumers by directing all marketing assets and initiatives, including hosting events, building a social media presence and web site from scratch, and launching monthly email blasts to secure 2,500 subscribers, and expand outreach, visibility and exposure.• Built rapport with customers to identify needs, provide customer-centric—good products/goods and services and secure retention for increased revenue gains.

Atlanta, Ga, Us

Appointed as key member of the core business and IT strategy group planning and executing Identity Management (IdM) infrastructure initiatives. Collaborated cross-functionally with product marketing, product development, and network/IT to communicate insights for advancing shared organizational goals. Interfaced with the VP of Strategy and Director of Product Development to deliver thought leadership and direction on network and device agnostic implementations of identity with third party providers. Created and coordinated cross product service delivery platform technology requirements and business process strategies.Key Contributions:• Improved bottom-line outlook by creating a single-sign on across various lines of business and products, with successful on-time completion and goal attainment.• Provided consulting on the role of identity as an enabling component for the delivery of multi-modal converged services and applications.• Partnered with wireline/wireless teams to identify opportunities for leveraging IdM components for converged services use cases and offerings.

Solely founded this startup, and helped technology company clients with market planning and launches. Executed effective product planning and maximized minimal resources to optimize marketing ROI through targeted branding, messaging, PR and alliances.Key Contributions:• Led high-energy group in the strategy and execution of product development and go-to-market plans for venture and corporate clients.• Coached start-up teams in precise and highly effective presentations, positioning, and messaging to venture capital community. SimDesk Technologies (B2C SaaS provider): strategic branding and go-to-market planning for $3MM product launch. Verso Technologies (B2B telecom switching): ongoing IP product strategies and requirements resulting in 20+% sales increase. Healthonics (B2C medical device): helped secure $3MM in seed funding; creating go-to-market strategy & tactics.

Built and launched Interactive Marketing Services practice for Fusive, a $20 million dollar Internet professional services firm. Created innovative offerings of strategy, precision data analytics, and targeted acquisition and customer relationship marketing programs. Responsible for business development activities with account managers, and resource management and work delivery on all client engagements including Southern Company, Rheem, Burger King, Expanets, TISI. Managed team of four marketing professionals. Reported to President and CEO. Adverse market conditions resulted in business closure. Built team and launched practice within 30 days of joining; generated billable revenue at an annualized run rate of $750,000. Burger King (fast food): best web practices recommendations showed 15% increase in traffic and 20% hike in registrations. Rheem (water heaters): repositioning of web site and tighter integration with offline marketing increased monthly traffic by 18%. TISI (employment background): consolidation of five business units’ marketing programs led to decreased costs of $150,000.

Directed all product development and marketing aspects of planned launch of ktopia -- a Baan-funded “Application Company” of NetShepherd.com – offering a next generation enterprise work collaboration platform. Managed top tier advertising and PR agencies in development of ktopia branding, positioning, and messaging. Shaped ktopia strategy for acquisition of secondary funds, strategic alliances, sales channels and go-to-market campaigns. Lead in JAD sessions to establish ktopia product and operational requirements. Reported directly to President & COO. Managed team of five professionals. Secured launch marketing budget of $1.8MM from VC through board presentations. Venture folded due to product scalability issues and lack of additional funding.

DIRECTOR CONSUMER MARKETING Charged to architect the business case and launch “BellSouth Solutions” - BellSouth’s first product and price bundling of landline, wireless, internet, and video services. Drove marketing requirements for IT/IS and Call Center Operations to assimilate disparate business unit databases and back-office applications for a more seamless customer experience. Pioneered marketing segmentation and promotions initiatives that integrated distinct yet complementary lines of business. Directed matrix team of eight senior product, marcom, IT, channel operations, and network managers. Reported to Senior Director Marketing.  Left with trials up and running in six (6) markets; pricing studies underway; focus groups concluding; TV branding ad in rotation.DIRECTOR INTERNET MARKETING – BELLSOUTH.NET Recruited to launch and market dial-up service to consumer and small business segments. Directed advertising and PR agencies for all marketing communications – ongoing TV, radio, print and direct mail. Managed $2.5MM annual advertising budget. Directed multi-channel – telemarketing, affinity, and retail – distribution activities. Reported to VP Marketing. Staffed and trained team of five direct reports. Designed and implemented business and marketing plan exceeding 1997 net income target by 8%. Acquired 225,000 subscribers in less than 18 months achieving 105% of goal. Initiated loyalty and retention programs that in 1998 exceeded ISP industry churn average – 35% versus near 50%.

DIRECTOR – INTERNET BUSINESS DEVELOPMENT & ALLIANCES  Promoted to foster marketing and channel alliances with telecom companies when CompuServe entered the Internet market. Shaped and managed relationships including AT&T, BellSouth, PacBell, Ameritech, Bell Atlantic and SouthWestern Bell.SENIOR PRODUCT MANAGER – INTERNET PRODUCTS AND SERVICES  Launched integration of HTML end-user client software – NetLauncher, OurWorld -- creating $5MM in first year revenues. Negotiated and managed relationships with third-party software vendors including Spry, HotMetal, Microsoft. JV ACCOUNT EXECUTIVE – OEM & CHANNEL ALLIANCES June 1991 – September 1994 Innovated channel programs with leading PC and peripherals OEMs, achieving compounded acquisition growth of 80%.  Created on and offline promotions with affinity partners including Compaq, Dell, Gateway, Creative Labs, US Robotics.PRODUCT MANAGER – NEWS, WEATHER & SPORTS  Accomplished annualized news product category growth of 35+% per year for two consecutive years. Introduced several new products, including first-ever online weather maps and graphical user interfaces to news wire services. Managed relationships with Associated Press, Reuters, Gannett, AccuWeather and other major media companies.

Certified Mergers & Acquisitions Professional - Cm&Ap, Mergers & Acquisitions

Master Of Business Administration - Mba

Ba, Literature & Linguistics

High School Diploma