Transformed the company's communication strategy to be fully customer-centric, resulting in greater engagement, higher conversion rates, and improved overall business performance.- Developing data-driven GTM strategies for new products and features, optimizing performance across the user lifecycle.- Conducting market and competitive analysis to define customer personas and segmentation for targeted marketing.- Optimizing customer journeys to deliver agile, high-performing interactions.- Owning positioning, value propositions, and messaging across multi-channel communications for impactful branding.- Leveraging ML/AI models with data science teams to enhance performance marketing and predictive analytics.- Leading content creation, including blogs, videos, webinars, case studies, and landing pages, to engage diverse audiences.- Collaborating with product, sales, support, and customer success teams for cohesive, customer-focused marketing.- Advocating for customers by gathering feedback to inform product and marketing decisions.- Managing tools like Mixpanel, Hubspot, Intercom, and Iterable to optimize the marketing tech stack.- Monitoring and improving KPIs, including conversion, product adoption, upsell rate, ARPU, and churn.- Driving retention, loyalty, and growth through lifecycle marketing strategies.- Building and managing a high-performing retention and product marketing team.

• Manage a team of 5 customer success consultants and data analysts• Responsible for customer project PnLs (planning and achieving targets) on a big-data campaign mgmt. platform• Lead relations with customers on a C-level in Eastern Europe, APAC and LATAM• In charge of overall post-sell project success (product adoption, up-sells)• Achieved double digit YoY growth in the managed projects

• In charge of customer success on a big data campaign management platform• Identify customers' needs of new functionality and leverage them into selling opportunities.• Demonstrate platform capabilities, advise on product CRs and on work process optimizations.• Create marketing strategies based on subscriber data analysis• Collaborate with multiple internal and external stakeholders such as pre-sale engineers, product managers, SW developers and more to develop new functionality requested by the customer• Manage projects schedules and hold the overall responsibility for the delivery

In charge of marketing managed services of a digital customer engagement platform- Developed marketing strategy for Tier 1 telcos in Eastern Europe and APAC- Decided on KPIs and metrics to measure the performance- Presented to C-level management- Identified business opportunities to gain additional revenue- Collaborated with sales teams to ensure growth attainment- Participated in answering to RFPs while balancing customer needs and technical and operational capabilities

-Strategy: Analyzed macro trends (Pay-TV, OTT, connected devices) and competitive landscape for division's management-Sales: In charge of competitive messaging, price analysis and definition of clients' needs. Participated in sales teams’ efforts/bids-Product management: Performed financial modeling for new products: revenue potential, adoption levels and future developments. Acted as a hub of knowledge for competing products

I manage extensive research projects in the fields of telecommunication and High-tech. Responsible for team of research analysts.

For two years I've leaded and conducted research projects for the telecom industry.- Gathered and analyzed information for market leaders- Presented research conclusions to senior executives- Was in charge of setting tasks and QA- Managed relationship with clients abroad