Michael Siebert Email & Phone Number

Nuremberg, By, De

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Erlangen

Erlangen Area, Germany

• Aligning of worldwide marketing activities particularly with the focus markets in Europa, USA and Asia • Leader of international project teams Top Scores, Highlights: • Leading the communication of Siemens e-Car to re-enter the automotive market as a supplier of components and systems for electrical cars.• Leading Siemens activities at the „Internationale Automobilausstellung (IAA) 2011“• Integration of customer, VIP and technology tours at IAA, 2011• Launch of market entry of the business unit „Inside e-Car“ at the EVS25 in China, Shenzhen• Coordination of PR and Media for the launch communication of the automotive partner Volvo in close loop with the press departments • Development, budgeting and realization of a worldwide marketing and communication strategy• Integration of market research results of external market research companies to increase the transparency of market in Strategy, Sales and Product management• Integration of market analysts in communication activities for an early adopter go-2-market approach• Coordination Inside of e-car at EVS26, USA, Los Angeles•Communication activities for recruiting activities in the automotive industry

• Responsible for his online activities in the business unit „IT Plant Solutions“• Development and roll-out of database systems to manage references, solutions and events over all regions • Creating of company information for different target groups like customers or employees• Securing Corporate Design rules

Purchasing, Strategic planning, budgeting, Integration activities, Research and realization of marketing activities• Management of the communication channel Analyst Relations worldwide• Integration of Opinion Leader communication in marketing plans• Conducting analyst talks and interviews• Unit-Contact Manager of the press department for Business Unit Motion Control• Topic Manager of the press department regarding „TIA“ and „Service“• Development of Target Group Concepts (TGC)• Development of Integrated communication concepts with focus in media, employee communication, PR and analysts in a close loop to expert departments and business units• Development and Realization of new communication products in the space of industrial analyst communications• Realization of worldwide cross-divisional projects in analyst relations• Improving of strategy of technical articles• Integration of Supplier management• Member of crisis management team• Leading the team analyst relations with 2 reports and 7 regional reports• Steering the modules „Communication“ and „Steering & Reporting“ in the project „Transformation PR for IA&DT“• World Wide Process Owner for Communication to external market research companies.• Service Level Agreement “ AR at Industrial Services”• Marketing Integration of acquired company UGS regards media, press and analystsInitiatives:• Defining and setting up a central purchasing system for market research products• Defining and setup of marketing projects with external marketing research companies to improve the market transparency• Development and roll-out of a CRM-Tool to secure a one-voice messaging • Setup of Market Intelligence activities on internet technology

• Development and roll-out of a worldwide market model in the space of industrial software solutions • Analyzing market volumes and potentials • Team member in the strategic planning activities “SGI” and “Plan band”• Support for the initiated national sales steering • Setup up of market analysis using primary and secondary research approaches• Roll-Out Market Intelligence System• Purchasing of market information• Team member in special cross-divisional project groups, like market research projects „Antriebsstrang“• Team Member for the acquisition of the software-company „Indx“, USA, California, in targeting, Due-Diligence, P-Vorlage, Marketing-Integration and „post-bye“ communication• Support in Acquisition of Compex regarding market and technology data.• Process definition and installing system of Competitor Intelligence• Communication with analysts and other opinion leader post buy • Roll-Out of a competitor database• Support the central project to analyze the portfolio• Definition of market areas and create country strategies• Analysis of market studies

Master Of Business Administration (M.B.A.), Business Administration

Bachelor'S Degree, Business Informatics