Michael Sileck Iii Email & Phone Number

Atlanta, Georgia, United States

Leader of Sales, Marketing, and Innovation for the SeaAgri Solutions portfolio of brands.

• General manager of Beautyrest Black; #1 luxury innerspring brand

Atlanta

• Oversee onboard customer experience via strategic management of soft goods and amenities
• Collaborate with fleet team to deliver hard product (e.g. aircraft interior) improvements that coordinate with soft goods and a cohesive customer experience strategy
• Manage strategic development and execution of scent marketing experience for Delta

Lexington, KY

• General manager of Adjustable Base business for all Tempur-Sealy brands
• Managed P&L of business, including oversight of product portfolio and promotion strategy
• Drove 75% of Sealy sales growth via strategic product development and category expansion
• Managed Adv. Tech. portfolio strategy, incl. concept optimization & preliminary development

Lexington, KY

• General manager of the Climate mattress portfolio at Tempur-Pedic, incl. P&L ownership
• Drove 15% of YoY sales growth in 2015 via improved retailer partnerships & in-store selling tools
• Led development & launch for 2016’s portfolio refresh; ultimately delivered 40% YoY sales growth
• Represented Tempur-Pedic brand on live QVC product airings
• Recipient of internal “Founder’s Award” for firm’s Best Marketer in 2015

Atlanta

• General manager of opening price point (OPP) business at Calphalon (all product categories)
• Managed P&L of business and worked with Trade Marketing and Sales to achieve sales targets
• Responsible for execution of 4 year product road map (incl. launches and EOL management)
• Led cross functional team to fully develop all projects from ideation through launch
• Managed Associate Brand Manager, incl. creation and implementation of career dev. plan

Atlanta, GA

• Oversaw long-term innovation development for the Calphalon brand
• Collaborated with research team to generate brand-level and product-level consumer insights
• Managed ideation for the business, including hosting ideations and partnering with outside firms
• Collaborated with Engineering and Advanced Sciences teams to discover, develop and refine technology solutions to ideas and concepts within the innovation project funnel

Atlanta, GA

• Led cross functional team to develop and launch 16+ Kitchen Electrics SKUs
• Oversaw 150%+ net sales increase of Calphalon’s Kitchen Electrics category over 18 months
• Developed Integrated Marketing efforts in both 2011 and 2012, incl. national TV advertising
• Acted as lead category spokesman when presenting to key national media groups

• Oversaw development of Calphalon digital content (including.com and email strategy)
• Developed & launched social media strategy for Calphalon
• Assisted with strategic planning for Calphalon.com e-commerce capability launch

During my time at WWE in the summer of 2008 I was involved in the Licensing departments annual booth showing at the International Licensing Expo in New York City (at Javits Convention Center). Additionally I was involved in the initial development of a digital distribution strategy for the video content owned and managed by WWE. I also worked on a project.

During the summer of 2007 I interned within Consumer Products at WWE. I was involved in the design, construction, and management of WWE's booth at the International Licensing Expo in New York City. I was also responsible for updating and maintaining global financial documents for managers and EVPs. I had experience within Licensing, Digital Media, and.

Master Of Business Administration (M.B.A.), Marketing, Entrepreneurship

Bachelor’S Degree, Business (Marketing, Consulting)