Leading high-impact initiatives that drive revenue growth and foster long-term client relationships. With a proven track record in the digital advertising industry, I specialize in developing innovative strategies that align business objectives with market opportunities.

-established hundreds of advertiser partnerships resulting in over $25MM in gross revenue while exceeding aggressive quarterly and annual profit goals by as high as 60% -responsible for on-boarding new accounts from start to finish and managing accounts, which included prospecting and vetting, managing sales pipelines through CRMs, overseeing advertiser agreements, creating ad campaigns, pixel testing, link tracking, launch, analyzing campaign metrics, and optimizing where necessary to increase traffic and revenue-formulated strategic advertising plans with marketing partners through a deep understanding of advertiser KPIs resulting in increases as high as 25x in profit

-led digital media campaigns from start to finish, including all stages of sales cycle, campaign set-up, testing, launch, client management and account receivables-negotiated over 50 performance advertising deals, which resulted in exceeding monthly goals of over $100K in gross revenue-increased Student Loan vertical by 100% by establishing dozens of relationships with Pay Per Call advertisers and traffic providers

-managed 30-50 performance advertiser accounts, while prospecting new advertiser partnerships for company’s email marketing program and affiliate partnerships-prospected and n-boarded over 50 new advertisers, which resulted in an increase of 50% in profit and resulted in exceeding challenging six-figure annual revenue goals

-top producing salesperson at the company for 3 consecutive years (2010-2012) and consistently exceeded challenging individual annual revenue goals of over $6MM-established strong relationships with hundreds of branded advertisers, agencies, and affiliate networks and created successful advertising campaigns testing various pricing models to meet advertiser KPIs and PCH’s revenue earning-threshold-directed and managed team of account managers and account coordinators as needed to implement campaigns from new and existing clients

-oversaw co-registration path of over 80 advertisers-identified inefficiencies in co-registration pathway, which led to increasing overall revenue by over 300% through partnering with an outside technology provider-managed advertiser creative, data transfers and reports along with coordinating with sales, creative, IT and legal teams to ensure proper ad presentation and timely data exports

-managed acquisition budgets for over 30 digital media partners generating online auto loan applications and increased profits by over $150K-managed team of 4 and was responsible for over $600K in revenue from email data

-coordinated and negotiated digital ad campaigns with media partners to recruit new panelists for company’s market research panel-forecasted and managed acquisition budget for over 40 accounts and met with accounting as needed to ensure accurate reconciliation