Advertising Account Director
Venice, Florida, Us
-established hundreds of advertiser partnerships resulting in over $25MM in gross revenue while exceeding aggressive quarterly and annual profit goals by as high as 60% -responsible for on-boarding new accounts from start to finish and managing accounts, which included prospecting and vetting, managing sales pipelines through CRMs, overseeing advertiser agreements, creating ad campaigns, pixel testing, link tracking, launch, analyzing campaign metrics, and optimizing where necessary to increase traffic and revenue-formulated strategic advertising plans with marketing partners through a deep understanding of advertiser KPIs resulting in increases as high as 25x in profit