Based in Bristol, First Quality Foods is a team of passionate foodies, devoted to sourcing natural ingredients and creating delicious, innovative food products. With an emphasis on healthy whole foods and clean ingredients, we own and manage a range of premium ambient food brands: Artisan Grains, Al’Fez and Ma Baker.Available in UK multiples, health stores, wholesalers and food service sector.Also exported to over 20 countriesPlease contact me for further information. mail: Michael@Firstqualityfoods.co.uk www.Firstqualityfoods.co.uk

Interim role to engage with suppliers prior to launch of new e commerce platform. Worked directly with MD to develop strategy for niche suppliers to reach trade customers and consumers at greatly reduced cost. Planned launch early 2019.

Accountable for a diverse range of customers for one of UK’s largest independent dairy companies.• Responsible for winning new business • Successfully negotiated completely new contracts with 3 major buying groups and over 10 new customers. • Increased sales of underperforming brands by over 45% over 2 years• Developed new routes to market for frozen and free from branded range• Re-negotiated contracts to achieve long term security of supply with improved margins

Within this function, I held accountability for developing new business for the company’s ‘Free From’ products in the non-multiple sectors.• Opened 15 new customers which significantly increased distribution for core brands• Responsible for developing new channels including export, e commerce and health.• Member of SLT responsible for introducing new procedures and cost savings

Kerryfresh, Swindon (Jun 1998 – Dec 2014)Enjoyed a significant career with the UK’s leading chilled distributor of convenience food. Roles included commercial, trade marketing and direct man management and secondments.Responsible for negotiating and delivering 3 of the largest contracts in the company’s history. Total value £25M for One Stop; Booker and Martin McColl.SENIOR NATIONAL ACCOUNT MANAGERSep 2011 – Dec 2014Managed full range of customer accounts including Morrison’s, JS, Wilkinson’s, Musgrave, Superdrug, P&H, WH Smiths High Street, Poundland, SPAR, & Costcutter during which time I delivered increased sales and proved myself to be a valued member of the commercial team. BUSINESS DEVELOPMENT CONTROLLER (secondment role) Jan 2011 – Sep 2011Upon secondment to this role, I played a crucial function in maximising incremental sales, which I attained by nurturing, mentoring and successfully managing the regional sales force. Moreover, during this time, I increased sales by 8%, by managing the launch of a new business model to the convenience sector. NATIONAL ACCOUNT MANAGER: CENTRAL ACCOUNTS Jan 2006 – Jan 2011Here, I excelled when improving sales, from £8.5m to £11m, which I achieved by JBPs and using a category approach. I also secured £240k of sales achieved by developing PMP products specifically aimed at the independent sector. TRADE SECTOR MANAGER. Buying Groups, Kerry Foods (2003 – 2006)Responsible for Martin McColl's in addition to trade marketing and space planning function & team of NAM'sNATIONAL ACCOUNT MANAGER, Kerry Foods (1998 – 2003) Responsible for One Stop.

National Account Manager / Graduate Sales Trainer / Regional Account Manager / Territory ManagerArrived as territory manager moving through to national accounts