Michael Leen Email & Phone Number

Seattle, Wa, Us

Recruited and supervised a global team responsible for the go-to-market (GTM) strategy and launch of new payment methods on Amazon. Pioneered use of machine learning and generative AI to improve product marketing engagement. Wrote and edited strategic communications and technical content that synthesized complex data into narratives with actionable insights for senior leaders. Coordinated with 20+ cross-functional teams and managed 8-figure budgets.• Led GTM for multiple new payment methods driving $4B+ in annual volume, including the first digital wallet• Conceived and launched 5 tech products generating $2B+ in volume, with 5 more on the roadmap ($8B+)• Delivered 1st experiment using machine learning to recommend payment methods (+14% lift in acceptance)• Created 4 new metrics for analyzing customer engagement, which influenced $1B+ business decisions• Designed and led writing workshops, served as a writing mentor, and provided talking points to the CEO

Seattle, Wa, Us

Developed worldwide marketing communications and product strategies that increased awareness and engagement with Alexa smart home devices. Held progressive responsibility across sectors (entertainment, robotics, lighting), with accountability for 70% of all customer acquisition. Led partnership marketing with global leading brands. Analyzed research and technical data to write business strategies and performance reports for senior leaders weekly.• Exceeded customer acquisition goals consistently (2020: +200% vs. goal; 2021: +112% vs. goal)• Identified a new product marketing targeting strategy that delivered 1MM incremental customers• Led GTM for ‘Alexa for Xbox’ that exceeded customer acquisition plans (+131% vs. goal)• Developed a top 5 best-seller on Amazon.com (Q4 2021), and the first co-marketing streaming TV in US/EU• Recognized with ‘Totally Obsessed’ award for starting ‘voice of the customer’ program fixing product defects

Washington, Dc, Us

Led a team responsible for global communications strategy, brand management, media relations, digital marketing, content development, and crisis communications. Drafted press releases, spokesperson talking points, media articles, and Board of Directors reports for the CEO. Led art direction, photo, and video production, and a CEO podcast. Administered content management system (CMS) for 9 websites, and digital asset management (DAM) for 10K staff. • Landed 175+ media hits with ghostwriting in Forbes, Thomson Reuters, NextBillion, Pioneers Post, and more• Led GTM for FINCA Ventures, leading to impact investments in 30+ startups and $60MM in raised capital• Led GTM for FINA Forward, securing a $610K USAID PACE grant and catalyzing investment in fintech startups• Attained 30+ conference speaking roles for senior leaders, including ANDE, GES, GIIN, GOGLA, and SOCAP• Grew annual fundraising by $3.8MM (+22.4%), and led internal brand transformation (+3% lift in core values)

Washington, Dc, Us

Managed a direct mail program generating $9MM in annual revenue, and led donor appeal, acquisition, and cultivation. • Developed a mid-tier donor strategy adding +7% in annual revenue and contributing 21% of individual giving• Grew annual fundraising +6% (+3% vs. goal)

Maryknoll, Ny, Us

Founded, managed, and provided technical assistance to a financial inclusion and entrepreneurship program that offered business training and microfinance access to underserved youth. Led project design, recruitment, training material development and facilitation, and monitoring, evaluation, and learning (MEL). Ran all marketing, including website design, social media, and media relations. Supervised staff, and managed donor and financial reporting. • Trained 500+ youth in 60 hours of business each enabling 75% to meet basic needs (vs. 15% pre-training)• Enabled 81% of youth to be self-employed (vs. 19% pre-training)• Grew the average monthly income per youth 20X to $60.17 (vs. $2.58 pre-training)• Secured multi-year grants with terre des hommes schweiz and Symphasis Foundation• Attained professional proficiency in Swahili, and wrote 5 instructional guides transferring knowledge to staff

Burlington, Massachusetts, Us

Set the multi-year brand strategy for carbonated soft drink brands generating $1B+ in revenue, including 7UP, Sunkist Soda, Sun Drop, and RC Cola. Launched new products, flavors, and packages, developed national ad campaigns across TV, radio, digital, out-of-home, and led award-winning consumer, retail, and event programs. Coordinated with 15 cross-functional teams and 6 agencies, supervised team members, and managed 8-figure budgets.• Awarded Electronic Dance Music (EDM) ‘Brand of the Year’ for the 7X7UP campaign (2014)• Outperformed category on volume (7UP: +3%, Sunkist: +1%, RC Cola: +3%) amidst category declines of -4%• Oversaw 8 product innovation launches delivering $50MM+ in incremental retail revenue (2012-2013)• Led General Mills and Andretti Autosport partnership marketing that grew volume +15% (2012)• Advised CEO on 7UP brand transformation, and engaged the CEO on a program to inspect national operations

Burlington, Massachusetts, Us

Analyzed market performance, consumer insights, and the competitive landscape to define marketing and innovation strategies for carbonated soft drink brands generating $3B+ in revenue, including Dr Pepper and 7UP. Led partnership marketing with top entertainment properties, including national media, consumer promotion, and retail activation. Responsible for executing national marketing campaigns, and for the financial management of 8-figure budgets. • Delivered consistent volume growth (7UP: +3%, Dr Pepper: +3%) amdist category declines of -5% (2010-2012)• Led Marvel, ESPN, EA Games, CBS, and NBC partnership marketing delivering a $10MM+ ROI (2010-2012)• Oversaw 6 product innovation launches delivering $20MM+ in incremental retail revenue (2010-2012)• Selected as a Rapid Continuous Improvement (RCI) Kaizen project lead for budget management (2011)• Developed commercial planning process that accelerated sales and marketing plans by 6 months (2008)

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Marketing, Theology