Developed and launched successful sales and marketing strategies that expanded CRONJA’s product presence into three additional states, increasing the brand's footprint and revenue.Built strong, lasting relationships with key retail and wholesale partners, driving over $650K in wholesale and $1.9M in retail revenue in the first 12 months across California.Led negotiations for product distribution, sales agreements, and pricing, ensuring consistent product availability and alignment with sales targets.Collaborated with cross-functional teams, including manufacturing, distribution, and product development, to optimize operational efficiency and meet market demands.Designed and executed marketing and sales initiatives to strengthen the company’s brand presence, resulting in consistent coverage in top industry media outlets such as LA Weekly and Yahoo Finance.

Managed sales and marketing efforts for bulk product lines, doubling sales in the second year through effective relationship management and sales strategies.Developed a strong understanding of market needs and negotiated capacity and pricing agreements, driving significant revenue growth through strategic client partnerships.Coordinated with the Bulk Director to tailor sales strategies based on market analysis and customer needs, resulting in increased sales across multiple regions.

Founded a successful consulting firm specializing in cannabis marketing and business strategy, growing a loyal following and establishing relationships with key industry players.Created strategic partnerships, including a joint venture with Columbia Care, focusing on retail licensing and social equity initiatives.Consulted with industry leaders to develop operational procedures and promotional strategies, enhancing product offerings and business performance.

Built and managed a diverse portfolio of clients, assisting with over $22 million in residential sales through strategic marketing, negotiations, and customer relationship management.Led negotiations with clients and third parties, ensuring seamless execution of real estate transactions and maximizing client satisfaction.

Designed and taught courses focused on branding and marketing strategies, preparing students to develop solutions for product positioning and customer engagement in the cannabis industry.Participated in strategic advisory councils to guide the development of educational programs aligned with industry trends.

Assisted clients with their leases, purchases and sales of real estate. Acquired exclusive leasing and property management contracts with landlords. Developed procedures to increase business productivity for the firm.