As the Influencer Marketing & Press Fleet Manager, I am responsible for spearheading national influencer marketing campaigns for world's largest automotive brands while managing every aspect from concept to execution. I serve to enlist celebrities, global figures, and high profile athletes to participate in impactful campaigns that generate buzz and drive sales. I am tasked with planning and executing seamless vehicle drop-off, pick-up, and travel accommodations for influencers.Following are some of my key accomplishments for this role:• Strategized and maintained campaign budgets exceeding $500K, optimizing spending to deliver maximum ROI.• Achieved significant spike in content engagement rates from 3% to 12% within three months of implementation of Mazda Advocates campaign.• Developed and refined loan protocols for national fleet of vehicles spanning 15 regional offices, encompassing top brands, such as Maserati, Mercedes Benz, Audi, Jeep, Mazda, and Hyundai.

While serving at Workshop, I was hired to oversee development of innovative and impactful creative direction and strategy for client's influencer marketing endeavors, aligning with desired goals. Furthermore, I conducted extensive research, evaluated, presented, and coordinated influencer trips to client destinations to facilitate creation of captivating featured content.Here are some of my key accomplishes during this tenure:• Drove 48% increase in client's social platform growth year over year by executing influential campaigns.• Augmented impact of influencers' campaigns by establishing and fostering partnerships with additional businesses.• Managed high-budget campaigns exceeding $25K with keen focus on growing sales and achieving client's objectives.• Orchestrated organic growth of 700 new followers on client's social platforms within single day by employing effective influencer marketing techniques.

During my tenure as PR Manager & Content Curator, I was assigned with creating persuasive copy that resonates with consumers across diverse digital channels, such as websites, email campaigns, social media ads, TV commercials, and radio scripts. One of my duties comprise of building and nurturing robust media relationships by facilitating media visits and arranging face-to-face engagements.Below are some of my main achievements for this role:• Ensured timely distribution of all materials to designated media outlets and managed editorial calendars, maintaining up-to-date media contact database.• Developed captivating press releases, media alerts, and pitches that effectively communicated key messages to target audiences and generated media interest.

As a Marketing Communications Specialist, I led company's brand ambassador program, leveraging team of 10 dynamic individuals across United States to drive brand awareness and engagement. I was responsible for overseeing comprehensive recreation of company intranet, facilitating seamless information flow and ensuring timely updates to keep employees informed and engaged. Moreover, I managed communication strategy for company's sustainability committee and volunteer committee.Following are some of my key accomplishes for this tenure:• Spearheaded successful launch and ongoing management of firm's innovative video production division.• Pioneered development of company's website, www.crystalco.com, implementing user-centric design approach.• Conceptualized and executed captivating graphic designs for advertisements, display units, and marketing campaigns to captivate audiences and enhance brand's visual identity.• Fostered meaningful connections with stakeholders, promoted brand loyalty, and generated positive publicity by strategizing and executing high-impact company events in New York City and across 10 regional offices nationwide.

Account Executive, Workshop, Lake Placid, NYBusiness Development Coordinator, Workshop, Lake Placid, NYExplorer, The Outbound Collective, WorldwideCommunity Leader, Outdoorfest, New York, NYMarketing Assistant, Crystal & Company, New York, NY

Empire State Winter Games PR ManagerUSA Rock Climbing JudgeIBSF BMW Bobsled & Skeleton World Cup Track StewardNordic Ski InstructorFreelance Photographer (Timex, Eastern Mountain Sports, Smith Optics, Marmot, & more)Apparel Design (The North Face)Anderson House Charity Golf Outing Board MemberIronman Lake Placid Volunteer

Liaison to The White House for North Country Presidential Events2021-2023 Lake Placid Marathon and Half Marathon Race Operations2019 BFGoodrich Tires Mint 400 Off-Road Rally Race VR Experience2018 & 2019 Empire State Winter Games Torch RelayDream On (40th Anniversary of the 1980 Winter Olympics Games)