Michael Smerker Email & Phone Number

Doylestown, Pennsylvania, United States

Allentown, Pennsylvania Area

• Developed e-commerce presence from 0-1000 SKUS within first year, while achieving 6-figures in yearly gross sales
• Generated an average of 2000+ transactions per year with year-over-year growth
• Established relationships with top-tier companies and suppliers while simultaneously researching business opportunities
• Maintained warehouse inventory/fulfillment and created an inventory management system to organize the consistent increase in yearly sales

Philadelphia, Pennsylvania, United States

• Directed a team of 25+ employees throughout a changing work environment, serving as a liaison between Contact Tracers and upper management
• Applied interpersonal skills to interview contacts/cases while accurately recording detailed case data and information

• Coordinated digital advertisements through the app (Dabl3) for all clients
• Operated social media accounts (Facebook, Twitter, Instagram) and created custom content, graphics, live promotional event updates, and Dabl3 user interviews
• Represented all aspects of sales (prospecting, closing, managing) while managing email blasts (Campaign Monitor) and blog updates (Ghost)
• Acquired 100+ new app users by promoting Dabl3 at numerous festivals, trade shows, and food events

Allentown, Pennsylvania Area

Maintained current clientele while expanding my client load through new client acquisitions.Facilitated client discussions on finding appropriate advertising options by using effective communication techniquesAnalyzed results from campaigns and realigned to achieve goals, working with print advertising, digital advertising, social media marketing, email.

As a Brand Ambassador, I was tasked with creating interest and gaining new users for Rabbit. I used my influence on social media and knowledge of the web to generate increased traffic to the website and App, and converted over 50 new users for Rabbit through almost 2000 link clicks.

Bachelor'S Degree, Marketing

Activities and Societies: Pi Lambda Phi

International Business

International Business Abroad Program