Michael Smith Email & Phone Number

Lake Mary, Fl, Us

I was hired as PMM to drive marketing and revenue goals for the Pure Signal™ Orbit external attack surface management (ASM) solution. Building strong relationships with the Product, Technology Integration, MSSP (managed security services provider), and sales engineering teams, I shape the product marketing strategy, assets, and messaging for Pure Signal Orbit products in the direct sales, MSSP, and Technology Integration channels. In this role, I have:• Aligned multiple teams on the new commercial approach to Pure Signal Orbit ASM risk and exposure management products in preparation for Black Hat USA 2024 event. I developed all-hands training content and assets to educate 30+ colleagues on messaging, value proposition, competitors, and key product features for enterprise clients.• Increased website traffic by 87%+ by working closely with the website designer and developer to overhaul the website’s look, content, and organization. Additionally, I contributed new webpage content for Pure Signal Orbit ASM and 10-part, 1,500-word FAQ to boost SEO, a powerful strategy and model subsequently rolled out for 2 other products.• Strengthened key partnerships and technology integrations, providing alliance integration partners ThreatQuotient ThreatQ, Cortex XSOAR (a Palo Alto Networks company), and Microsoft Sentinel and Microsoft Copilot with web content outlining key benefits of integrated data enrichment with Team Cymru’s contextual threat intelligence.• Supported MSSP channel partners by launching new Partner Portal with enhanced functions, branding assets, and sales collateral. • Multiplied reach and brand awareness by collaborating with marketing teams from key partners GuidePoint Security and Anomali to drive joint marketing activities such as webinars, roadshows, social media, and outreach campaigns.

Tampa, Fl, Us

As the sole PMM for the company’s fastest-growing business unit, I manage marketing activities for a 14-product portfolio. I partner with senior leadership to align company goals with cybersecurity, partner, ecosystem, and channel planning. Through these efforts, I enable the provision of enterprise-grade cybersecurity and data protection to SMBs via top Technology Service Providers (TSPs) and Managed Service Providers (MSPs). I conduct market research, derive competitive intelligence, and determine product positioning, segmentation, messaging, and GTM strategy. During this tenure, I have:• Advanced numerous stalled projects amid significant company changes. I concurrently prepared the business unit for the industry’s largest MSP-dedicated cyber event and prepared the team’s representation at IT Nation events. These efforts led to 2 record-setting months for bookings.• Identified and initiated 5 key value drivers to propel growth and enable competitive differentiation including an updated website, simplified product portfolio, modernized product messaging, and revitalized sales enablement.• Launched 2 strategic product initiatives (Microsoft, SentinelOne), articulating the important integration and partnership benefits through GTM messaging and assets.

Atlanta, Ga, Us

I navigated a new industry, technology, products and global routes to market while learning the evolving function and team dynamics of this global, publicly-traded and Dell-owned cybersecurity company. I shared the product vision, defined content strategy, managed product marketing activities and evangelized capabilities for 2 key channels, as part of the company’s new “Partner First” strategy supporting its XDR/MDR security platform and incident response (IR) services. This involved engagement with both existing and new strategic partners, confirmation of GTM alignment and advancement of strong pipeline growth to revenue.Most notably, I:• Thrived amid change, leadership leaves of absence and budget cuts. I leveraged internal resources and proposed new ideas to overcome reductions in staff, events, field marketing and campaigns.• Built critical relationships, assets, processes and tools to position the company as a valued technical integration partner and the foremost thought leader in the cyber risk and insurance market.• Onboarded and announced new technical alliances while maintaining vital relationships with existing, high-profile partners.• Rescued multiple stalled assets-in-progress, advancing the production of 2 delayed whitepapers and converting another into a webinar that provided vital thought leadership and drove business unit success.

Stockholm, Stockholm County, Se

I partnered with the Vice President to form a new Product Marketing organization, cross-functional work teams and to integrate functions within this highly acquisitive environment. My role enabled effective business development, scaling, selling, product alignment and brand visibility for this global, cloud-based messaging and voice products leader. I translated individual product roadmaps into strong GTM programs. I also influenced the success of a communications-as-a-platform (CPaaS), conversational commerce and digital communications and engagement solutions portfolio by connecting, collaborating and establishing credibility with various stakeholders across levels, including the C-suite.During this tenure, I:• Contributed to 8-figure annual marketing-generated revenue.• Rebranded 40+ SAP assets to integrate brands, provide business continuity and fuel sales following a key acquisition.• Delivered 1,100 MQLs and 118 SQLs through 6 activation campaigns and 3 OTT/conversational channel beta launches.• Coached and mentored multiple individuals through employment challenges and into promotions.• Successfully integrated the Product Marketing functions of a 10-figure acquisition into the organization. I quickly learned new products, customers and processes to develop the comprehensive marketing, sales enablement and communications for use on Day 1.

Walldorf, Bw, De

I supported both Enterprise and Mobile Network Operator messaging product portfolios, as part of SAP Digital Interconnect and this API-driven, multichannel Digital Engagement Service provider’s lean marketing team. I evangelized Cloud service capabilities, supported marketing objectives and leveraged appropriate channels. I ensured effective storytelling, content development and messaging consistency across assets, channels and platforms. I also owned naming and launch processes for new services and capabilities. It was essential that I maintain knowledge of the competitive environment, market trends and that I manage relationships well with internal and external stakeholders across the globe.Additionally, I:• Optimized the company’s mobile engagement, network, developer and IoT market presence through the launch of 10 new products.• Collaborated across teams to evolve a product-centric GTM catalog into a broad set of 200+ assets that delivered consistency across products, aligned with current brand standards and supported the entire sales journey.• Identified efficiency opportunities within marketing processes and streamlined workflows, enabling creation of new assets weekly. I also produced a steady collateral stream that improved marketing-generated leads by 600% and managed a highly successful writing program.• Championed a project to develop technical customer success stories that quantified business and solution value. I grew the number of published stories from 0 to 12 per year within 2 years, including one that was featured in Fortune Magazine and nominated for the SAP Innovation Award based on the results of this effort.• Transformed the company’s knowledge base into an engaged online technical and customer-focused community that drove exceptional site traffic and increased visits by 83%.

Tampa, Florida, Us

I leveraged research data, sales insights and integrated trends into strategic marketing plans for this Mobile Telecommunication company’s Network and Enterprise business units. I produced GTM plans, assets and enhanced sales enablement for IPX, Diameter signaling, SMS (A2P, P2P) and more services. I also engaged with Product and Sales teams to learn service dynamics, key differentiators and to develop value propositions, messaging and support. Additionally, I facilitated live biweekly sales forums that highlighted new product features, GTM assets and shared best practices with external and internal stakeholders.During this tenure, I:• Aided Proofs of Concept for Fortune 500 customers and launched 9 products.• Was selected to build GTM assets for an Enterprise startup unit and contributed to the development of a 7-figure pipeline.• Delivered key market insights that enabled Sales and Solution Engineers to win 4 critical RFPs and account renewals.

Oldsmar, Florida, Us

I drove impactful marketing projects for the global Consumer Electronics & PC Accessories brand and manufacturer, which focused on independent and online resellers worldwide.Most notably, I:• Contributed to a 52% increase in shipped SKUs.• Reduced costs by 12% through a new retail package design.• Grew sales by 6-figures.• Prepared packaging and user guides in 5 languages.

N. Venice, Fl, Us

I developed and executed annual marketing plans and programs for one of nation’s largest manufacturers and innovators of custom impact-resistant residential windows, doors and sunrooms. I worked daily with cross-functional Product, Engineering, Training, and Sales teams and advertising and public relations agencies to administer strategic planning, channel enablement programs and education curricula.

Armonk, New York, Ny, Us

In this role, I inspired solutions that improved IBM e-business Hosting Services and IBM EDI Interchange Services sales productivity. Most notably, I:• Increased market share 25% during my tenure.• Developed an intranet campaign that attracted 6,000+ unique visitors.• Created a new online sales tool that delivered 250 downloads and 4,200 views in 6 months.• Improved the EDI demand generation program and leads for the North America team.

Tampa, Fl, Us

I devised and executed a messaging and collateral plan for this multi-practice IT Consulting group. Additionally, I:• Saved the company 6-figures by hiring a Design & Editorial team to accelerate the delivery of 19 new assets.• Enabled Lotus, IBM WebSphere and Oracle consulting groups to book 8-figures in revenue by collaborating with subject matter experts to revise all of the marketing assets.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Marketing