Michael Smith Email & Phone Number

Lake Mary, FL, US

• I was hired as PMM to drive marketing and revenue goals for the Pure Signal™ Orbit external attack surface management (ASM) solution. Building strong relationships with the Product, Technology Integration, MSSP.
• Aligned multiple teams on the new commercial approach to Pure Signal Orbit ASM risk and exposure management products in preparation for Black Hat USA 2024 event. I developed all-hands training content and assets to.
• Increased website traffic by 87%+ by working closely with the website designer and developer to overhaul the website’s look, content, and organization. Additionally, I contributed new webpage content for Pure Signal.
• Strengthened key partnerships and technology integrations, providing alliance integration partners ThreatQuotient ThreatQ, Cortex XSOAR (a Palo Alto Networks company), and Microsoft Sentinel and Microsoft Copilot with.
• Supported MSSP channel partners by launching new Partner Portal with enhanced functions, branding assets, and sales collateral.
• Multiplied reach and brand awareness by collaborating with marketing teams from key partners GuidePoint Security and Anomali to drive joint marketing activities such as webinars, roadshows, social media, and outreach.

Tampa, FL, US

• As the sole PMM for the company’s fastest-growing business unit, I manage marketing activities for a 14-product portfolio. I partner with senior leadership to align company goals with cybersecurity, partner, ecosystem.
• Advanced numerous stalled projects amid significant company changes. I concurrently prepared the business unit for the industry’s largest MSP-dedicated cyber event and prepared the team’s representation at IT Nation.
• Identified and initiated 5 key value drivers to propel growth and enable competitive differentiation including an updated website, simplified product portfolio, modernized product messaging, and revitalized sales.
• Launched 2 strategic product initiatives (Microsoft, SentinelOne), articulating the important integration and partnership benefits through GTM messaging and assets.

Atlanta, GA, US

• I navigated a new industry, technology, products and global routes to market while learning the evolving function and team dynamics of this global, publicly-traded and Dell-owned cybersecurity company. I shared the.
• Thrived amid change, leadership leaves of absence and budget cuts. I leveraged internal resources and proposed new ideas to overcome reductions in staff, events, field marketing and campaigns.
• Built critical relationships, assets, processes and tools to position the company as a valued technical integration partner and the foremost thought leader in the cyber risk and insurance market.
• Onboarded and announced new technical alliances while maintaining vital relationships with existing, high-profile partners.
• Rescued multiple stalled assets-in-progress, advancing the production of 2 delayed whitepapers and converting another into a webinar that provided vital thought leadership and drove business unit success.

Stockholm, Stockholm County, SE

• I partnered with the Vice President to form a new Product Marketing organization, cross-functional work teams and to integrate functions within this highly acquisitive environment. My role enabled effective business.
• Contributed to 8-figure annual marketing-generated revenue.
• Rebranded 40+ SAP assets to integrate brands, provide business continuity and fuel sales following a key acquisition.
• Delivered 1,100 MQLs and 118 SQLs through 6 activation campaigns and 3 OTT/conversational channel beta launches.
• Coached and mentored multiple individuals through employment challenges and into promotions.
• Successfully integrated the Product Marketing functions of a 10-figure acquisition into the organization. I quickly learned new products, customers and processes to develop the comprehensive marketing, sales enablement.

Walldorf, BW, DE

• I supported both Enterprise and Mobile Network Operator messaging product portfolios, as part of SAP Digital Interconnect and this API-driven, multichannel Digital Engagement Service provider’s lean marketing team. I.
• Optimized the company’s mobile engagement, network, developer and IoT market presence through the launch of 10 new products.
• Collaborated across teams to evolve a product-centric GTM catalog into a broad set of 200+ assets that delivered consistency across products, aligned with current brand standards and supported the entire sales journey.
• Identified efficiency opportunities within marketing processes and streamlined workflows, enabling creation of new assets weekly. I also produced a steady collateral stream that improved marketing-generated leads by.
• Championed a project to develop technical customer success stories that quantified business and solution value. I grew the number of published stories from 0 to 12 per year within 2 years, including one that was.
• Transformed the company’s knowledge base into an engaged online technical and customer-focused community that drove exceptional site traffic and increased visits by 83%.

Tampa, Florida, US

• I leveraged research data, sales insights and integrated trends into strategic marketing plans for this Mobile Telecommunication company’s Network and Enterprise business units. I produced GTM plans, assets and.
• Aided Proofs of Concept for Fortune 500 customers and launched 9 products.
• Was selected to build GTM assets for an Enterprise startup unit and contributed to the development of a 7-figure pipeline.
• Delivered key market insights that enabled Sales and Solution Engineers to win 4 critical RFPs and account renewals.

Oldsmar, Florida, US

• I drove impactful marketing projects for the global Consumer Electronics & PC Accessories brand and manufacturer, which focused on independent and online resellers worldwide.Most notably, I:
• Contributed to a 52% increase in shipped SKUs.
• Reduced costs by 12% through a new retail package design.
• Grew sales by 6-figures.
• Prepared packaging and user guides in 5 languages.

N. Venice, FL, US

I developed and executed annual marketing plans and programs for one of nation’s largest manufacturers and innovators of custom impact-resistant residential windows, doors and sunrooms. I worked daily with cross-functional Product, Engineering, Training, and Sales teams and advertising and public relations agencies to administer strategic planning, channel.

Armonk, New York, NY, US

• In this role, I inspired solutions that improved IBM e-business Hosting Services and IBM EDI Interchange Services sales productivity. Most notably, I:
• Increased market share 25% during my tenure.
• Developed an intranet campaign that attracted 6,000+ unique visitors.
• Created a new online sales tool that delivered 250 downloads and 4,200 views in 6 months.
• Improved the EDI demand generation program and leads for the North America team.

Tampa, FL, US

• I devised and executed a messaging and collateral plan for this multi-practice IT Consulting group. Additionally, I:
• Saved the company 6-figures by hiring a Design & Editorial team to accelerate the delivery of 19 new assets.
• Enabled Lotus, IBM WebSphere and Oracle consulting groups to book 8-figures in revenue by collaborating with subject matter experts to revise all of the marketing assets.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Marketing